#148 Hubspot: Marketing and SEO




Agent Caffeine | Real Estate show

Summary: Hubspot's Erik Devaney weighs in on Marketing and SEO,  all the key ingredients in your online and social strategy. Watch This Episode #1 Content... #2 How to Use Your Content to Connect with the Outside World and #3 How to use your content to answer questions before your audience sees it. It's a whole new world in SEO .  We're going to talk at length with Hubspot's +Erik Devaney  about what we need to know and how all this works together so your marketing strategy doesn't suck. It's a new age in SEO and these are the tools you will need to succeed. #InboundMarketing   #TheCaffeinator   #SEO   #ContentStrategy   #Hubspot   #AgentCaff About Hubspot HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. About Erik Devaney Erik Devaney (deh-vuh-nee) is a Content Strategist at HubSpot, where he plans, writes, and designs content for the modern marketer. He began his career as a freelance writer, and had clients ranging from brands (including LIVESTRONG and Hidden Valley) to small businesses. Erik broke into the Boston startup scene when he joined the ranks of Dailybreak, a native advertising and gaming platform. At Dailybreak, he produced hundreds of interactive media experiences known as "Challenges," and created sponsored Challenges for brands including PUMA, Chili’s, HALLS (Mondelēz), and Ernst & Young. Erik's next stop (before joining HubSpot) was the real estate marketing tech company Placester, where he was responsible for content, social media, blogging, email, and other inbound marketing activities. A native of the Boston area, Erik attended McGill University in Montreal, Quebec, Canada. An accomplished Celtic musician, he sings and plays the Irish bouzouki, mandolin, guitar, harmonica, and several other instruments. Twitter:  @BairdofBoston Facebook