This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles
PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?
PNR 134: Content Marketing as Profit Center
PNR 133: Content Marketing Now Scientifically Proven
PNR 132: Get Ready for Content Studios to Become a "Thing"
PNR 131: Advertising and Content Marketing Are Different?
PNR 130: Long-Form Content Actually Works on Smartphones
PNR 129: Red Bull Is Not in the Content Marketing Business
PNR 128: The Future of Television Advertising Is Native
PNR 127: Is Content Marketing Actually a Thing?
PNR 126: The Seduction of Rented Land
PNR 125: Big Brands Favoring Content, But Will It Matter?
PNR 124: Instagram Follows Facebook to Land of Paid Social
PNR 123: FTC to Brands - It's All on You
PNR 122: Social Media Organic Content at Crisis Levels
