Summary: Today's landscape of digital has become this overwhelming sea of noise and intrusion. Is it possible to cut through the fluff and meh! to realize opportunity? Definitely. In this episode of Agent Caffeine we explore, turning the tide on wasted web sites, cutting through the noise on social to the deals and how to catapult your brand into the forefront of the conversation so you can discover how to win more business. Marcus Sheridan talks sensible marketing. The new definition of a blog to Marcus, "Is a way to format a lot of information on your website in an organized manner. It's really another page on your website." The goal is to be a teacher, a good one. The blog needs to be conversational like you're in a coffee shop educating someone on your product or service. "This is not the era of Victor Hugo, it's the era of Nick the Plumber." Education, conversations, Google loves it. It's time to be real. Marketing approaches from B2B are very similar to B2C. Businesses that are good at social and great at content get that aspect of the communication and marketing piece. There's more information on long tail keywords and how you can use them to stand out from the rest of the market. Joe Schutt shares his perspective of getting out from under someone else's brokerage. The dream to own his own, the methods and madness that went into improving his real estate business and the most intriguing aspect of all... How he came up with the name Unit and why it's double entendre is the icing on the cake of a brand that is quickly catching on and has sky-rocketed his visibility and his brand recognition.
