Summary: What are consumer metrics? Strategy for a business doesn't just include Social. It's about your business, the audience you are trying to reach and technology you have and use. It encompasses the organizations capabilities and resource. It isn't a one size fits all situation... How do you set goals with your analytic software? Determine what you want people to do when they're engaged with your site and optimizing the outcomes? The science of SEO, understanding your limitations and capitalizing on your strengths. Google continues to identify what is truly useful content and the game of SEO has transformed. Gahlord Dewald of Thought Faucet gives us the skinny on discerning the snake charmers from the true authorities. We're also joined by Jeremy Lehman talking about mobile strategy, using it in real estate and how playing in the medium is unavoidable.
