This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
226: Content Jobs Among Biggest Growth Area Per World Economic Forum
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
224: 8 Big Content Marketing Predictions for 2020
223: Can Marketers Learn Anything from the Peloton Fiasco?
222: Our Biggest Failures BONUS Episode + Even More Failures
221: Marketing Always Works (If You Leave Out Certain Data)
220: Twitter's Move Away from Political Ads a PR Stunt
219: Will New Regulations Help or Hurt Your Content Creation?
218: Is the Death of Advertising Upon Us?
217: How to Launch a Show Network the Right (and Wrong) Way
216: Is Google Killing the Website?
215: The End of Social Media As We Know It
214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities
213: Content Brands Launching Everywhere While Audio Marketing Blooms
212: The Genesis Planet Episode
