The Engaging Brand

Today it is a different kind of show because the guest is ME! I have often been asked about doing a show that gives an insight into why I started The Engaging Brand (http://www.theengagingbrand.com) and how the podcast has grown over the years. If you want to know more about my backstory and my career then you can click on Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017ee6c4cc41970d-350wi)Hope you enjoy a different kind of show! I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)  

  Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1619361/engaging-brand-podcast-313-is-podcasting) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... The listener of the week is Moksh Juneja from Mumbai. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1619361/engaging-brand-podcast-313-is-podcasting). Today  Mitch Joel (http://www.twistimage.com/blog/), President of Twist Image (http://www.twistimage.com) and huge producer of social ideas on the Six Pixels of Separation (http://www.twistimage.com/blog/) talks to me about * Is social business (http://www.theengagingbrand.com/2012/11/business-process.html) more than social marketing (http://www.theengagingbrand.com/2012/11/5-must-haves-of-social-business.html)? * Will the social element extend across the business? Will it move past social marketing and advertising? * Will the customer become part of the social business (http://www.theengagingbrand.com/2012/11/google.html)? * Will a brand become a social nexus rather than master of their industry? * The importance of ideas - how ideas for people are still vital. * Will brands move from customisation to personalisation? If so isn't it a different social contract with the business (http://www.theengagingbrand.com/2012/11/5-must-haves-of-social-business.html)? * Concept of Quirky (http://www.quirky.com) as a business model * Chris Anderson (http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CDQQFjAA&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FChris_Anderson_(writer)&ei=YCPTUP_KM4HJ0QWQsYHYBA&usg=AFQjCNG_3iViHVTxM0rtXKWIWg5jlnGWuA&sig2=8ieUvOS3Hop6Ls5nUn3iSQ&bvm=bv.1355534169,d.d2k) and the Maker Revolution (http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CDcQFjAA&url=http%3A%2F%2Fwww.amazon.com%2FMakers-The-New-Industrial-Revolution%2Fdp%2F0307720950&ei=yCHTUPyEOvCM0wWx3oHoBw&usg=AFQjCNFrXhnr2a_coJgH4bLLgvkhqrsxzA&sig2=vkMsmWiYXAuc9Q8V2b1Okw&bvm=bv.1355534169,d.d2k) * Are customers gaining too much control - will it eventually recede in a bits rather than atoms world? * What is the stage after our enjoyment of being able to share? Will customers have the energy to move from passive to active participation? * Will the time of when customers want satisfaction change to now? (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017ee6737238970d-400wi) I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)  

  The Engaging Brand podcast (http://www.blubrry.com/engaging/1615008/engaging-brand-podcast-412-connecting-you-to-your-customers/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) interviews Dave Thackeray (http://www.davethackeray.com/about/) - The Podcast Guy (http://www.thepodcastguy.com) and host to Talknology (http://www.talknology.org) joins me Anna Farmery (http://plus.google.com/117370659306066821697) to talk about whether podcasting is a serious business tool, but before we start...drum roll, drum roll... ...the listener of the week is Ty Hildebrand (http://rebelmouse.com/tyhildebrand). Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1615008/engaging-brand-podcast-412-connecting-you-to-your-customers/) to say a BIG thank you from me! Today we talk about * What is the successful factor for podcasting!(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017d3ea19036970c-300wi) * Is podcasting increasing or stagnating - is podcasting worth thinking about? * How podcasting is a living marketing channel. * Does podcasting suit any type of business? * How can podcasting benefit your brand, your business? * How podcasting can lead to other business opportunities? * Is podcasting the same as radio or is it something else? * The effect of iTunes 11 on independent podcasting. * Is there a difference in podcasting across the world - in terms of style or take up in listening? Remember you can email me - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), connect on twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)  

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1608116/engaging-brand-podcast-411-killer-innovations/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1608116/engaging-brand-podcast-411-killer-innovations/) to say a BIG thank you from me! Today Phil Gerbyshak (http://www.philgerbyshak.com) joins me Anna Farmery (http://plus.google.com/117370659306066821697) to talk about * Creating a distinctive personal brand and the importance in being remembered. * How business starts with 'knowing who you are' - no matter whether a corporation or a small business. * Is there a difference between selling in service industries and retail products. * How small business are not like big brands in terms of money.....what should I do? * Is there too much focus from marketing on getting traffic to site, rather than converting at the site or retaining the existing customers? * The importance of content marketing and monthly newsletters. * How to get closer to your customers? * How to create time to build your business? * Is content creation about marketing or about your own self development? * Do you think about repeating success meetings to create a positive mindset? I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

Welcome to The Engaging Brand podcast (http://www.blubrry.com/engaging/1593348/podcast-409-planning-the-perfect-presentation/http://www.blubrry.com/engaging/1601738/podcast-410-how-to-lead-the-way/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) . First up, this week's 'listener of the week' winning an Engaging Brand (http://www.theengagingbrand.com/pod_casts/)goodie bag, is Dennis Kitching who gave a like on the Facebook Page (https://www.facebook.com/theengagingbrand). Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging) to say a BIG thank you from me! Today Phi McKinney (http://philmckinney.com), innovation consultant, former Chief Technology Officer of HP'S Personal System Group and host to one of the earliest podcast that I ever listened to...Killer Innovations (http://philmckinney.com/killer-innovations)....joins me Anna Farmery (http://www.theengagingbrand.com) to talk about * Why is there an innovation gap between how people see it as important and the skills needed to achieve it? * Can you manage innovation as a process? Or does innovation need innovative thinking! * How innovation is about looking at a problem from an angle that no one else has looked from. * What questions should you ask yourself to think "Beyond the Obvious (http://www.beyondtheobvious.com/)" * How watching how the customer shops can inspire innovation. * How to 'watch' the customer buy when you are dealing on the web. * How do you balance delivering the operational short term profit targets and spend time on long term innovation? * The 70:20:10 model of Innovation at HP * His thoughts on HP looking at consumer 3D printing - how will that affect the business model. * Does there need to be innovative thinking in the supply chain for a truly social business, embracing potentially new technology? * The importance of a leader mentoring others to pay it forward. I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)

Here is this week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1593348/podcast-409-planning-the-perfect-presentation/)covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... this week's listener of the week, winning an Engaging Brand (http://www.theengagingbrand.com/pod_casts/)goodie bag, is Sallie Goetsch (http://www.author-izer.com) who tweeted about the show. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! Today Terrence Seamon (http://learningvoyager.blogspot.co.uk) joins me Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about how to "Lead the Way (https://www.createspace.com/3912281)". Employee engagement - is engagement an outcome of leadership behaviours or something you should consistently work on. Check out David Zinger on Employee Engagement (http://www.davidzinger.com) and the Employee Engagement on Ning (http://employeeengagement.ning.com). Should leaders think about employee engagement as connecting employees to the company goals or to something inside of them? Should we think about leadership differently in a modern connected economy - is less about leadership or cyclone-ship! How leadership is not complicated - it is simply about being a good person - you don't have to be Winston Churchill! Are the lever's of employee engagement independent or co-dependent like the mechanics of a clock? How to keep managers motivated - how to keep motivated when led by a bad leader. The importance of mind, body and soul. How to balance being a rebel and a peacemaker Remember you can email me anna@theengagingbrand.com (mailto:anna@theengagingbrand.com),  tweet me (http://www.twitter.com/engagingbrand) or join me on Google+ (https://plus.google.com/u/0/107639911923457772951)

On this weeks The Engaging Brand podcast, (http://www.blubrry.com/engaging/1585952/podcast-408-business-case-for-social-media-analysis/)covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), Nancy Duarte (http://blog.duarte.com/) joins me Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about how to plan the perfect persuasive presentions (inc case study) (http://hbr.org/product/hbr-guide-to-persuasive-presentations-ebook-video-/an/11150V-KND-ENG) The concept of persuasive presentations The idea of a presenter being a curator of content Why you should get to know the audience before the presentation How to persuade people who have been told to be at the presentation! How to sell an unwelcome message in a presentation The importance of thinking of the key influencers How you need to amplify contrasts to sell the message How to create a presentation that 'resonates' Great presentations create what is...and then what could be... The need to create a call to action How twitter is creating the need for sound bites, create sharebale sentences within the presentation Should sound bites have both emotional and analytical appeal? How you can use Diagrammer to enhance presentations (https://www.duarteshop.com/diagrams.html) Why not listen to a previous interview with Nancy on How to Engage Your Audience (http://theengagingbrand.typepad.com/the_engaging_brand_/2010/11/nancy-duarte-podcast.html) I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1577479/podcast-407-how-imitation-sparks-creativity/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). Today  Wayne St Amand (http://www.crimsonhexagon.com/big-data-analytic-leaders/) from Crimson Hexagon (http://www.crimsonhexagon.com) joins me Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about how brands can improve their marketing through social media monitoring. We discuss * How social monitoring allows you to make meaningful decisions * Is social monitoring part of your risk strategy or your marketing strategy? * The importance of social media monitoring (http://www.theengagingbrand.com/2012/10/podcast-rise-of-social-influence.html) on qualitative data on how people see your brand * How to understand what people are NOT saying about your brand * Do you see social monitoring evolving to mood analysis - biometric social media monitoring -  to assess your mood when you are typing. * Is social media monitoring a problem for privacy on the web - is it a part of the Big Data (http://en.wikipedia.org/wiki/Big_data) problem? * Is real time analysis better than other analysis? Is it more accurate ? * How real time analysis is different across the social media platforms * Does real time analysis vary acress the social media platforms? * How do successful brands balance the art of monitoring with the art of understanding the outputs of the social media analyis * How real time analysis is not always used for historical data but also brands are using it for predictive analysis. I mention that the tables were turned on me this week - so if you want to hear about why I publish The Engaging Brand (http://www.theengagingbrand.com) podcast and how it has grown into a popular business podcast then have a listen to The Podcast Guy interview (http://www.thepodcastguy.com/anna-farnery-the-engaging-brand/). Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

  Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1565868/podcast-406-generating-leads-through-email-marketing/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) So today Christopher Sprigman (http://www.law.virginia.edu/lawweb/faculty.nsf/FHPbI/1211247), Research Professor whose scholarship focuses on how legal rules affect innovation and deployment of new technologies joins me Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about The Knock Off Economy (http://www.theknockoffeconomy.com). * How imitiation sparks creativity - how copying (http://www.theengagingbrand.com/2012/10/why-copying-in-a-digital-age-could-be-good-news.html) can help business growth * How the fashion industry needs copying * Why is the music industry different to the fashion industry? * Will 3D printing and Maker revolution affect the benefits of piracy? * The impact of mass customisation (http://en.wikipedia.org/wiki/Mass_customization) on Intellectual Property? * Will the knock off economy (http://www.theknockoffeconomy.com) move from High Street to the home? * How chefs build a brand through copying as a marketing strategy - but why is a recipe different to a music score? * The importance of creating an experience as that isn't covered by copyright or patents. * Why copying should not effect the entertainment industry * How can copyright be enforced * Will social norms become the new intellectual property legal framework? * Will the ease of copying mean more industry specific regulation - or can looking at copying in creative ways actually increase profits? Remember you can email me anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), tweet me on twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)  

Jason Jennings (http://www.jason-jennings.com/) who USA Today (http://www.usatoday.com/) named him one of the three most in-demand business speakers in the world, joins me Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) for the he latest show of the free The Engaging Brand podcast (http://www.blubrry.com/engaging/1549571/podcast-404-dont-be-social-media-crazy/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). Today we discuss * How the definition of leadership includes the desire for intentional reinvention . * What Coke Industries ask their leadership to keep reinventing themselves, to develop leadership qualities (http://www.theengagingbrand.com/2012/09/leadership-podcast.html). * Is there a scale between improvement and reinvention? What is the difference between continuous improvement and reinvention? * Why you shouldn't wait as a leader to fix it! Develop leadership skills that cause the pain to reinvent * How customers can help you in the reinventing process. * How leadership development is about letting go of the right things and holding on tight to the right things * Are the leadership skills about defining the right things rather than the ability to hold two opposing thoughts * How guiding principles are the key to business growth * Should we build time into our business diaries to think about these opposing thoughts? * The secrets behind of Ikea  and Starbucks business growth * The balance of the past and the future. If you want to listen to my previous talk with Jason Jennings on his book The Reinventors (http://www.jason-jennings.com/books/BK-The_Reinventors.html), the listen to Show 388 - How to Reinvent Yourself (http://www.theengagingbrand.com/2012/06/reinvention.html). Remember you can email your thoughts to anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), tweet me at twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)  

Thom Singer (http://thomsinger.com) joins me Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) on The Engaging Brand podcast (http://www.blubrry.com/engaging/1542214/podcast-403-how-to-use-social-influence-monitoring/) to talk about how people are going social media crazy - yet forgetting how to be social! * (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017d3c9012cc970c-200wi)How people are forgetting about the art of networking at conferences * Is it a problem that social media is replacing face to face connection? * The removal of the word know...in relationship to business relationships * How do we harness strength of social media (quantity) with the strength of really knowing someone (quality) * The coffee, meal or beer rule! * How to network for business after a conference - what is networking in the real world? * Is there a difference between social networking at the office and outside of the business? * What is presentation? Learn how to wow with presentations - and it is not about the content! * Presentations should be centred on a story I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

The latest show of The Engaging Brand podcast (http://www.blubrry.com/engaging/1534544/podcast-402-how-to-grow-your-business/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) is here and ready to listen to... Andrew Grill (http://www.linkedin.com/in/andrewgrill) an experienced digital CEO joins me, Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) on the latest show of The Engaging Brand podcast (http://www.blubrry.com/engaging/1534544/podcast-402-how-to-grow-your-business/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), to talk about Kred (http://www.kred.com), a leading online social influence (http://www.theengagingbrand.com/2012/04/calculating-return-on-social-influence.html) platform. * What is social influence and how to monitor social influence ranking * Should we rank social influence, how credible is social influence when there are people who can game the ranking system? * How Kred spots people who are attempting to game their social media influence * Why has Kred chosen to make the site a visual history (http://www.kred.com) ? * How to measure a brand's social influence * How Kred is based on genrosity and trust - two behaviours which generate a reward for good social practice. * How individuals can use Kred - is social influence something you can build or is social influence something that is given to you? * The bell curve of social influence - how only 14% of influencers have above 600 points. * How you can be influential in a community or be influential to a community. * How Kred shows how engaging your brand is to your audience * How companies use social influence to enhance their social marketing * Remember to review competitors social influence to help your social marketing campaigns. * How to find social influencers in a sector or on a topic. * How social influence tools show how the consumers see your brand * Is social influence about online credibility or street cred? * How Kred moments allow you to combine offline and online world. * Do rewards dilute credibility of a personal brand? Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), connect on twitter (http://twitter.com/engagingbrand) or  Google+ (https://plus.google.com/u/0/107639911923457772951)

The latest show of The Engaging Brand podcast (http://www.blubrry.com/engaging/1527387/podcast-401-entrepreneurial-spirit-do-you-have-it/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) is here and ready to listen to... Laurence Capron (http://www.build-borrow-buy.com/p/about-authors.html) joins me, Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about * Is growth always the right strategy for business? (http://ws.assoc-amazon.co.uk/widgets/q?_encoding=UTF8&ASIN=B008HRM862&Format=_SL110_&ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=mabelandharry-21)(http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=B008HRM862) * How people can underestimate the decision of build, borrow or buy * Is building internally and borrowing always disinct - what is borrow as a business strategy * Licensing as a source of growth * The role of intellectual property (http://www.theengagingbrand.com/2012/08/intellectual-property.html) and how to identify intellectual property (http://www.theengagingbrand.com/2012/09/social-business.html) as a business asset * Is intellectual property a must for all business (http://www.theengagingbrand.com/2012/08/how-do-i-control-what-people-say-on-the-web.html) or how companies can instititionalise the IP of the people's knowledge * How success is based on the key decision makers not the market or banks * How building internally can embrace outside suppliers or outside assets * How there are two dimensions to making strategic decisions - knowledge and governance * How to protect core business and still grow another area * Is it about how cheap you can do it or how well we can do it? * How acquisition is often not the best way - how to build through contracts and business alliances * Is the Internet (http://www.theengagingbrand.com/2012/08/music-marketing-podcast.html) changing the way how business think about alliances * Why acquisition should be the last resort Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), tweet me on twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951)

The latest show of The Engaging Brand podcast (http://www.blubrry.com/engaging/1520698/podcast-400-emerging-technology-and-emerging-markets/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) is here and sees Tony Tjan (http://hsgl.com/book-authors-tony_tjan-dick_harrington-tsun-yan_hsieh.php) joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about what it takes to be an entrepeneur (http://www.theengagingbrand.com/2012/08/what-is-a-small-business.html) from his book Hearts, Smarts, Guts and Luck (http://hsgl.com/book-overview.php), you can take the entrepreneurial aptitude test here (http://hsgl.com/entrepreneurial_aptitude_test_overview.php) We talk about * What are the 4 key traits of what makes successful entrepreneur's tick? * Are the traits of the self awareness aptitude test sector based? * What are the demographics of the entrepreneur spirit? * Why IQ (http://en.wikipedia.org/wiki/Intelligence_quotient) is less important than self awareness in building a business * Examples of what is your principle trait for decision making * How 30% of successful entrepreneurs don't have a business plan * The need to have a plan for your business rather than a static business plan * Asking yourself what are your 8 nuances that make you stand out from the competition * How you need to be detailed but on the business....purpose, then product and then profit. * Asking yourself on failure - was my standard reasonable? * Are entrepreneurs tough on themselves? * How luck is not random - it is a function of curiousity, optimism and putting yourself in the right place. * What can government do to support entrepreneurship? Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or Google+ (https://plus.google.com/u/0/107639911923457772951)

I can't believe that it is podcast 400 of The Engaging Brand podcast (http://www.blubrry.com/engaging/1512671/podcast-399-improvisation-and-leadership-tips/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) As it is a special milestone Anna Farmery (http://www.theengagingbrand.com) invited Duann Scott (http://www.shapeways.com/blog/authors/26-Duann) from Shapeways (http://www.shapeways.com) to talk about how new models are developing which are different to the traditional business model (http://www.theengagingbrand.com/2012/09/informal-economy.html) - bringing the customer inside of the walls. * How Shapeways (http://www.shapeways.com) are  working with the customer to design, build and sell their own ideas * How they create a marketplace for small business and a test market for ideas * How mass production is being overtaken by stock on demand * How Shapeways (http://www.shapeways.com) is helping companies make a higher profit margin * How consumers can think, make and sell their own ideas...now!...how Shapeways see the future trends of manufacturing * Is 3D printing (http://www.theengagingbrand.com/2012/06/3d-printing.html) an online activity or will it lead to retails stores? * How personalised gifts are changing from adapting a standard product to mass customisation (http://en.wikipedia.org/wiki/Mass_customization) * Are we near to a factory in a kitchen with 3d printer and what is 3D printing (http://www.theengagingbrand.com/2012/07/3d-printing-catalyst-for-new-social-business-model.html)? * What are the legal implications of printing in 3d and the role of copyright (http://www.theengagingbrand.com/2012/08/are-we-losing-control-of-the-web.html) in emerging markets * Should business be looking at partnering with Shape ways (http://www.shapeways.com) or getting the emerging technology in house - new revenue streams for your business * How the change in digital files has changed the music and film industry - and how it will change other industries in the future You can  email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), message me on twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)