This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
Finale (The Last Waltz)
PNR 210: Why Won't CMO's Consider Buying Media Companies?
PNR 209: Latest Content Marketing Spending Stats Hard to Believe
PNR 208: Is there a Crisis in Content Marketing?
PNR 207: Blogging Research - Longer and Less Frequent for the Win
PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads
PNR 205: Mercedes Launches Revenue-Based Content Model
PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?
PNR 203: Google and Amazon Prepare for Internet War
PNR 202: Mayo Clinic Invests in Voice Search with Amazon
PNR 201: Advertising Groups Loathe Apple's New Browser Policy
PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up
PNR 199: Optimizing Ad Tech Is a Waste of Time
PNR 198: Advertising Industry Prepares for Plummet
PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?
