Summary: Reinvention. It's taking something that's not working and revitalizing it or completely turning it inside out and creating new. But what if you have a solid name in #realestate, an established #brokerage & brand, that, after 30 years simply needs a good makeover from the inside out? In many cases we encounter brands that have lost their luster, gathered dust, or simply aren't attracting the client base they used to. The common theme being what worked in the 10 years ago no longer appeals to the customer, the #agents or #realtors who serve them today. We are talking to the delightful Red Oak Realty Co-Owner and GM Vanessa Bergmark who has multiple offices with a revitalized brand, a true modern brokerage, and an incredible vision for the future and a solid grasp on what their markets need, what the consumer desires. In this episode you will learn: 1) How you can change the dynamics of how you do business 2) Changing who you do business with, without starting from scratch. 3) Systems, methods and tactics for brokers on creating and maintaining a culture you want. About Vanessa: Vanessa Bergmark is co-owner and general manager of Red Oak Realty, a California-based Red Oak Realty: Independent real estate brokerage with offices in Oakland and Berkeley. Starting her real estate career as a residential agent, Vanessa managed both Keller Williams and Red Oak offices, placing an emphasis on fostering agent development and building brand equity. In 2009, she purchased the 36-year old brokerage and oversees a team of 80 agents, holds leadership positions in regional organizations and is active in her local community, C.A.R and on crime prevention and beautification boards. Vanessa lives in Oakland, California with her husband, 7-year old son, and 5-year old daughter. This episode is for you!
