The Engaging Brand

The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1167411/show-353-how-to-innovate-you/) is ready just for you. Justin Basini (http://www.basini.com/), an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? (http://www.basini.com/the-book/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about trust. They discuss * Is trust relational to competitors or absolute for the customer * How there are thresholds of trust. * How the trust threshold is function of risk versus benefit. * The different levels of trust. * Do you trust your customer enough? As trust must be two way. * How trust is social capital * How we have moved from age of deference to an age of preference * How advertising is now a stimuli for experience rather than creating a new experience * Have marketing and advertising got a role to play in developing a new social capitalism Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) , join me on twitter (http://twitter.com/engagingbrand) or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or even join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)

The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1161008/show-352-creating-customer-value-on-the-digital-frontier/) is ready this week with Jeff Degraff and Anna Farmery (http://www.theengagingbrand.com) They talk about   * Innovation is not a thing - its about relational improvement * The problem with defining innovation * How to be curious in everyday life and an example of curiosity whilst travelling * How to purposefully seek out people who don't agree with you * It is not about talking about dreams but how you can achieve your dreams * How it is better to pick 20% of your life rather than 100% * The business concept of finding new ways to try new things * Is there a difference between innovators and innovating If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)  

The Engaging Brand marketing podcast invites Joe Pine (http://www.infinite-possibility.com/joepine) who specializes in helping people see the world of business differently to join Anna Farmery (http://www.annafarmery.com). They talk about  * What is infinite possibiliy? * How experiences can be a mix of reality, virtual worlds and a scale all the way between....for instance augmented reality such as navigation systems. * How the boundaries between the real and the virtual world are blurring and what that means for marketing and innovation. * The experience economy needs emotional engagement but now you can engage spiritually and digitally through digital technology. * The real world has matter,time, space....the virtual no matter, no time and no space.....how the digital economy is not seeing the two as distinct but as merging. * How this is the new Starbucks....the 3rd space! * How the 3rd space...is encouraging people to create belief just like a story. A story is a fantasy, created by the reader and believed by them. Digital is the same. * How to create something that is impossible in the real world - to excite people in their imagination. * Consumers don't have enough time in the real world...so how do we create time? * How it is important to think about the evolution to digital. It doesn't have to be a big bang approach....it can be a slider approach. * How mass customisation can work - through modularity. * The importance of a timeless people * How games can change people and their behaviour If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)

Herta von Stiegel (http://www.ariyacapital.com/index.php?page=herta-von-stiegel), leader in international finance for 25 years at Citibank, JP Morgan and AIG, joins Anna Farmery (http://www.annafarmery.com) to talk about how she climbed Mount Kilamanjaro and how it inspired The Mountain Within (http://bragproductions.com/tag/the-mountain-within/) * How you handle failure * What is the difference between great perseverance and recognising when to give up! * What makes a person move from having a dream to turning that dream into reality? * What is your calling? * The importance of 'unspectacular' preparation in spectacular success! * The harder you work at the preparation the more you know if it is the right idea. * Do we unexpect things or do we not to recognise some of the risks? If you have feedback for me on the show please e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)  

Show 350 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1131582/show-349-marketing-short-cuts/) is ready just for you. Patricia Fry (http://www.patriciafry.com/) joins Anna Farmery (http://www.annafarmery.com) to talk about how to promote your book and the challenges which a budding author may face today. * Is the book the new business card? * Is being a successful author about great content or the personality of the author promoting it? * Is it easier or harder to promote with social media - many tools to promote or self publish but easier means more authors? * How 76% of books fail - defined as sells less than 100 copies and why... * How successful promotion is based on knowing and writing for your audience * Should you write for a publisher or the end consumer. * Is it about quality or quantitiy of promotions and the importance of your personal brand, your platform. * Promotion through libraries, corporate offices and community auctions. * Is there one thing that makes a book great. You can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)

Show 349 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1131356/show-348-reputation-rules/) is ready with an interview with Patrick Schwerdtfeger (http://www.patrickschwerdtfeger.com/ ), author of "Marketing Shortcuts for the Self-Employed" (http://www.80shortcuts.com/gifts) (gifts from Patrick on that link!) Patrick joins Anna Farmery (http://www.annafarmery.com) to talk about how to create a fantastic online prescence whilst working less than your competitors! * How to be effective on the web, not just on the web! * The importance of video and visual content * Do you know why you are remarkable? * Attention span is getting shorter - you need to adjust your social media * Help people look clever...give them perceived value. * Are you thinking of the problem or the solution? * 2 ways to create viral visual content. * How do you get customers to particate online * Create customer stories to show why YOUR BRAND is remarkable. * Tips on how to stand out from the social media crowd. * The need to fail and the need for trial and error...but fail quickly! * The importance of repurposing content Thoughts on the show? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)

Show 348 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1126243/show-347-read-this-before-your-next-meeting/) is ready just for you. Daniel Diermeier (http://www.kellogg.northwestern.edu/reputationrules/about/index.htm)joins Anna Farmery (http://www.annafarmery.com) to talk about Reputation Rules (http://www.kellogg.northwestern.edu/reputationrules/). * How reputation sounds definate but is actually transitory * How reputation management is underutilised in the business world * Reputation leadership is even more important than reputation management * Can you build trust through a crisis or do you need trust from the customers before the crisis? * How trust is the sum of empathy, transparency, expertise and commitment * How you create a positive reputation in B2B as well as B2C. * What can causes reputation problems for B2B * If there is more than one truth then how do you build trust? * How a brand is competing for trust as a sustainable competitive advantage. * How reputational damage is caused by fear and outrage. * How you need to separate crisis caused by fear and caused by outrage to be able to treat them differently. * How leaders must detach themselves from the crisis. * How the book is as relevant to personal brands as well as corporate brands. Love to hear from you so feel free to e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)  

Al Pittampalli (http://modernmeetingstandard.com/about-al/) joins Anna Farmery (http://www.annafarmery.com) to talk about meetings. Al wrote a guest post titled 6 Tips to Reinvent Your Next Meeting (http://theengagingbrand.typepad.com/the_engaging_brand_/2011/08/6-tips-to-reinvent-your-next-meeting.html) which you can check out along with the show. Today Al talks about Read This Before Your Next Meeting (http://www.amazon.com/exec/obidos/ASIN/1936719169/permissionmarket) he wrote for the Domino Project (http://www.thedominoproject.com/books) We talk about * What is a meeting culture warrier? * Why do we have meetings when most people seem to hate them! * Why you should make the decision BEFORE the meeting! * How you can make a meeting truthful and more engaging... * How the world has changed in communication tools and how that needs to be reflected in meetings. * The benefit of publishing a meeting, a discussion for EVERYONE to hear * What does the perfect agenda look like! * Encourage conflict to check the decision * The importance of making A decision rather then THE decision * Understanding the spectrum of decision making as a leader * What makes a true democracy in a business? You can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or even join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)

  For The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1114206/show-345-a-social-entrepreneurship-handbook/) today, there is an irony as today would have been Dad's 87th birthday, and I am talking about how childhood can influence your leadership style. Maggie Craddock (http://www.workplacerelationships.com/people/Maggie%20Craddock.html) joins Anna Farmery (http://www.annafarmery.com) to talk about Power Genes (http://www.workplacerelationships.com/index.html) and you can find more of her work at Workplace Relationships (http://www.workplacerelationships.com/). * How helping people think strategically is not enough when power is involved.(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef015390a28199970b-800wi) * Is how we handle power...genetic or conditioning? * As the makeup of the family background changes, does it affect the kind of leaders we produce? * What style of leaders are the new generation? * What is the impact of the new generation on the business world? * Is profiling people a good thing? * Why do extremes come out when we are challenged? * Do we truly have blind spots or are we just not wanting to accept our areas of development! * Why we can be passionately resentful of peers... * How understanding our power genes can improve your career. Its always great to get feedback so join me on Google+ (https://plus.google.com/117370659306066821697) , e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). You can always leave a comment at The Engaging Brand Facebook Page (http://www.facebook.com/theengagingbrand).  

Show 345 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1108319/show-344-how-our-eyes-view-web-pages/) is ready just for you. Rupert Scofield (http://rupertscofield.com/) joins Anna Farmery (http://www.annafarmery.com) to talk about the Social Entrepreneurs Handbook (http://rupertscofield.com/handbook/). * What is a social entrepreneur? * What is the difference between a business for profit and social entrepreurship? * Is too much passion in social causes a risk? * Passion or skill - which is the key business asset? * Is social entrepreurship about solving problems or reducing the impact of problems? * How a business infrastructure must be based in the field. * How to do business in other countries who have different cultures. * How social entrepreneurship can be great personal and leadership development. * A touching story of loving what you do, rather than working for a living! I love your feedback on the show or topics that you would like me to cover so e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).

Jeff Bander (jeff@eyetrackshop.com) from EyeTrack Shop (http://eyetrackshop.com/) joins Anna Farmery (http://www.annafarmery.com) on this leadership and marketing podcast to discuss * Do men and women view websites differently? * The similarity of how eyes move over a website. * How women seem to go to what they are searching for * How men seem to take in the full page * Is there a difference between text and picture based web pages? * Why text should be placed on the right hand side of a page. * Why pictures should be placed centrally or on the left * Why you want a Mona Lisa smile not a really happy smile on your pictures! * The connection between portrait paintings and social media! * How the way women search effects what they look for on the page. * What smart marketers do to get the best reach * Do eye tracking rules apply to Facebook page or other social networking sites as well as web pages * How easy is it to use eye tracking on your website? Any feedback? Would love to hear so e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).  

  Mike Essex (http://blog.blagman.co.uk/p/freebie-man.html) joins Anna Farmery (http://www.annafarmery.com) to talk about Free Stuff Everyday (http://blog.blagman.co.uk/p/my-book_05.html). They discuss * What is the definition of 'free'?(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0153901926a9970b-150wi) * What consitutes value for a business which markets through freebies? * How to find the right people to give 'free stuff' to? * How best to raise money for charity. * Is marketing with freebies as relevant to B2B as well as B2C? * Why to create a persona... * Is there a hiearchy of benefits you can offer people? * How to give a balanced product review. * How to ensure your brand does not stand for free or giveaway, retaining its true brand value. Thoughts? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).  

Todd Henry, CEO of Accidental Creative (http://www.accidentalcreative.com/) joins Anna Farmery (http://www.annafarmery.com) to talk about the ideas from his business book The Accidental Creative (http://www.accidentalcreative.com/book) . They discuss * How to get the right rhythm in your life. * Where the meaning of work comes from * How we can create our own complexity to hide our confusion * How books should not be read as pure information but conversations like social media * The concept of the Big 3 to allow you to focus on your critical creative goals * How to send messages to your brain to look for solutions! * How you can learn to be brilliant, the work behind great creativity. * The need to build space into your today. * The need to be effective rather than efficient. * How to record the trends and patterns in meetings rather than just facts Would love to hear your views so n e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).

  Jonathan Copulsky (http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/people_profiles/sorter/jonathan-copulsky/index.htm) joins Anna Farmery (http://www.annafarmery.com) to talk about the idea of managing the brand risks, ideas from his book Brand Resilience (http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/books/brand-resilience-book/index.htm). * What is a ubiquitous brand? * Do brands need to be more resilient? * Is resilience possible for an inherently fragile subjective concept - a brand. * What brands can learn from counter insurgency strategies. * Do you need different people to hold the ground than to gain the ground? * How to manage brand risk. * Ways to embed brand intelligence in your company. * How brand sabotage is often done unwittingly. * Is brand measurement more subjective than objective? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).  

  Leslie Crutchfield (http://www.domorethangivebook.com/leslie-r-crutchfield) joins Anna Farmery (http://www.annafarmery.com) to talk about her new book Do More Than Give (http://www.domorethangivebook.com/the-book) and how doing good can be a successful business model. Anna asks * How philanthropy is more than giving money if you want to change the world * Is philanthropy defined as giving money or is it how we define it? * The history of philanthropy * How philanthropy can be a successful business model * The inefficiency of making money * The example of a waste company in Bangledesh as a business model. * How there needs to be a social business model * The role of social media * How giving expertise can be so much better than giving money * How Mars are sharing expertise to benefit the world * How you can give in your own locality even in a small way Would love to hear your thoughts so e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).