James Schramko SuperFast Business Online Business Coaching show

James Schramko SuperFast Business Online Business Coaching

Summary: Tune in as James Schramko from Super Fast Business covers online Business Tips. Get ideas for team building, business strategy, personal productivity, marketing and sales. Guest interviews include experts who can help you perform better in business and life.

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 How To Get Broadcast Audio Quality For Free – Auphonic Revealed | File Type: audio/mpeg | Duration: 16:08

Learn about great audio processing software as James Schramko interviews Georg Holzmann of Auphonic.com.Improve audio quality with Auphonic   Topics discussed:00:25 - A technical discussion with Georg Holzmann 02:23 - How Auphonic.com started 04:50 - European broadcasting standards 05:37 - Who funds Auphonic? (Why it is FREE to use) 08:51 - Auphonic settings recommended for average podcasters 11:16 - How you can podcast better 12:15 - Distributing processed files automatically to your server 13:09 - How to get started with Auphonic? 13:55 - Bonus tips for making good quality audios and videos Try Auphonic SilverCircle is now OPEN for new members Get Internet Marketing training at SuperFastBusiness  James Schramko here, welcome back to Superfastbusiness.com. Got a pretty interesting discussion now, this is going to be a bit technical but I got a new friend called Georg Holzmann from a company called Auphonic.com. Welcome to the call, Georg. Georg:           Hello James. James:          I’m not sure if I pronounced that correctly. Georg:           Yeah, that’s great. James:         Probably your software can fix that up somehow. I’ll tell you just a little bit of a back story. I make a lot of podcasts. I put out something almost every day and also videos and I’m not an audio technician, which would be obvious to you and most of my listeners. A month or so ago, one of my friends sent me an email and he said “Listen, don’t take this the wrong way but I have a lot of trouble listening to your interviews in the car because I use headphones and it’s not balanced. One person’s louder than the other and sometimes the microphone is a bit hot. I thought I was sort of adjusting the levels equally as I said I’m not an engineer and he sent me a link and he said “Use this.” He said it’s funded by the Austrian government and you put in your audio and it will compute and calculate and balance and equalize and it can tell the difference between music and voice and it will turn out something beautiful at the other end. And I thought that sounds a little bit magical, I’ll try it and oh by the way it’s free. So I loaded up my files and sure enough the end result was clean, crisp, easy listening podcasts and since that day it’s now become part of our standard operating procedure that every single audio and every single video that we make gets loaded up and then downloaded again and then put on to our site for our customers. Georg, I’m very interested to know about Auphonic and we’ll spell that for people. It’s A-U-P-H-O-N-I-C.com, how could it possibly do this and how is it free? Georg:       Yeah, good question. We have started to work on Auphonic well actually 2 and a half years ago now, mainly because of the popular podcaster in Germany who always speaks also about the technical side behind of podcasting and he always claim that it is so difficult and you have to figure out all of this audio engineering and also on file formats and convert it correctly and all the meta data and chapter marks for example and so I thought ’Yeah actually it’s quite easy to make a little automation software for this’, and all this started with a small script just to adjust the loudness and it started very simple and then it got more complex and complex. For example, now when you upload your file to us, we will first analyze the audio file very detailed. So for example, we’d look in the file via music parts or via different speakers or via different background scenes and with this knowledge we can just try to automate the process, all the engineer is doing manually. So for example it equals the loudness of different speakers or between music and speech and it’s also very important to treat the music in a different way than for example, speech because music has much more natural dynamic and you can’t just remove it, it would sound stupid. We also do noise reduction.  For example,

 FastWebFormula 4 LIVE Sydney | File Type: audio/mpeg | Duration: 1:26

Look forward to this live event.FastWebFormula 4 LIVE Sydney Business Feb-20-2013Video highlights:00:05 - FastWebFormula 4 scheduled for June 13th and 14th 00:25 - Two days with James Schramko 00:43 -  Get to this event Get to see all the event recordings within SuperFastBusiness  Hey, it's James Schramko here. Come and join me at FastWebFormula 4. It is a live event in Sydney on June the 13th and 14 2013. It's going to be right near the Sydney Opera House and the Sydney Harbour Bridge. Sydney is a wonderful city, and you'll get to do this in a fantastic facility.Photo credit What you'll get for those two days is you'll get me. There's eight sessions and I'm going to be doing about five of them. So I'm going to be talking about the mistakes I've made, the discoveries I've made, How I've grown my business every year, how my business has gone since FastWebFormula 3, which was about eighteen months ago. It's going to be a terrific event. I hope you can come. It's $999, and I'm going to pay for your lunches, your dinner. You'll get there, you will learn, you'll meet a hundred and fifty other people, it will be an amazing event. If you need anything, just ask me, I'll be happy to help out. Hope to see you there. This will change your business and I'm sure you'll get a terrific return on your investment. Event spaces are limited due to venue size Feel free to comment below:

 Revealed: Profitable Capacity Marketing See-Saw Technique | File Type: audio/mpeg | Duration: 1:03

Discover this marketing technique that can help you increase your profits and grow a larger business.Strike a balance between market demand and your capacity to deliver.wistiaEmbed = Wistia.embed("h706f9n7ll");In this episode:00:07 - Focus on building up capacity 00:14 - Compensate by getting more customers 00:21 - Your overall profit can increaseJoin SilverCircle Mastermind todayBe a member of our growing online community at SuperFastBusiness James Schramko here with a business tip and this one is about the Capacity Marketing See-Saw. The Capacity Marketing See-Saw So in your business, what you want to do is continually focus on building up capacity – your ability to deal with customers. And then when you’ve got that solid, go and get more customers. When you’ve got more customers, then you can increase your capacity. And if you keep raising the marketing and the capacity over and over again, your business will be big. And if you have a profit margin, the bigger the business, then your profit will increase and your total profit is bigger.Photo credit That’s the Capacity Marketing See-Saw. I hope you’ve enjoyed this tip, this is James Schramko and I hope to hear from you soon. Please leave your comments below.

 How To Get More Value From Courses | File Type: audio/mpeg | Duration: 4:32

Get value from high-level training courses and paid communities.Discover how to get the most out of the courses you take.wistiaEmbed = Wistia.embed("dlrafi7uwa");Topics discussed:00:13 - Investing in high-level training courses 0...

 How To Scale Your SEO Service Business | File Type: audio/mpeg | Duration: 4:23

Want to learn how to succeed as a provider of SEO services? How To Scale Your SEO Service Business Feb-18-2013 // Video highlights: 00:06 - How much technical knowledge do you need? 00:52 - Being the conductor of your orchestra 01:59 - How to get fresh News if you're a business service provider? 02:33 - Research and development is a must! 02:42 - Take out website check at SEOPartner.com 03:17 - Where to get your best leads Provide our SEO services Get exclusive internet marketing training courses from FastWebFormula Need high quality online content? Get it from Linkjuice Get higher page rankings with SEOPartner   James Schramko here with a video on how to scale your SEO business. The First Thing That Business Service Providers Ask About SEO One of the questions I get asked from people who intend to provide the SEO service is “How much technical knowledge do they need to have to be able to do that?” Well, when I started selling SEO in local business services, I had a lot of knowledge. I knew how to build a website, I knew how to do the SEO and I did everything myself. The problem is, we only have 180 hours a month so you scale up and then you get to the limit. I estimate most people can make 150, 200, maybe 300,000 dollars by yourself before you start needing to get teams. But you’re going to be absolutely flat-strapped. This is if you have premium customers, they’re coming to you without too much marketing effort and you’re able to do the work competently. Photo credit Being The Conductor Of The Orchestra Now, for most people, the technical knowledge can be a big handicap because it stops you from being the ultimate business owner. You should be focusing on marketing, project management and customer service so that you can build a scalable business. “Scalable” means you can actually lift up the revenue beyond those hundreds of thousands, get into the mid-hundreds or the 7 figure – that million-dollar plus range. That’s certainly possible for people who supply my services and that’s because they’re not doing the work, that’s the essential thing. When you are buying a “done for you” service at a wholesale level and then you put a margin on top, then your job is just to get the customers and to make sure they’re happy. And you can just keep ordering more and more and more because there are services out there, whether you use mine or someone else’s, that are scalable that can actually cope with ten times more volume than you’re doing today. So if you let go of that technical thing, think of it like you don’t have to be the expert violinist in the orchestra. You could be the conductor of the orchestra instead. Pay your violinist a fee but take the ticket sales for the whole event. Get Fresh News From Us So how do you get fresh news if you’re supplying to local businesses? Well one thing is, just watch my SEO news each week and get ideas from that. Because what my team do is they scour the internet and they also go through all of our hundreds of customers’ results and they look at link profiles, changes in the algorithm and tools, and they have a look and see what the data is telling us from Google Webmaster Tools, right through to paid tools, subscription services like Majestic SEO and AHREFS. And we aggregate all that information and I come to you with a short summary of what’s happening in the market. Truly it’s one of the biggest costs is actually having the people to man this research and development but I’m committed to doing it because we have a substantial business interest. We Can Help You With The Technical Stuff Now if you have a first time customer and you’re not sure how to get the technical understanding of what to help them with, take out website check at SEOPartner. Now of course the intention is that you would take out a check, deliver the results that we send you to the customer and then order from us when you need to have the job done,

 How To Become Wealthy | File Type: audio/mpeg | Duration: 1:53

Be a member of FastWebFormula and get this hot new training module absolutely FREE! How To Become Wealthy Business Feb-15-2013 // In this episode: 00:08 - OwnTheRacecourse was recently released for FREE 00:16 - Wealthification is now included in FastWebFormula.com 00:44 - You can still get it as a bonus from BuyWithBonus 01:15 - FastWebFormula will be having a price increase soon Join SilverCircle and start improving your business today New and exclusive training courses available in FastWebFormula James Schramko here with a special announcement about something I’ve just added in to the FastWebFormula.com membership. Wealthification Is Now FREE For FastWebFormula Members! Well, recently I gave away my course OwnTheRacecourse to SuperFastBusiness blog customers, it’s absolutely FREE. But I promise to make it up to FastWebFormula members by adding something new, so I’ve just added Wealthification – my entire business building course into the FastWebFormula membership. This course was developed inside SilverCircle where I help people grow their business faster. And now, FastWebFormula members can log in and enjoy it as part of their membership. This course has really helped people see ways that they can profit faster and I’m sure you’re going to enjoy it too. Photo credit You Could Still Get It As A Bonus From BuyWithBonus Now, you used to be able to buy it as a stand-alone product but you can’t anymore. You can either get it from BuyWithBonus by claiming it as a bonus or you can get it from FastWebFormula as a member. You’ll be in good company because there’s 611 members of FastWebFormula right now. It’s growing fast because underneath this module, you can ask a question relating to the module and I will answer them. I’m really committed to helping you grow your business and make much faster profits. So log in to FastWebFormula.com and get started. Join FastWebFormula Now Before Prices Increase There will be a price rise to FastWebFormula in a few months’ time from now, so it’s a good time to join if you’re not a current member. I hope you enjoy Wealthification as much as I enjoyed making it. I’m James Schramko and I hope to see you in FastWebFormula soon. Please leave your comments below.  

 Chris Farrell and James Schramko Reveal Recurring Income Strategies | File Type: audio/mpeg | Duration: 39:09

Photo credit In this podcast: 02:37 - Continuity - what is it and why should you be interested? 05:16 - Continue to deliver value 08:06 - Stay in touch with your customers with relevant information 09:44 - "Caring is the new currency" 11:48 -...

 Listener Comments Episode 1 | File Type: audio/mpeg | Duration: 24:39

Find out what SuperFastBusiness listeners think and what they want to know. Podcast highlights: 00:17 - First SuperFastBusiness podcast to feature listener call-ins 00:59 - A question on password protection 02:47 - Focusing on less things 03:0...

 Yoga Minute Stand-Up Desk Edition | File Type: audio/mpeg | Duration: 2:42

Welcome once again to another Yoga Minute exercise. Yoga Minute Stand-Up Desk Edition Business Feb-12-2013 // Episode highlights: 00:37 - Start with the Eagle Pose 00:52 - Next is the Dancer's Pose 01:17 - Finally, the Tree Pose Join SilverCircle today Get new internet marketing courses from FastWebFormula James Schramko here and look, your reaction was really good and positive for my Yoga Manu Minute. My brother-in-law Manu came and taught us some yoga, so this week I’ve asked him to come back and talk about what we can do when we’re at our stand-up desk. Stand-up desks are older age and it’s great to be standing there but what can you do when you’re at your stand-up desk to get loose and flexible. Take it away Manu. Hi, welcome to Yoga Manu Yoga Minute (from  LivingOm.com.au  ), this is Manu here. Today I’m going to show you three standing yoga poses for your stand-up desk. We Begin With The Eagle Pose First one is the Eagle Pose. You can do that by just crossing one leg over at a time and bending your knees a little bit. Yup, that activates the pelvic flow and strengthens the leg. Keep Your Hips Square And Know Your Limits The second one is the Dancer’s Pose, where you hold your ankle from the side, slowly keeping the hips square. And then slowly stretch your leg as farther back as you can. Remember to know your limits and keep it simple. So you’re stretching your hip flexors, your quads and then returning back slowly. Photo credit Try The Three Tree Pose Variations Or You Could Give The Expert Pose A Shot The third pose is the Tree Pose. In the Tree Pose, you gently place one foot as high as you can – option one, option two – below the knee or option three – even on the floor. So that’s the Tree Pose. If you’re an experienced yogi, feel free to grab your toe and then slowly stretch it out and back in. So from the side view, you’re holding your toe and slowly stretching out, make sure you’re not kicking anything next to you, and back again. So these are the three postures. Making sure collapsing the hip – No no! Square hip, activating the hip – Yes! Thank you for joining me for your Yoga Manu Yoga Minute, see you next time. Well, there you go, thank you Manu. That’s what I’ll be doing at my stand-up desk this week. I appreciate your comments right near this video, I’m James Schramko and I’ll see you soon.

 Why I Am Giving You My Traffic Course For Free | File Type: audio/mpeg | Duration: 4:22

Find out how OwnTheRacecourse can get you the results you want and how you can access it for FREE. Why I Am Giving You My Traffic Course For Free Business Feb-11-2013 // In this week's update: 00:18 - How OwnTheRacecourse course gets proven resu...

 Get Real And Come To My Live Event | File Type: audio/mpeg | Duration: 5:56

This is an event you should never miss! Get Real And Come To My Live Event Business Feb-11-2013 // In this news video: 00:07 - FastWebFormula 4 Live is happening on June 13 and 14 01:18 - The FastWebFormula community is cranking 02:32 - FWF members will be getting new courses 03:08 - Being visible and transparent online is key 05:34 - Today's behind the scenes footage...   Join the SilverCircle Mastermind Be a member of our FastWebFormula online community   James Schramko here with some news about my upcoming FastWebFormula 4 live event. FastWebFormula 4 Is Finally Here! Block out the dates June the 13th and 14th because that’s the dates that I’m hoping you would come to Sydney and enjoy 2 days with me in a live workshop environment. I expect there’ll be around about a 120 people at this event and here’s what’s going to happen. We’re going to have a full 2 days of me sharing my absolute best stuff – frameworks, some of my journey, the mistakes that I’ve made, the wins that I’ve had (importantly) to show you why I think I’ve got different results than many others. I’m also going to feed you lunch on both days and we’re going to have a full sit down meal with drinks so really, really connect with all the other people at that live event. Now, I’m going to put out a separate video about the event. Photo credit If you’re wondering how much it’ll be, don’t worry. It will be under a thousand dollars. And if you haven’t been to Australia before and you’re watching this from outside, it’s absolutely a great chance for you to come and get right near that Sydney Harbor Bridge and The Opera House. So June the 13th and 14th 2013, I hope I can see you at my live event, FastWebFormula 4. Join Us And We’ll Help You Succeed Now, FastWebFormula “the community” is up to about 607 members. It is absolutely going off. I mean we are talking about all sorts of things from high quality audio-video production, providing services to local businesses, affiliate marketing, software to use and all sorts of other things. Now, this is where I put my premium content, my best courses go into FastWebFormula. It’s a low recurring monthly fee and it’s still currently under a hundred dollars per month. I’m in there every day answering questions. I’ve got all my 6,000 posts and hopefully I can see you in there and answer your questions as well. It’s not just me though, other members are super powerful and getting results. For example, John today was saying he felt like he’d been walking around the outside of Mt. Everest 5 times and it’s so much easier to go straight up to the top of Everest after been walking around and round and round the foot of it for so long. Once he was lost and now he’s found. He’s really got the thing nailed and he’s getting kickass results. He’s been applying OwnTheRacecourse and getting up to a hundred visits a day now from nothing and he’s just going to continue that trajectory. OwnTheRacecourse Is Now FREE! Now, of course, me giving away OwnTheRacecourse for FREE on SuperFastBusiness.com means that I’ll be putting new courses inside FastWebFormula. There’s always a little bit of a advantage to be a member because FastWebFormula members are getting the best content first and they are able to discuss it with me at the time of it coming out. Then eventually, they’ll end up on SuperFastBusiness but not straight away. It’s certainly the advantage of being inside FastWebFormula is you get to really compress that learning and get results from it in a focused environment. Learn How To Be Yourself Online The main topic today is about being visible online and being transparent and a great case study into this was when I put out my video last week in my red T-shirt that appeared to have a stain on it but it was actually a print. Now granted the print was brown and it might have looked like a stain of some unsavory manner, however it wasn’t peanut butter or it wasn’t something else,

 Traffic Grab Targeted Traffic Course | File Type: audio/mpeg | Duration: 7:10

Traffic grab has now sold over 3000 copies and was widely reputed to be the best traffic product of 2011. In late 2012 I released version 2 of TrafficGrab and gave it to all members. The newest course since then is Own The Racecourse which is currently free.  For your convenience, here is the new introduction module of TrafficGrab (the first part of the new course): (The original course members login is here ) How To get TrafficGrab Make sure your business is Panda proof, Penguin proof, Facebook proof and independent of any one single traffic platform. Build your list, have affiliates and have Press promoting you plus harness the power of YouTube. This release of TrafficGrab includes Google Banner re-marketing, Direct banner buys and more… TrafficGrab is no longer available for individual sale however it is available inside FastWebFormula.com along with all of my other high value courses.  Click Here to join

 YouTube Announces Channel Improvements | File Type: audio/mpeg | Duration: 3:07

Here is what's new in SEO today. SEO News Feb-8-2013 // In this episode: 00:09 - YouTube are adding a new trailer feature 00:27 - Connect your Google+ account and claim ownership 01:04 - Strengthen your brand and connect to social media channels 01:41 - Own The Racecourse is FREE 01:55 - Noticed the home page link glitch on Google webmaster tools? 02:07 - Google PR is still an important indicator of authority   Let us handle your online reputation for you Looking for premium SEO services? Add high quality content to your sites We can promote your videos to help you get more traffic   James Schramko here with some SEO news.  I’m going to talk about YouTube and also just some general social media updates. New YouTube Design Template Available YouTube are changing their design template and you can also create a trailer that shows for first time visitors encouraging them up to join up to your subscriptions. So go along to YouTube creators blog and check out, I’ll put a link near this video.  You can start designing your template. Social SEO Update Regarding social SEO it’s still going to be a big thing what you need to do is make sure that you have your Google+ account and connect up your auto profile so that you can claim ownership.  There is a suggestion that if you have a Google+ endorsement on any of your content and you’ve got your name, it should get higher click thru and you want to start dominating for your brand so own that space with the Google+ account. Assign your author rel relationship to your content.  Keep putting that good content and socialize it with the big ones – with the FaceBooks, the LinkedIns, the Twitters and if you’re in a visual market, Pinterest. Photo credit In terms of increasing your brand you can still use press releases, images, pay some attention to your logo designs.  I’m always updating and tuning SuperFastBusiness.com to make sure that that design is very very well known and a large part of the traffic coming to that site is actually looking for the phrase, “SuperFastBusiness” and that is because the branding is driving those visits.  I make sure that I replicate that across my YouTube channel. I claim ownership for my articles, for my own name, I link it to my Google+ and then I FaceBook and tweet and LinkedIn all of my posts.  This technique is called “Own The Racecourse” and you’ll be able to get that entire course for FREE at SuperFastBusiness.com.  If you receive my email news, you’ll be sent an email notification when it’s ready at SuperFastBusiness.com Glitch in Web Master tools being fixed Now in Web Master tools, if you’ve noticed the change, there was a little glitch where it looks like that they’ve stopped using the homepage links so they’re looking at fixing that up now according to the reports that I’ve read. Is PR important? Also on the topic of PR, it’s still an important metric for SEO’s but also for public according to a video that Matt Cutts released.  We still use PR and I think it is actually important.  It’s a way for us to have a look at the authority of the site.  A really high PR is still a good indicator that a site is worthwhile.  That’s why we make sure we get high PR links for our SEO customers on sites that are category-themed and relevant to the customer’s site. Well anyway, that’s it for the SEO news this week. I’m James Schramko.  I’m happy to answer any questions you’ve got right near this video.

 Should You Shave? | File Type: audio/mpeg | Duration: 2:31

How should you dress for your audience? Should You Shave? Business Feb-8-2013 // In the video: 00:04 - James' style and preference when recording a video 00:45 - On being comfortable when making videos 00:56 - Choosing the style you want 01:53 - Which would you prefer, A or B? Join SilverCircle here SilverCircle members can login here   James Schramko here with a video tip. Wow did I get in trouble when I put up my video post the other day from a comment. A gentleman called Kai suggested that I shave and that I wear a decent shirt and not a $5 shirt. Well okay, this my friend is a beautiful Merino blend shirt and it certainly is not a $5 shirt. This lovely jacket I got from Italy and it is very comfortable. In fact, since I used to wear a suit from the age of 9 through the age of 36, I kind of enjoy not wearing a suit and tie anymore and that’s the whole point of working from home. Look I get it, I make sure I brush my teeth and I make sure the picture quality is good and the sound is okay. But I’m still just me, I want to communicate me. This is what I wear every day and don’t tell anyone but I don’t wear shoes very often either. A few questions So what I want to know today is, am I making a huge mistake? Should I be wearing a shirt? Should I be shaving? Do I need to step it up like these full scale production, make-up wardrobe, stylist, editing suite, movie set, and see if I can get myself on Oprah? Or should I go down the GaryV thing, should I be down playing it a bit – whack a few videos out while I’m in business class on my laptop? I don’t know – that or that? Or do you just want to take it as I am? I’ll let you decide but just to help you I’m going to show you a couple of little things. To go with A or B? Photo credit I’m going to give you the A and the B versions. This is the A (different images on screen), and this is B - shirt from Italy and it’s stretchy as well. What do you think? Should I tszuj it up a little bit and show off the Rolex? Listen I don’t know what you want but I’d love to hear from you. What should I do? Shave or not? Shirt with collar, or not? Be sure to place your comments below. I’m James Schramko, speak to you soon. Please comment below.  

 Own The Racecourse Training Introduction | File Type: audio/mpeg | Duration: 12:29

The secret to staying power is to own the racecourse. Own the platform that you build your online business on. Own the websites that you publish on. This puts you in control and not at the whim of other people and their property. This is a principle that has proven powerful in one person's successful online blog and his multi-million dollar business. And the step by step process will be shared freely with you, starting with this introductory module. Next module: Dream Team (If you would like to learn more about the background to this course I explain it here )   Tweetables: Own the game. [Click To Tweet]. Have everyone else compete on your racecourse. [Click To Tweet]. Build your business on an asset you own. [Click To Tweet]. OTR is similar to the process of making fine wine. [Click To Tweet].   Do you prefer text? The whole course is transcribed and appears below the videos. Let's begin... This is a really big topic. When you map it out it fills up a 3½ meter long whiteboard. It takes one day to take somebody through it step by step showing each part of the process. So I can’t actually show you each step of the process in minute detail. What I will be doing is referring you to the appropriate places you can go and get further instructions such as Content Assault, Traffic Grab and SuperFastConversions. All of these courses are available inside my internet business coaching community called FastWebFormula.com - discover more. Overview What I do want to do is I want to give you the overview. This is a strategic overview. I’m going to give you slides with entire checklists on it but I’m going to talk you through every bullet point. What you get  What you will get at the end of this presentation are the actual checklists. So I’ve already had the checklists typed up from my whiteboards. They are literally ticker box checklists. They’re on the last 3 slides. I will give you a PDF of those so that you can print them off. So don’t worry too much about taking extraneous notes. The most important thing is that you understand the concept that I’m talking about and it should give you clarity in direction on what you want to implement for your business. Why OTR? We’re going to talk about what it is, why I did it, how you’d go about doing it. The name of the course, “Own the Racecourse” really comes from something one of my mentors drummed into me. He said it was far more important to own the game and have everyone else competing on your racecourse because you always win. It doesn’t matter if the horse goes lame or if one of the players isn’t happy. Someone will win, someone will lose. Avoid these mistakes It’s about ownership and so many entrepreneurs make terrible mistakes. They build out their whole business on say YouTube and just have videos and links straight to products and then YouTube closes their account and the next day they wake up and it’s gone. Or they build their whole business on Facebook. They have a Facebook group for example and their whole business is on one platform. Or Google, and then if they get their site slapped, they’re out of the game. But if we’re smart, we’ll build on an asset we own and we’re going to put all of these things to work for us plus more that will come. I’m going to start in reverse We’ll talk about the results that Own the Racecourse system will get you when you put it to play. You will become a stronger brand authority. You will be known in your industry and that means people will come to you instead of you having to go to them. Other people will mention you on their podcasts, on their blogs, in forums, at live events, from stage. You will be the reference. This is really good. It allows you to access much bigger market because you’re going to have a bigger system working for you than just a small player. You will also have multiple sources of relevant traffic. You won’t be wondering about just one or two,

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