The Engaging Brand

Today Anna Farmery (http://www.linkedin.com/in/annafarmery) talks with Dorrie Clark (http://www.dorieclark.com) about Reinventing You: Define Your Brand, Imagine Your Future. We discuss on the podcast * How we must reinvent yourself through all stages of your career - reinventing is becoming mandatory * How your change management is about life coaching yourself on a daily basis! * How career research is undervalued - research you before anyone else. * How personal development can be achieved through strategic moonlighting. * How to use today's job to network for career research. * How a personal board of directors can work for YOU inc! * How to work out your points of difference and how you can reinvent yourself within your industry/job. * How to create your personal brand narrative. * The concept of define your brand and imagine your future. (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/03/show-375-word-of-mouth-marketing.html)Remember you can email me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand)...and for your chance to win the goodie bag...just share this post!

The Engaging Brand podcast (http://www.blubrry.com/engaging/1716998/show-428-employee-engagement-and-your-green-goldfish/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas andbrand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) sees Anna Farmery (http://www.linkedin.com/in/annafarmery) talking with Stephen Voltz & Fritz Grobe (http://viralvideomanifesto.com/about/), who were behind the Coke and Mentos phenomenon (http://www.eepybird.com/featured-video/the-extreme-diet-coke-mentos-experiments/) talking about their Viral Video Manifesto (http://viralvideomanifesto.com) * How video online is not the same as other broadcast media such as television * Is television changing because of social media? Does television need to learn how to create a viral video? * The change in user experience by viral videos and You Tube (http://www.youtube.com/) * The concept of the circus sideshow and how that can help you undertand what is a viral video. * The characteristics of viral video...and why it is not about storytelling when marketing in video * Why you need to educate at the beginning of the video * How to create an emotional human emotion to trigger brand engagement * How viral video clips can work when you are hampered by the legal department and branding rules? * Don't tie your video to tightly to your product * Think about the demographic of your audience for viral marketing * Don't recapture reality...capture reality...make video in marketing authentic * How the best viral videos are not be scripted. * How video editing is only to remove clips that are not about setup and payoff. * How there will always be a difference between TV and online video (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/03/show-375-word-of-mouth-marketing.html)Remember you can join Anna Farmery on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand).

  Welcome to The Engaging Brand podcast (http://www.blubrry.com/engaging/1713274/show-427-guy-kawasaki-talks-author-publisher-and-entrepreneur/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) . Today Anna Farmery talks with Stan Phelps, Experience Architect, Author and Speaker (http://www.linkedin.com/in/stanphelps) discussing * What is your green goldfish? * Is it always about giving something extra? * Doesn't an extra.....become expected? * Do you have to change culture to encourage employee engagement? * The importance of transparency for business management. * How employee engagement is not a substitute for great product * Is it about what you do or how you create employee recognition? * Employee engagement examples which cost nothing.... * How employees don't quit jobs, they quit bosses. * How the return on investment is the same for small employee recognition as the large, costly initiatives * How 2 out of 3 employees are disengaged with their business. Listen to the previous interview here  What's your purple goldfish is here (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/03/show-375-word-of-mouth-marketing.html) (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/03/show-375-word-of-mouth-marketing.html)Any thoughts? Then email me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand)...  

  Welcome back to The Engaging Brand podcast (http://www.blubrry.com/engaging/1707377/show-426-5-aspects-of-playing-to-win/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... The listener of the week and winning an Engaging Brand (http://www.theengagingbrand.com/pod_casts/) goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! -  is Erica Lee (https://plus.google.com/u/0/b/107639911923457772951/111011053669546015192/posts) who joined the Google + group (https://plus.google.com/u/0/b/107639911923457772951/107639911923457772951/posts). Today Anna Farmery (http://www.theengagingbrand.com) talks to Guy Kawasaki (http://www.guykawasaki.com) about being an Author, Publisher, Entrepreneur (http://apethebook.com) Will self publishing merge with publishing eventually? Is the book author the best person to know how to market a book? The publisher/ author relationship How you need to be a business entrepreneur before being an author? Is the speed in publishing driven by the business model? How the age of mobile is effecting the book industry and creating much greater niche markets Google+ - is this the full house of social networking tools? What Google+ offers author, publishers and entrepreneurs? Does self publishing help less known people or do you still need to be a popular web personality before publication? The role of curation in social media. How there is an art in curation for brand marketing. How curation can help an author create credibility. The aim of the Google+ page of Author, Publisher and Entrepreneur (https://plus.google.com/u/0/communities/115977401813171258800). Which is the best self publishing platform - Kindle! (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me -  anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand)  

Welcome to The Engaging Brand podcast (http://www.blubrry.com/engaging/1700505/show-425-red-thread-thinking-for-brilliant-ideas/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). In this episode Roger Martin (http://rogerlmartin.com) talks with Anna Farmery (http://uk.linkedin.com/in/annafarmery) to discuss Playing to Win (http://hbr.org/books/playing-to-win) * How business strategy requires making explicit choices * How to make the right career choice through making the right choices on business strategy. * Is strategy used by small businesses enough? * Strategy and small business planning. * What is strategic planning? * The 5 aspects of strategic planning? * Is winning always about the aim of the business plan getting to you to number 1? * What being a market leader actually means.. * Is the Internet a geographical territory or a distribution channel for marketing strategies? * Forget the % growth plan..put customer first and see what that will give you in growth. * How revenue is outside your control....it is given to you by the customer. * What if core capabilities are not where your customer needs them to be? * How management systems can be catalyst for communication. (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) My email is anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or you can join me on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand)...love to hear your opinion and ideas.

Welcome to the latest and free The Engaging Brand (http://www.blubrry.com/engaging/1694502/podcast-424-marketing-on-pinterest/) podcast (http://www.blubrry.com/engaging/1694502/podcast-424-marketing-on-pinterest/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). Today Debra Kaye (http://www.redthreadthinking.com/the-author/) joins Anna Farmery (http://uk.linkedin.com/in/annafarmery) to talk passionately about how weaving together connections for brilliant ideas and profitable innovation - one of my favourite business booksof the year! Here is a summary of our discussion * What is red thread thinking? Where to look for ideas and how to get started on new ideas? * Don't innovate from new trends but from culture awareness. * How we take new trends and make too many decisions on short term consumer behaviour - look for long lasting cultural meaning. * What is culture strategy - sell to ideas, emotions and attitude of a consumer not the product. * How Debra created an anti-smoking campaign that worked for teenagers. * Where do great ideas come from? New trends can often be found in past trends. * New product development and how to conduct market research that works. * Has consumer's behaviour changed with social media? * Simplicity - start eliminating words and explain in a visual manner. (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) You can email me anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand)

The Engaging Brand podcast (http://www.blubrry.com/engaging/1687566/podcast-423-networking-strategy-for-on-line-and-off-line/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html).   Today Jason Mills and Karen Lacey (http://www.pinterestpower.com/meet-the-authors/) joins Anna Farmery (http://uk.linkedin.com/in/annafarmery) to talk about how business can use Pinterest as a marteting tool (http://www.pinterestpower.com), from their book Pinterest Power (http://www.pinterestpower.com). Jason is VP For Advancement at Northwest University in Kirkland Washington and is also the co-founder of Liberty Jane Clothing (http://pinterest.com/cinnamonmiles/). Karen is an established author, photographer and conducts daily commentaries on Bloomberg News. * How Pinterest is a site about visual discovery. * Brand marketing tips on leveraging pride in the product. * Do you need to have a tangible product for it to sell? * How to sell online through Pinterest. * Is Pinterest only useful to cottage industries? * How Pinterest is so good for referral traffic - better than Facebook and You Tube! It is the 4th best search engine tool for referral traffic. * How to use the gift section of Pinterest for direct selling. * How to start on Pinterest and other business ideas. * How to effect search on Pinterest through keyword categories for Pinterest boards. * How Pinterest is about curating people and curating content. * The best times to pin on Pinterest. * Examples of best practice on Pinterest. (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://plus.google.com/u/0/107639911923457772951)

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1680578/engaging-brand-421-the-attitude-adjuster-on-how-to-be-happy/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) today Anna Farmery talks with John Coupland (http://www.linkedin.com/profile/view?id=46833034&trk=tab_pro), author of Accelerate Your Social Media (http://www.accelerateyoursocialmedia.com) and discusses * Why personality is so important in social media * How can you 'be yourself' when you are representing a brand? * How it is about a mindset of dealing with people, not just 'personifying a brand' * What is your emotional selling point and how to use it to grow your business. * How to create different linkedIn profile depending on whether you are looking for a job or building a personal brand * The concept of knowledge-casting when social media marketing. * How you need an on-line, off-line and mobile networking strategy. * How segmenting your network can help you grow your business. * How to make the most from Google - if you look after Google they will look after you... * Don't spread your networking too thin. * Why social media is a tactic not a strategy for business networking (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or Google+ (https://plus.google.com/u/0/107639911923457772951).

The Attitude Adjuster, Steve Rizzo (http://www.steverizzo.com) has put his life exeriences into Get Your Shift Together (http://getyourshifttogetherbook.com) - How to think, laugh and enjoy your way to success in business and in life. Anna Farmery interview Steve to discuss * How do we allow our baby-selves happiness to be overtaken by life * What stops us from being happy? * How Steve learned how to be happy through his war veteran brother * How it is important to focus on what you have, not what you haven't * Is your attitude determined by birth or can you adjust it? * Morning routines that can help you steer your emotions and creativity for a better day. * How to talk to your negative thoughts * Have you got the energy to be happy! * How awareness is the key to set you free. * How creating happiness for someone else can help be the catalyst for them. (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or on Google+ (https://plus.google.com/u/0/107639911923457772951). (https://plus.google.com/u/0/107639911923457772951)

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1669288/podcast-420-new-generation-of-social-leadership/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... The listener of the week  is Hugo Fernandes (https://www.facebook.com/theengagingbrand/posts/101305803383475?comment_id=20212&notif_t=share_comment). Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1669288/podcast-420-new-generation-of-social-leadership/) to say a BIG thank you from me! Today is an interview with Kevin Kelly (http://www.kk.org).  He's admired for his new perspectives on technology and renowned for his Ted Talks (http://www.ted.com/speakers/kevin_kelly.html) We discuss today about What Technology Wants * His thoughts on the third industrial revolution - it is not about computers it is about networks. * How Darwin's theory of evolution can be used to understand the "technium" (http://www.kk.org/thetechnium/) * How technology is an extension of our minds. * How technium (http://www.kk.org/thetechnium/) will self amplify itself and also give us as business leaders will be able to grow ourselves. * How the technology is creating new ways of earning a living, how it is the acceleration of normal evolution of life. * How our institutions have not adjusted to the digital economy and how we need to redefine intellectual property for a networked age. * Should we be able to own ideas in a networked age? * Is society going faster than business models? * How discoveries should belong to the commons. * Will it take 100 years for the true valuation of the effect of technology on economic productivity? * How we are only at the beginning of the networked economy. * How the third revolution has created a new language - is that significant, does that show a new technology frontier? * What should we call this revolution? Digital, networked, knowledge, sharing? * How we mirror nature? (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), on twitter (http://twitter.com/engagingbrand) or  Google+ (https://plus.google.com/u/0/107639911923457772951).

The listener of the week and winning an Engaging Brand (http://www.blubrry.com/engaging/1661676/engaging-brand-podcast-419-defending-your-brand/) goodie bag is Remy Bigot (http://twitter.com/remybigot) from France. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1661676/engaging-brand-podcast-419-defending-your-brand/).(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017ee82f1188970d-300wi) Today Anna Farmery (http://www.theengagingbrand.com) * Do social entrepreneur's need charisma? * The need to balance passion and arrogance in a company start up. * How do you define the connected world? * Facebook fan pages - how do you reconcile social networking with Facebook fan pages? * How to learn from other social entrepreneurs who may be your competitors. * Personal goal setting and how leaders can set goals and objectives to build a culture. * How to keep the culture of a start up busines alive as your grow. (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember Anna loves to connect with listeners so email anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join her on twitter (http://twitter.com/engagingbrand) or  on Google+ (https://plus.google.com/u/0/107639911923457772951).

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1655667/podcast-418-marketing-to-the-ageing-consumer/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). Today is an interview with Tim Calkins (http://www.timcalkins.com/#/about.php)who is clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing. Tim has written a book called Defending Your Brand (http://www.timcalkins.com/#/publications.php) and we discuss * How competition in business is the ultimate compliment for marketing and business (http://www.theengagingbrand.com/2012/10/why-you-need-to-friend-your-competition.html) in general. * Doesn't the definition of capitalism require competitors in business to succeed? * Does competition in business (http://www.theengagingbrand.com/2012/01/why-the-competition-should-not-be-feared.html) makes you improve customer service management? * How do you assess the financial risks of a competitor and how to manage operational risk of a new entrant into your market? * How do assess risk from competitors in an adjacent market who offer new products to the market? * Are we too obsessed with a growth strategy? * Defensive tactics to stop a competitor * Is defending your brand a psychology in business question as much as a financial one? * How do you perform competitive analysis? (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or on Google+ (https://plus.google.com/u/0/107639911923457772951).

  Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1649611/podcast-417-how-pirates-are-changing-business/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) with host Anna Farmery (https://plus.google.com/117370659306066821697). Today she discusses with Dick Stroud.... * From a marketing and business perspective is an ageing population a market demographic issue or opportunity? * How physiological needs need to addressed first for customer experiences. * Is help for seniors just sensible business  - easy packaging etc.....don't all customers want easy, simple customer experiences? * If you make the product for the young, you exclude the old...but if you make the product for the old then you include the young. * Should there be a diversity of age in the marketing department to reflect market segmentation and demographic? * How product design should be broken down into how the senses operate through the customer journey. * Are we too focused upon the product design rather than the buying process? * Is it more difficult to research the ageing consumer and the consumer buying behavior? Are they more polite....what research techniques work best? * Thinking about lighting and noise in retail to improve customer experience. * Are we at the tipping point of businesses having to think of their customer profile? (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951).  

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1644412/podcast-416-laws-of-subtraction/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) today we discuss * What is a pirate organisation? (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) * What is the difference between a pirate and a revolutionary? * Does the social contract need updating to reflect the global nature of the world? * Who are the pirates on the web? People who want to block sharing of content (e.g. Govt) or people who are sharing protected information? * Who owns the content on the web, how should we protect ideas and our commercial copyright? * Is the internet the new land....that can be ours...or should ideas on cyberspace be open for the benefit of all mankind..like the oceans? * Does the internet need physical boundaries between nations to help protect ideas? * Do successful pirates who change the social norms (http://en.wikipedia.org/wiki/Norm_%28social%29) eg pirate radio...inevitabley become the successful commercial model of the future? * The difference between accessing content for free and piracy. * The animated video of the Pirate Organisation (http://www.pirateorganization.com/p/the-movie.html) can be found here (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017c35aed50a970b-pi) You can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), tweet me (http://twitter.com/engagingbrand) or join me on Google+ (https://plus.google.com/u/0/107639911923457772951). (https://plus.google.com/u/0/107639911923457772951) (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef017c35aed50a970b-300wi)

Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1630537/podcast-314-mitch-joel-on-the-social-business-model/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... Joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) is Matthew May (http://matthewemay.com/about/), part creativity coach, part innovation catalyst who works with creative teams all over the world, helping them track down elegant solutions to complex problems. He is also the author of four critically acclaimed, award-winning, and/or bestselling books (http://matthewemay.com/books) on business innovation: The concept of the 6 laws of subtraction. Case studies on how to take away complexity to increase business value Are we overwhelmed with choice of "things" rather than choice of customer experiences? How brands are brains! How to subtract the obvious and add the meaningful to create simplicity in business Is simplicity the complexity of business! How the balancing act between simplicity and complexity...is elegance....and how the use of the diamond analogy can help you understand it. How the web interface...needs to embrace the ideas of patterns but also incorporate a degree of unusual design that surprises the customer. How imagination is the mortar to hold ideas together.....but whose imagination? The reader or the creator? How telling a story (http://www.theengagingbrand.com/2012/12/selling-online.html) should leave a gap..for the reader or listener to fill in based on their experience How brands and consumers need constraints to be creative (http://www.theengagingbrand.com/2013/01/social-media-burnout.html)? Remember you can email me anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or on Google+ (https://plus.google.com/u/0/107639911923457772951).