James Schramko SuperFast Business Online Business Coaching show

James Schramko SuperFast Business Online Business Coaching

Summary: Tune in as James Schramko from Super Fast Business covers online Business Tips. Get ideas for team building, business strategy, personal productivity, marketing and sales. Guest interviews include experts who can help you perform better in business and life.

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Podcasts:

 Lead Capture Page Conversion Tips With Clay Collins From LeadPages | File Type: audio/mpeg | Duration: 29:19

    Photo credit View LeadPages Highlights in the Podcast: The inspiration behind Lead Pages Landing Page Software that has all the best features Parallel integration and compatibility The effects of high speed page processing...

 Own The Racecourse Intro – Dream Team | File Type: audio/mpeg | Duration: 2:32

Chances are you will be doing everything when you first start out publishing your content. But for those to whom building a team seems practical, here is a discussion of the different roles that must be filled. Next module: Complete Checklist Own The Raceourse is just one of the many valuable courses inside FastWebFormula.com. Join me inside this Internet Business coaching community so that I can help you profit faster: Click Here   Tweetable: Your team is the core engine that drives the business. [Click To Tweet].   Do you prefer text? here you go.... What will you need to make this work? If you don’t have something in place right now, you might want to just jot it down and consider that this is your shortlist. If you were learning how to bake a new recipe, these might be the ingredients. What I’ve done is assemble a dream team. This is an optional step. There’s every chance that you will be the person doing everything on the checklist in the beginning if you are a solo operator or you’re doing this part time from home. If you are serious business like me and you’re full time and you want to leverage up, then it makes sense to build a team. This is the perfect team setup. You’ll need a team Dropbox so that you can share your content. You’ll need something like Google Apps or Zoho so you can setup group emails so that you can broadcast your instructions to the entire team in one hit. You will need an assistant or a project manager who you talk to and they talk to the rest of the team. You will need a writer or transcriber, in this case they’ll be writing press releases, blog posts, articles and they’ll be transcribing video and/or audio. You’ll need an audio visual editor. Someone who can render a video, upload it to YouTube, strip out MP3s, add them to Amazon S3 and put them into your blog for broadcasting to the iTunes platform. You’ll also need an illustrator or designer to make cool pictures like the one on this screen. You’ll need access to a web designer because you will continue to make changes based on feedback, heatmaps, tracking data to your website to increase conversions. You’ll need a linking specialist so that you can place content on other sites pointing back to your website. The good news is that if you’re not doing some of these projects and you don’t need a team, there are still services, of course. There are places you can go to and get web design or linking for example. I know of a couple, pretty familiar with them actually like my own services. Did you like this training? Please let your friends know about it! Own The Raceourse is just one of the many valuable courses inside FastWebFormula.com. Join me inside this Internet Business coaching community so that I can help you profit faster: Click Here Next module: Complete Checklist Click Here To Go To The Start Of This Training

 Own The Racecourse Intro – Complete Checklist | File Type: audio/mpeg | Duration: 3:07

Before you begin, there are tools and equipment that will aid you in the Own The Racecourse process. Not all are absolutely necessary, but each has its use which will be explained later. Next module: Gather Ideas   Tweetable: Your checklist is your guide. [Click To Tweet].   Do you prefer text? here you go.... Own the Racecourse – What You Need Checklist This is the checklist of what you need to have in place for all of this to work. You do not need all of these things. This is just the deluxe dream checklist. I’m just going to run through what each item is so that you know what it is. I’m not going to tell you how it works yet. We’re going to do that in a minute. You need Evernote. You set Evernote up by news categories. In my case I have an Evernote by news for Web Development, SEO, Business, Internet Marketing, Product Reviews. You need an email CRM system, which allows you to have category tags ideally. Something like Infusionsoft or Office Autopilot is perfect for this type of setup. You can still run it with Aweber but you just have to be careful about how people enter your list. You have your own WordPress self-hosted blog setup on your own domain with categories that match the news categories that match the category tags in your email system. WordPress is perfect for this. You will need the Blubrry plugin for your podcast. You’ll need the LeadPlayer plugin to capture email addresses from your videos. You’ll need a YouTube subscribe plugin to increase the number of subscribers to your YouTube channel. You’ll need an iCal or Google Calendar or some kind of recurring reminder to alert you that you need to make content. You’ll need to submit your iTunes podcast show once including the appropriate images which I think a 1400 x 1400. You’ll also need a Facebook page and a Facebook advertising account if you want to really tap into that. You’ll need a Twitter account that you can integrate into your Facebook posts. You’ll need a Google + account, a Pinterest account, a YouTube channel. RSS feeds from industry news sources so that you can gather information to be able to create content, you need ideas. You’ll also need your Google re-marketing campaign and code to be able to put on your central site. You’ll need some kind of digital camera or a laptop or iMac with camera in it, perhaps a tripod, some nice lights, lapel sound and a remote control for the camera. You’ll need a screen capture and editing software. I use Screen Flow. You could use Camtasia. You might use iMovie for editing. You could use Adobe. You might need some professional bumpers for intros and outros, both for video and audio. You’ll need your Google alerts and Twilerts setup for your keywords and for your name. You’ll need Google analytics and a Webmaster tools account. If you get all of these things, you are ready for action. Did you like this training? Please let your friends know about it! Own The Raceourse is just one of the many courses inside FastWebFormula.com. Join me inside this Internet Business coaching community so that I can help you profit faster: Click Here Next module: Gather Ideas Click Here To Go To The Start Of This Training

 My New Video Studio Setup | File Type: audio/mpeg | Duration: 3:06

Know the basic things needed in setting up a video studio for your business. My New Video Studio Setup Business Feb-6-2013 // In this video: 00:10 - Equipment for recording a video 00:45 - The backdrop used in video recording 01:19 -  Lighting positions 02:08 - Creating content for SuperFastBusiness.com 02:22 - On creating quality content productions Join SilverCircle now SilverCircle members can login here   James Schramko here from SuperFastBusiness.com and this episode is about my stand-up desk and some of the equipment I’m using in the studio. Filming device To make this video I’m actually recording on a Canon 60D DSLR camera that gives me up to 12 minutes of high quality filming. I’m using a Canon RC-6 remote to turn this video on and off, and to auto focus. I’m actually watching myself back on a flip out screen so that I can actually ensure that I’m in the picture. Sound recording I’m recording the sound with a RODE NTG-3 shotgun mic feeding into a BeachTek Mixer that gives 48 volt phantom power. That means I get 1 SD card that I can edit. Backdrop and other elements Now to make this look good I’ve got the backdrop here as a black felt but I also have white paper and green velvet. And over there I’ve actually got a whiteboard which is 4 meters long. I can use that as well. Now, I’ve got my MacBook Air sitting here. Now I could use this as a tutorial thing, and cut between me and ScreenFlow, and I could actually use this to prompt or I could use either the 27” monitors that are right beside the camera screen that I’m looking at now. If I just look to the monitor and I could be reading it but I’m not, and it would probably be undetectable. Photo credit Lighting equipment Now for lighting I’ve got a light down here pointing back onto the backdrop which is why you can see that sharp line of light between me and the background. I’ve got a light here pointing down to the top of my beautiful head, and that would give that definition. Got a light over here (points in front to the left) coming to me at this angle, and I’ve got a light just here (right side) pointing to me. That’s why you see this computer light up nicely here because it’s got a light. This desk is fantastic it’s just about belly button height. And it means that I can work away at my computer standing up and avoid the fatigue of having to sit down all day. Convenient set-up Now I know I can crank out tutorial videos all day long with this setup. It’s set up to go, I don’t have to move anything, I can just turn the lights off and then I can switch it on again tomorrow and create content. A big thing this year for me has been creating a lot of content for SuperFastBusiness.com. That’s why my listenership for the podcasts has increased, my YouTube channel is growing stronger, and people coming to my site are getting really good information. A good question to ask yourself So I guess the action step for you is - how can you lift the quality standards for your productions moving forward this year so that you can have the best quality content for your customers? I hope you found this useful. I’m happy to take your comments and questions. Catch more feature guides like this as well as other great news and tips that are highly relevant to your business by joining our mailing list, or check back frequently. Please comment below.

 Protecting Against Disasters In Your Business | File Type: audio/mpeg | Duration: 7:43

How do you prepare your business for a future disaster? Protecting Agaist Disasters In Your Business Business Feb-6-2013 // In this episode: 00:15 - Check out ThinkActGet.com 00:49 - Always have two of everything 01:20 - Leave room for e...

 Own The Racecourse Part 1 – Gather Ideas | File Type: audio/mpeg | Duration: 7:23

It takes good ideas to make good content. Where do the topics come from that make up our news posts? There are many great sources of ideas, most of them the people around us. Next module: Create Content   Tweetables: Collect relevant ideas from real people. [Click To Tweet]. A real marketer solves real problems. [Click To Tweet]. Know what your audience wants. [Click To Tweet].   Do you prefer text? here you go.... Part 1: You need to collect relevant ideas from real people. The point of this is we’re not starting with the keyword tool which is where most people start. They look at the keyword tool; they search for the classic higher search volume, good competition, rankable. Forget that. Let’s go to real people. Let’s be real marketers and solve problems. That’s where the money is. Start with this. This is where I collect ideas. I’m just going to quickly explain what each thing on the list is so that when you have this checklist, you understand what it is. If you don’t know what it is from the description, then just a make a note to yourself. RSS feeds are the little orange things that show up on most blogs. If I were to put out an SEO news broadcast, then I would just go and check all of the SEO blogs and I would get all the RSS feeds and I would bring them into my feed reader or in my case I’m using SpeedDash. I quickly scan them for interesting topics. Coaching is a great idea source. I actually speak to people every single day and as you know I have FastWebFormula.com. I am email coaching or forum coaching there so I a dozen or two questions every single day. Pretty good idea about what people want to know in the Internet Marketing Space. The same is true for business. I have my SilverCircle group each week. We’re on a call and I answer questions on three 90 min sessions. By the end of that, I have a very good understanding of the top issues facing business owners. Coaching is a terrific source. It’s real questions from real people and they’re timely. Questions and topics from the team, my team are always proposing ideas. They’ll say, “Hey boss, we should add this or we should add that.” Today we added a brand new package to our SEO website and I’ll put it in the news that comes out today. Because it’s brand new, the team have sent a proposal based on the questions that we’ve been asked and just an innovation and creativity technique. We’re always open to how we can do better. It’s been accepted and we’ve run with it. Insights are good. You can have a look at Facebook insights and you can find out a lot about which posts of your Facebook page are most viral, which ones are being talked about more, which ones got the most views. You can also see which things are coming through on alerts for your industry topic news. You could even put your competitor’s terms for your alerts and go and see what they’re up to and create news around that type of activity. There’s Twilerts as well as Google alerts. So you can also pick up Twitter news. Google analytics is great. It tells you what things are finding your site for. It shows you the pages they’re visiting, how long they stay, how many pages they visit, what traffic sources. Learn what you can from your analytics. Which paths do they take? Which ones converted into customers and why? Forums are fantastic. I love forums for ideas. I’ve gone into forums before and posted a question. What’s your biggest challenge? I’ve created 8 video replies and posted all 8 videos and that turned into a traffic channel. Video analytics are fantastic. What my team do is they log into our analytics, they have a look where people drop off the videos and they make a note and they record that as a dislike. They make a note where people spike and go up and rewatch and they note that as a like. Over time I’m learning what my audience dislike and what they like. Surveys are good. There’s of course traditional survey where you send out a “Hey, you know,

 Own The Racecourse Part 2 – Create Content | File Type: audio/mpeg | Duration: 4:54

Content must be targeted, interesting and useful. Learn how relevant and engaging content gets created for our news posts. Next module: Production   Tweetables: Prioritize topics from broadest to narrowest. [Click To Tweet]. Start with a topic ...

 Own The Racecourse Part 3 – Production | File Type: audio/mpeg | Duration: 5:08

In Own The Racecourse, content is processed into a variety of media before publishing. The end result of production is content that can be viewed, read or heard. This caters to different audiences and lends the content to more modes of syndication. Next module: Publish   Tweetables: Short concise videos encourage viewer retention. [Click To Tweet]. Custom images add a sense of authenticity. [Click To Tweet].   Do you prefer text? here you go…. Part 3: Now we produce the content ready for syndication. My purpose here is to give you the overview because people always say, “Have you got a step by step checklist of everything you do?” Well this is it. I import my SD card video Raw MOV file into Screen Flow for editing. I watermark the entire video from start to finish with my URL, just like I have on the bottom of this slide. You can see on the bottom left, it says OwnTheRacecourse.com. That is because I’m going to use snippets of the video in different places and when I syndicate it in one of the future steps; I want people to know where it came from. I also put a little intro and outro, it’s just a little branded logo that shows people a little bit of professionalism. It just steps it up a notch from the backyard operator. But I will give you this tip. Keep it short. As soon as they see the outro that they’ve seen before they switch off. Now you export the edited version as an MOV. I do a little edit. I know some basic Screen Flow editing. How to do a ripple delete, how to cut out ums and ahs, I chop the part where I look to my notes. I’ve seen some people leave their notes in. There’s a guy who does a video series and every few minutes he looks to the left, reads his note and comes back. I don’t know why he doesn’t edit it out and he has a professional editor as well. It looks terribly unprofessional. In my case I just cut that bit so it’s point, point, point, point, point, end. If you want to go for gold, then at the beginning of the video tell people what you’re going to cover in the video and at the end you can do a recap. That’s the best possible standard. I generally don’t do that. Maybe because I like the curiosity and I’m not popping a call to action just after the intro and maybe because I don’t fully know everything I’m going to talk about because I tend to do it in one take. I put my 6 bullets, I read them all one after the other to the camera and then I take that inside and I edit it. This process is very fast. It seems like a lot of work but it’s so quick. I’m filming a 5 minute video in 5 or 6 minutes because occasionally I’d have to stop because there’s an airplane or a truck drives past because I film outside. But generally this is a very fast process. Now what I do is I load this exported movie to Dropbox and I email my team and I say, “I just loaded such and such video to Dropbox. Now what happens is the team takes over. Now I’m telling you this because people want to know how I do it. But if this is you, then just ignore the team part for now and this is still your job. What the team do is they propose a headline and bullets that is both good for SEO and for sales copy. So they’ll watch the video which is, again, it’s only 3 – 5 minutes long. They’ll say, “This is the headline we want to use, these are the bullet points.” They will actually email that to me and then I just email back and say okay or I might just change one of them. Then the team takes the audio from that video and they add an audio start and finish for podcasting. They’ll also do a word for word transcription. Every single word that I say and you can imagine this is great for SEO. They’ll also prepare a press release to announce the news. And they’ll also create an original image that matches the story or the news. If you’ve seen SuperFastBusiness.com you will be impressed by the images. They’re always original and it’s obvious that they were created just for that story.

 Own The Racecourse Part 4 – Publish | File Type: audio/mpeg | Duration: 4:57

Learn step by step how content is published using the 'Own The Racecourse' method. This strategy creates posts that are media rich and reach thousands of viewers. Next module: Syndicate   Tweetable: Publish your content using multiple channel...

 Own The Racecourse Part 5 – Syndicate | File Type: audio/mpeg | Duration: 6:10

The next step after publishing is syndication, making sure that your content is seen. With the help of the Internet, there are numerous ways this can be done.  Find out what methods are used in the 'Own The Racecourse' strategy. Next module: Measure...

 Own The Racecourse Part 6 – Measure | File Type: audio/mpeg | Duration: 6:17

You need some way of knowing how your business is doing. So know your numbers. Measure constantly. This module is a guide to what you should be tracking in your online business. Next Module: Refine   Tweetables: You’ll want to be tracking, testing and measuring. [Click To Tweet]. We all start from scratch, we all start from zero. [Click To Tweet]. Measure your progress. [Click To Tweet].   If you like reading: Part 6: Measure the performance of your campaigns as per SuperFastConversions which is available inside FastWebFormula.com You want to be tracking, measuring and testing. There’s a little graph there of my backlinks that have jumped up from under a couple of thousand to over 12,000 in just a week. Just by syndicating the RSS feeds, and really ramping up the press release and embedding of things. A few other things have happened too. Bloggers started noticing my content schedule and then shared it with other bloggers and then I got a big mention in a podcast yesterday and now I’m going to do an interview with that person. That interview will then go in front of that audience and then those people will come. This is how the snowball starts. I can pretty much guarantee you, when you start this; it’s going to be very small and insignificant. No one will comment on your posts. You’ll wonder if anyone reads it. You’ll get hardly any traffic and it will be slow. It’s almost kind of embarrassing. When I put up my YouTube account and there’s like 300 views, it’s like people are going to expect more from me. But a few months later, I’m up to 25,000 views and I started to feel a little more comfortable. I’m pretty sure a year from now; I’ll have at least 100,000 views, probably a couple of hundred thousand because that’s just how it goes. The more you have, the more you get, the more you have, the more you get and it’s just going to grow. If you speak to the people who get 1,500 views a week for their YouTube videos, there was a time when they were getting like 10 or 2. We all start from scratch, we all start from 0, but you do measure the progress. This is the measuring checklist. Check your Google and Twilert alerts. It will show you the response to your press releases and your blog posts. I am getting alerts instantly with my video thumbnails, with my blog posts, with my syndicated blog posts, with my press releases. We post content, it comes back that day. It’s amazing how fast Google is to pick that content up. They must be literally all over the site. Sales in the cart by product. Why is our website business doubled in the last 30 days? It’s because we got the customer feedback. We promoted it to our perfect customer audience. Cross promoted it to the other people in that audience especially with the weekly news summary. That is a great way to cross promote your products because you’re putting the news from all the channels even though someone may have come from one channel. And then the sales go up in the cart. That’s exactly what I’ll measure. Emails, opens and clicks. You got to find out if people are fading on you or are becoming unresponsive, or if they continue to open emails and you can check things like complaint rates and click-throughs. You can also use your tracking links, your Google analytics tracking links and check out what’s actually happening there with trends and graphs and charts. Total subscribers is something we definitely watch. In this case, I’m collecting let’s say a dozen emails a day from my main news blog. At the end of the month, I’ve sent 70,000 emails. If I still have more subscribers than I start with at the month, then my business is growing. There will be some people who unsubscribe and leave, there’ll be some people who come. But I’m pretty certain if they’ve got between 4 and 20 emails from me that month and they’re still on my customer list, they’re a red hot prospect, if not a buyer already. Daily subscriber additions,

 Own The Racecourse Part 7 – Refine | File Type: audio/mpeg | Duration: 4:19

As you observe what works and what doesn't in your business, you can make adjustments to your offers, tools, and the way you do things. This will ensure that you are making optimal use of your resources and running your business in the best way you know how. Next module: Summary   Tweetables: People are interested in things that are here, NOW. [Click To Tweet]. Keep tuning in to your audience. [Click To Tweet].   Do you prefer text? here you go.... Part 7: Using the data gathered optimize future content creation, production and syndication. The point here is we need to refine. Fine tune your notes in Evernote. When I look at my likes and dislike metrics from YouTube views, I go and make a note in Evernote. When I get metrics from Analytics that show me search queries are getting good exposure, for example, I started ranking well for the phrase Wistia, so I just make a note in Evernote. Maybe I’ll do a post where the topic is something about Wistia and I’ll put that in the page title and that will just reinforce an already good ranking. Now if I have 10 separate pages, ranking for Wistia, Google will start to think my site is quite an authority on that phrase and it will lend me some favour. Adjust your templates for ScreenFlow editing. I open up a template for ScreenFlow so when I want to record, it’s very easy. I just drop in my RAW file, the intro and outro is already there. All I have to do is adjust the colour, check the volume, cut out my edit points and render. It is a 15 minute process. Change the design layout. You will get info from your heatmap and opt-ins. Just keep tweaking it. Change the colours, keep moving things around but test it. My site has probably had 50 changes since I’ve started. But whatever SuperFastBusiness is today, you can be certain that that’s after a lot of tests and it’s probably converting quite well and it probably can convert even better when I get tests results. It will be continually refining situation. Adjust your messaging. I know now that people do not like certain things. I will just eliminate that from my conversation. I’ll give you one example of that. They’re not that interested in things that are coming. They’re very interested in things that are here now. That’s the kind of society we live in I guess. Show me what’s here now. Don’t tell me about what’s coming, just show me what you’ve got now. Add more targeted content. Just keep tuning into your audience. Bring in more syndication points. Find out who else could syndicate your newsletter too. What other events could you go to to pick up some people to syndicate to? Which other forums can you participate in? Who else can you send YouTube link to that they might share it? Whichever Facebook group’s perfect for you? 3 Adjust the mix of sales offers. Most of my videos will refer to some other part of my business. I don’t often promote things outside my business except when I find something exceptional like LeadPlayer then I really do promote because it’s made such a difference to my business, I want to share it with my customers and they thank me for it. They’re very excited when I get excited about something because I’m a pretty tough judge. I reject about 3 or 4 offers a day to promote things or “I’m just reaching out to you James, blah blah blah.” Yeah I’m busy. I’m building and creating amazing products and services of my own and I’m talking to my customers about them and solving their problems. That’s my job. So keep adjusting the mix of sales offers that you have to get that nice balance. If you’re going to publish news, make sure you put news in there. If you’re going to have tips, put tips in there. It shouldn’t be a straight sales pitch every time. If you have a long term customer, they will put up with a little bit of pitching before they turn you off. A good example there is Drayton Bird who sends out mostly good emails but when he has an event coming,

 Own The Racecourse Bonus Module – Heatmap Review | File Type: audio/mpeg | Duration: 3:07

Heatmaps are a valuable tool for finding out how viewers interact with your website. With heatmaps you can tell where people click most, and whether they are responding as they should to your content and its placement. This module gives you a look at a heatmap of SuperFastBusiness.com and an idea of what works in its design. Did you enjoy this course? - Please comment below ;)   Tweetable: Keep things simple. [Click To Tweet].   Next : Bonus Video Tip *UPDATE Feb 2013 A new heatmap review has been conduced and here are the results I revised the categories even further and I discuss this here Do you prefer to read? here you go.... James Schramko here and I’m just going to guide you through the heatmap from SuperFastBusiness.com so that we can pick up some insights. Perhaps you can incorporate some of these changes to your website. One of the big changes that I made was to put an opt-in above the fold. It’s on every single header and every single footer. And I can see that people are entering their details. At some point also, I reduced the fields that people had to put in from first name and email to just email address. You can see that people have been clicking on this. In fact as soon as they start typing, it prepopulates the email address. You could go along to SuperFastBusiness and check that out. The thing that is most clicked on up here is the products page and incidentally, this is what I want people to click on. I used to have extra fields along here like podcast, category, news category, and we had a different homepage but what we did is bring through the news page with all the thumbnails through to the homepage. That means people can dig in. One of the most significant changes is our bounce rate. Went from 60 something per cent down to 20 something per cent. A massive change by incorporating the new homepage layout. So the products page is really getting hit. The about page is getting hit which is fantastic. Now as we scroll down we can see that people are definitely clicking on the posts. They’re clicking on the post titles and significantly they’re clicking on the Read more. That is definitely showing up,and more news is really being hit. What I’m going to do as a result of this is I’m going to actually increase the size of this and make it even more obvious. They’re still opting in at the bottom of the page. That means someone’s gone to the bottom of the page and thought this is great, I’m going to enter my details so I’m glad that that is there. Couple of people clicking on the trust seal. Maybe they want to know if they can trust this site. I’m not sure. A few people clicking on my advertisement for my web development company which is interesting. Importantly, if you are going to use footer links, put a no-follow attribution. Just as a side note for SEO. Down the right hand column, this is what’s driving people into the site, the tabs by category. So news by category: we have Internet Marketing, Traffic and SEO, Business, Web Development, Reviews, and here’s the social media stuff. Now I can see the RSS is being really picked up. Facebook is being really picked up. Here we have the YouTube subscribe widget. This is the overview, I hope this has been useful for you. Let me know how you go with your changes. Next : Bonus Video Tip *UPDATE Feb 2013 A new heatmap review has been conduced and here are the results I revised the categories even further and I discuss this here Did you like this training? Please comment below Own The Raceourse is just one of the many courses inside FastWebFormula.com. Inside the membership we have discussions and implementation threads based around this course. Members are getting daily access to me. Join me inside this Internet Business coaching community so that I can help you profit faster: Click Here Click Here To Go To The Start Of This Training

 Own The Racecourse – Bonus Video Tip | File Type: audio/mpeg | Duration: 1:09

Another bonus tip on how to increase your YouTube views... Own The Raceourse is just one of the courses inside FastWebFormula.com. You are welcome to Join me inside this Internet Business coaching community so that I can help your business profit faster: Click Here Next: OwnTheRacecourse Reloaded Do you prefer to read? Here you go... Hey James here, this is a bonus for you for Own The Racecourse, it’s kind of an update and I’ll add this from time to time when I find things that work really well.  Something I want to highlight is our SuperFastBusiness channel at this time of recording is approaching 50,000 views. One of the best things we’ve done recently is add these text call-outs.  We’re picking the number one topic of the most interesting headline for each video and putting that text message on the thumbnail on our YouTube channel and that is driving more views and of course using LeadPlayer allows you to choose your thumbnail so if you don’t have that option enabled in YouTube yet, then the thumbnail option is available with LeadPlayer and this will increase the number of views you have for each video. I hope you’re enjoying the course. Please comment below about the course :) Next: OwnTheRacecourse Reloaded Own The Raceourse is just one of the courses inside FastWebFormula.com. You are welcome to Join me inside this Internet Business coaching community so that I can help your business profit faster: Click Here Click Here To Go To The Start Of This Training

 Own The Racecourse – Summary | File Type: audio/mpeg | Duration: 3:44

Now that you have been taken behind the scenes of the Own The Racecourse strategy, the next step is for you to apply it in your own business. Use it to publish your content or offer it as a done for you service as a business service provider, providing SEO Weekly Expert Pack - either way you are sure to benefit. Next - See the Bonus HeatMap Module   Tweetable: Set it up for yourself and own the racecourse. [Click To Tweet].   Read it instead: Where’s the big opportunity in all of this? The big opportunity is, do this for yourself. Get this setup for yourself, for your business, for you affiliate site, for your business service, for your information product. Get this set up. This is a powerful machine. You can own the racecourse and if you really want the big opportunity. I know for a fact that you can sell this to other people as a done for you service. I do not recommend you copy my information and sell it as a how-to. I’m already doing that. This is a done for you service. You can charge a customer 5 figures a month to do all of things in this and still make a profit with a small team. You could charge multiple customers 5 figures a month. In fact I suspect that a huge company would be paying 6 figures a month for this type of service on a larger scale with a small army behind it, but I think that’s the great opportunity. Now here are the checklists. There are 3 of them.  Print out this PDF. This is #1. This is checklist #2. This is the final checklist, #3. This first started out as an idea in December of 2011. I’ve started implementing it properly in about March or April 2012. Since adding it to my system, it’s made my business much easier to run. It’s almost completely automated with the team. My main job is to create a video every few days, which takes me 5 minutes to look at my notes, about 10 minutes to make the video, about 15 minutes to edit and then I upload it. So we’re talking about less than 30 minutes a day to do 1 a day, if you have a team in place. If you’re doing all the work, of course it’s going to take you hours. But I just wanted to share that with you. It really has improved my sales. It’s improved the relationship in my list. If you go back a year ago, I would hardly email customer. I’d hardly email them every 3 months. Now I email people at least weekly. Most often every few days and people actually like it and comment and say thanks. The checklists should definitely be printed out, put somewhere where you can literally tick the boxes. If you do this, I guarantee your business will grow. It’s impossible not to. I want to point out I’ve literally really spent a lot of time and effort to get it to this point so don’t underestimate how long it’s taken to put all the bits together and to prove it and do it over and over again. Next - See the Bonus HeatMap Module Did you like this training? Please let your friends know about it! Own The Raceourse is just one of the many courses inside FastWebFormula.com. Join me inside this Internet Business coaching community so that I can help you profit faster: Click Here Click Here To Go To The Start Of This Training

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