This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
- Visit Website
- RSS
- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 181: New York Times Leverages Snapchat as a Marketing Tool
PNR 180: The Bull Market in Marketing Is Just Beginning
PNR 179: Yes, Apple Will Buy Disney (someday)
PNR 178: The New Content Business Model Awaits
PNR 177: More Big Companies Investing in Original Content
PNR 176: A&E Creates Content Blueprint for Brands
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
PNR 174: It Doesn't Matter If You Call it Content Marketing
PNR 173: MarTech Industry Needs to Team Up Against FANG
PNR 172: Fake News Creates Huge Opportunity for Branded Content
PNR 171: Apple and Amazon Race to Content Dominance
PNR 170: Medium Picked the Wrong Business Model
PNR 169: Could Snapchat Be the Next Myspace?
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
PNR 167: The Battle for Custom Content
