This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
241: Double Down or Diversify? That Is the Question
240: Social Media Is Out to Destroy Us
239: Who's Going to Be the Netflix of Business Content?
238: Is Your Social Media Your Property?
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
236: The Media Business Killed Itself
235: Prepare for a Turnaround with these Marketing Tips
234: Why Invest in Marketing Now (Before It's Too Late)
233: Can Media Companies Survive Coronavirus?
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
230: Marketing at a Social Distance [SPECIAL EPISODE]
229: Salesforce, Mailchimp Buy Media Properties
228: The Real Story Behind Facebook's Fact-Checking Plan
227: Ranking the Best & Worst Super Bowl Ads of 2020
