Summary: Jeff Bander (jeff@eyetrackshop.com) from EyeTrack Shop (http://eyetrackshop.com/) joins Anna Farmery (http://www.annafarmery.com) on this leadership and marketing podcast to discuss * Do men and women view websites differently? * The similarity of how eyes move over a website. * How women seem to go to what they are searching for * How men seem to take in the full page * Is there a difference between text and picture based web pages? * Why text should be placed on the right hand side of a page. * Why pictures should be placed centrally or on the left * Why you want a Mona Lisa smile not a really happy smile on your pictures! * The connection between portrait paintings and social media! * How the way women search effects what they look for on the page. * What smart marketers do to get the best reach * Do eye tracking rules apply to Facebook page or other social networking sites as well as web pages * How easy is it to use eye tracking on your website? Any feedback? Would love to hear so e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).
