This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
PNR 165: This Is the Year Agencies Buy Media Companies
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
PNR 163: Google, Facebook to Purchase Content in 2017
PNR 162: Fake News and Why It Spells Opportunity for Brands
PNR 161: Is It Content Marketing or Sales Collateral?
PNR 160: The Business Case for Content Marketing as PR
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
PNR 158: What Does Fake News Mean for Content Marketing?
PNR 157: WordPress and Medium Begin Turf War for Owned Media
PNR 156: Deep Content Insights after Three Years of Podcasting
PNR 155: Social Media Platforms Take More Victims
PNR 154: Content + Audience for the Win
PNR 153: Is Content Marketing Actually a Thing?
PNR 152: Thought Leadership Requires Actual Leading Thoughts
