Summary: The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1167411/show-353-how-to-innovate-you/) is ready just for you. Justin Basini (http://www.basini.com/), an award winning brand marketer, entreprenuer and author of Why Should Anyone Buy from YOU? (http://www.basini.com/the-book/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about trust. They discuss * Is trust relational to competitors or absolute for the customer * How there are thresholds of trust. * How the trust threshold is function of risk versus benefit. * The different levels of trust. * Do you trust your customer enough? As trust must be two way. * How trust is social capital * How we have moved from age of deference to an age of preference * How advertising is now a stimuli for experience rather than creating a new experience * Have marketing and advertising got a role to play in developing a new social capitalism Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) , join me on twitter (http://twitter.com/engagingbrand) or leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or even join me on Google+ for a huddle! (https://plus.google.com/117370659306066821697)
