Summary: The Engaging Brand marketing podcast invites Joe Pine (http://www.infinite-possibility.com/joepine) who specializes in helping people see the world of business differently to join Anna Farmery (http://www.annafarmery.com). They talk about * What is infinite possibiliy? * How experiences can be a mix of reality, virtual worlds and a scale all the way between....for instance augmented reality such as navigation systems. * How the boundaries between the real and the virtual world are blurring and what that means for marketing and innovation. * The experience economy needs emotional engagement but now you can engage spiritually and digitally through digital technology. * The real world has matter,time, space....the virtual no matter, no time and no space.....how the digital economy is not seeing the two as distinct but as merging. * How this is the new Starbucks....the 3rd space! * How the 3rd space...is encouraging people to create belief just like a story. A story is a fantasy, created by the reader and believed by them. Digital is the same. * How to create something that is impossible in the real world - to excite people in their imagination. * Consumers don't have enough time in the real world...so how do we create time? * How it is important to think about the evolution to digital. It doesn't have to be a big bang approach....it can be a slider approach. * How mass customisation can work - through modularity. * The importance of a timeless people * How games can change people and their behaviour If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)
