Summary: Leslie Crutchfield (http://www.domorethangivebook.com/leslie-r-crutchfield) joins Anna Farmery (http://www.annafarmery.com) to talk about her new book Do More Than Give (http://www.domorethangivebook.com/the-book) and how doing good can be a successful business model. Anna asks * How philanthropy is more than giving money if you want to change the world * Is philanthropy defined as giving money or is it how we define it? * The history of philanthropy * How philanthropy can be a successful business model * The inefficiency of making money * The example of a waste company in Bangledesh as a business model. * How there needs to be a social business model * The role of social media * How giving expertise can be so much better than giving money * How Mars are sharing expertise to benefit the world * How you can give in your own locality even in a small way Would love to hear your thoughts so e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).
