Summary: Show 349 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1131356/show-348-reputation-rules/) is ready with an interview with Patrick Schwerdtfeger (http://www.patrickschwerdtfeger.com/ ), author of "Marketing Shortcuts for the Self-Employed" (http://www.80shortcuts.com/gifts) (gifts from Patrick on that link!) Patrick joins Anna Farmery (http://www.annafarmery.com) to talk about how to create a fantastic online prescence whilst working less than your competitors! * How to be effective on the web, not just on the web! * The importance of video and visual content * Do you know why you are remarkable? * Attention span is getting shorter - you need to adjust your social media * Help people look clever...give them perceived value. * Are you thinking of the problem or the solution? * 2 ways to create viral visual content. * How do you get customers to particate online * Create customer stories to show why YOUR BRAND is remarkable. * Tips on how to stand out from the social media crowd. * The need to fail and the need for trial and error...but fail quickly! * The importance of repurposing content Thoughts on the show? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)
