Summary: In real estate one of the easiest things to do is spend money on marketing , promotion, and getting your name out there. But how much money are you wasting? How many opportunities are you missing out on because you aren't aware of them? Join us with Danny Wood of Brokerage Nation to hear about Rules Based Marketing for Agents and how to get your buyers, sellers, referrals and seminars get attention using a "Set it and Forget it Strategy" (We love those!). You will learn how: 1) How to position listing videos to your farm area. 2) How to bring leads back who looked at your seller page but didn't fill in the form. 3) What to do to capture & connect with the right people and make a difference in your business! All #realtortips you can use in your business today. About Danny: Dan Wood is a coach and speaker with Brokeragenation.com, a training and recruiting company for brokerages looking to grow. He also works with Richard Robbins International (RRi). About Rules Based Marketing: The best definition was found courtesy of MThink.com written by Brian Gramer "Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change or take effect after each communication. Perhaps most important, because rules-based marketing is triggered by actions taken by your prospects or customers, communications tend to be highly effective. Why? Two reasons. First, the information is highly relevant because its not only based on expressed interest, but also based on predicted areas of interest identified by actual behaviors. And second, communications are sent to your audience at the time thats right for them, rather than when its most convenient for you." You can read more about it here: http://mthink.com/article/rules-based-marketing/ This episode is for you!
