This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
When SPACs Attack (256)
The Content War for Creators Has Begun (255)
Social Media Is the Dread Pirate Roberts of Marketing (254)
Content Acquisitions Go Parabolic (253)
252: Inside This Old Marketing [Bonus Takeover Episode]
251: KFC Content Is Better than a Bucket of Chicken
250: Thanksgiving Episode & A Trick Moment for Brands
249: Beyonce, New York Times and Morning Brew (Oh my!)
248: The Greatest Marketing Predictions Episode Ever (2021 version)
247: Why Netflix Would Buy AMC (and why that's important)
246: The Future of Content Marketing, TikTok and Football
245: Why the TikTok Deal Will Absolutely Happen
244: Facebook Cleans Up Political Ads...But that's Not the Problem
243: Rented Land and Native Advertising Disaster
242: TikTok, the Nike Ad and Surprising Acquisitions
