Summary: Jonathan Copulsky (http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/people_profiles/sorter/jonathan-copulsky/index.htm) joins Anna Farmery (http://www.annafarmery.com) to talk about the idea of managing the brand risks, ideas from his book Brand Resilience (http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/books/brand-resilience-book/index.htm). * What is a ubiquitous brand? * Do brands need to be more resilient? * Is resilience possible for an inherently fragile subjective concept - a brand. * What brands can learn from counter insurgency strategies. * Do you need different people to hold the ground than to gain the ground? * How to manage brand risk. * Ways to embed brand intelligence in your company. * How brand sabotage is often done unwittingly. * Is brand measurement more subjective than objective? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand).
