Summary: Show 350 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1131582/show-349-marketing-short-cuts/) is ready just for you. Patricia Fry (http://www.patriciafry.com/) joins Anna Farmery (http://www.annafarmery.com) to talk about how to promote your book and the challenges which a budding author may face today. * Is the book the new business card? * Is being a successful author about great content or the personality of the author promoting it? * Is it easier or harder to promote with social media - many tools to promote or self publish but easier means more authors? * How 76% of books fail - defined as sells less than 100 copies and why... * How successful promotion is based on knowing and writing for your audience * Should you write for a publisher or the end consumer. * Is it about quality or quantitiy of promotions and the importance of your personal brand, your platform. * Promotion through libraries, corporate offices and community auctions. * Is there one thing that makes a book great. You can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand). Or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)
