James Schramko SuperFast Business Online Business Coaching

Discover tips on how to be confident on camera and on how to increase your conversions.Discover how to be at ease on video, and much more.wistiaEmbed = Wistia.embed("gpdw24wc2l");Topics discussed:00:11 - Check out the new OTR re-loaded 00:29 - Fast track conversions 00:38 - On making quality videos 01:11 – What is your big win lately?Be a part of the SuperFastBusiness community Get your name on the SilverCircle waiting list  James Schramko here with an Internet Marketing news update. I’m going to be to be talking about OwnTheRacecourse – Reloaded, plus I’ll give you a video tip, and we’ll talk about wins. OwnTheRacecourse – Reloaded So last week in Fast Web Formula, I recorded a webinar called OTR re-loaded  and I gave heat maps and analytics from my most recent results from SuperFastBusiness.com. Be sure to check out the replay inside SuperFastBusiness. It will really help you fast track your conversions and get you that marketing exposure that you need for your business to grow. It will build your authority and will reduce your marketing expense. Video tip Now when it comes to videos, at first when you make them you don’t feel that comfortable. My suggestion is playback the video to yourself over and over again until you’re happy with it. There’s no point practicing in front of a mirror because you can’t actually get the feedback later, so record yourself on a camera and play it back. That’s the best way to improve and of course doing it over and over again will get you the ability to be able to refine what it is that you’re doing that you need to fix.Photo credit What’s your big win lately? One of the most inspirational threads this week inside Fast Web Formula is about Wins. What’s your big win lately? One of our members reduced from 10 websites to 1 and I know the power of that simplicity. One of my wins was being able to set-up a new studio with fast internet which I’m very-very excited about. What were your big wins in the last week or two? Perhaps you could comment right near this video. I hope you’ve enjoyed this news update. I’m James Schramko, see you soon.    

Finding ideas for good content can be a challenge. Discover where some of the best ideas come from and how you can put some content to good use.  At a loss for content ideas? Discover some great sources of topics.wistiaEmbed = Wistia.embed("o7d78gy5so");In this episode:00:10 - What should your content be about? 00:25 - Create content that answers a common query 00:58 - Automate and leverage yourself with good content Get training, tips and support at SuperFastBusinessGet your name on the SilverCircle waiting list James Schramko here, with a business news tip, and this video is designed to help you get more from your content.Overcome this common challenge The stumbling block for some website owners is what to make your content about. I encourage you to think about all of the times you've helped coach your customers or prospects. All the telephone calls you've done, all the support questions you've answered. What do you keep saying over and over again that you can automate with a video? Because once you've got that video, you could make it once, and then keep sending people back to it every time they ask the same question.Photo credit Action step for this week The best piece of content that you could make this week is one that answers a question that you get asked all the time, and preferably one that leads to a sale as well. Remember to put a clear call to action into your video, and then all you have to do when someone asks you a question that relates to this topic is send them to the video. And tell your support team to send people to the video as well. You really can automate and leverage yourself when you're making good content. So get out there and make an actionable piece of content this week that addresses a common concern that you hear over and over again. And I'm doing that right now because the big one that I hear is "What can my video be about?" And I'll be sure to send people to this video if they ask me that. Please leave your comments below:  

How do you sell without actually selling upfront?Discover the secret to selling without seeming to sell.wistiaEmbed = Wistia.embed("ilj6rez1rs");Highlights in this news:00:37 - When to establish yourself as the expert 00:57 - Talk about the WHY and the WHAT 01:12 - Give away valuable tips and case studies 01:57 - The best Call to Action is this _______! Get business tips and training at SuperFastBusinessJoin the SilverCircle Mastermind waiting list  James Schramko here and it’s time for a business tip. In this episode, I’m going to cover how you can pitch at a non-pitch event. Alright, sometimes as experts or authors, we get asked to speak at an event and the promoter doesn’t want us to pitch our services. It’s not a “sales pitch” event and that’s okay, but you should always be selling something even if it is the listener of the audience coming and contacting you and finding out more about your stuff so that it could build a relationship that later leads to a sale. So here is what you should do when you structure your presentation: When Should You Establish Yourself As An Expert? Firstly, you will need to cover who you are and why people should talk to you and why you are the trusted authority in the industry. And that can be done not at the beginning of the presentation but a little bit further down the track. When you have a captive audience, it’s okay to save that up to a little bit later because people don’t really care about that. What they really need to know upfront is, with you getting their attention, talk about WHY they need to know what it is that you’re going to talk about. And then, cover WHAT you are talking about, so the WHY and then the WHAT.  Photo credit Demonstrate Tangible Results Related To Your Service Now when it comes to the HOW, if it’s a non-pitch event, certainly give away some valuable tips but only one or two and then the rest of them, you could insert case studies from your successful customers or from examples out there in society that illustrate what results you get for people or what results your type of service gets for other people even if it’s not your service. I’ll give you an example: If your service helps people with sign writing, then you could explain that a company like Coca Cola will use sign writing extensively as part of their marketing campaign. That clearly demonstrates how people are using your service or a service like yours. State The Perfect Call To Action And then there’s the call to action that’s covering the WHAT IFs. Now, people will still have questions. The best call to action is “Come and find me while you’re at this conference and I’d like to talk to you about your business”. You’ve just made it relevant to them and the call to action is to come and talk to you. That is a clear call to action that can lead to a relationship. That way, when people do come to you, that is the perfect marketing, it’s called “Pull marketing” where customers are coming to you asking you to help them with their business. What a match made in heaven! So I hope this tip has helped you pitch at a non-pitch event, I’m James Schramko and be sure to leave your comments right near this video.

Photo creditDiscussed in the podcast:02:13 - How to avoid unfinished products 03:55 - Keeping it short 06:36 - Make it clear what you're teaching 07:41 - A course planning structure 09:15 - Tools of the trade 12:01 - How often can you put out a product? 16:54 - Having your own product versus using other people's 20:41 - Selling your products 27-47 - Finding product ideas 30:14 - How Mike got started 32:45 - What you can put in your sales copy 37:00 - Suggested sales platforms 39:10 - It's about the relationship 43:09 - Getting your product onlineDownload Mikes Wordpress training (No Opt-In required)Become a part of SuperFastBusiness todayWant to join SilverCircle? Join the waiting list now James:             Okay, so Mike, you have been prolific with product creation and you also do webinars, so I think it would be a great discussion if we just talk about some of the elements involved for the internet marketer who wants to start creating their own products because there’s so many different things you can do online: we know about selling services to local business, we know about affiliate marketing, but I know when I look back at my own affiliate marketing success, a lot of it had to do with creating my own bonuses and products, and it’s such a powerful advantage and that’s what we’re going to talk about today. So, welcome to the discussion. Mike:               Thanks, it’s always good to be here man. Appreciate it. James:             Give our listeners a little background as to how you got to the stage right now and what sort of things you’ve done. Give us a bit of context as to what we’re qualified to talk about here. Mike:               Sure, well here’s the thing James, when I first got started with internet marketing, I started doing web design and SEO for smaller businesses and in the process was introduced to internet marketing. And in all honesty, I really struggled when I first got started with the whole information overload and I learned pretty quickly. You know you have to have your own product if you want to be able to build a list, if you want to have affiliates, all those things that were you know where the money is, so to speak. And so, what I did was I would make about 90 percent of a product and then I’d go “Oh! You know what, I need a product about this too and a product about that” and I really had a hard time finishing my products and I had about 25 products and 2 of them were done. And the ones that were done, people were buying and they were happy and the rest of them were not and you can guess how much money I made out of those ones that weren’t finished right? James:             You know I have so been in that situation I just was actually looking at some of my old files today, as it turns out, and I found this sheet from 2007 for my internet marketing blog and it had the opt-in value series of education and stuff. And I was really good at mapping out ideas, I had all this opportunity in inverted commerce and I went on so many partial product creations. It was very frustrating but you’re right, you make zero out of the product that you never get to market. So what do you think the big lesson there is for people listening to this? Mike:               Well, you know I got to give credit to my buddy Jason Flatt because I was listening to one of his webinars and Jason struggled with one of the same things and the way he put it was really kind of elementary. He’d say “You know, I’d sit down. I’d start on a product and then I take a break and it wouldn’t get done. So the next day or next week, I’d sit down and start on a product and take a break and then it wouldn’t get done so after this happened a few times, what do you think I figured out?” and everybody typed in “Don’t take a break” and so I adopted that philosophy and sometimes there’s bigger projects where you can’t necessarily do it all in one sitting but if it’s a video series,

Keeping up with mobile device usage, ATLWeb is now offering even more responsive themes that adjust to different viewing devices.Make your website viewable on any device.wistiaEmbed = Wistia.embed("14h3hethae");In this episode:00:08 - New responsive themes available now! 00:19 - You could make a profit by supplying our services 00:37 - Head on over to ATLWeb.com and order todaySee more web services from ATLWebPremium virtual property for sale at Marketplace  James Schramko here with a website news update, we’ve just added a whole bunch of new themes to ATLWeb.com. New Responsive Themes Available Now! So the new themes are responsive which means they work on mobile devices and iPads. You should go and check them out at ATLWeb.com and see how you could use these new themes for your website or re-sell these themes to other people as a done-for-you website service and have a big markup so that you can make a great profit.Photo credit Head On Over To ATLWeb.com And Grab Those Themes Today Well I hope this is helpful for you. Check out these themes, they’re amazing. I’m really excited about how these could be used for every business. So if these themes are great for you or for someone you know, head over to ATLWeb.com, check out the responsive themes gallery and place your order today. I’m James Schramko and I’ll catch up with you soon. Check out our new themes and tell us what you think by leaving your comments here.  

Check out Google's new updates and learn how to build authority sites.Which have gotten more downloads, audio or video files?// In this episode:00:21 - Google closes RSS reader 00:28 - Use SpeedDash.com for your RSS feeds 00:51 - Ch...

Let us maintain your website for you. Keeping Your Websites Working Well Websites Mar-15-2013 // In this web news update: 00:07 - Check out our website maintenance pack at ATLweb.com 00:24 - What we will do for you 00:49 - We have With or Without hosting packages   Check out all our other web design services here Get your very own established mature domains from us   James Schramko here with a web news update. We have a brand new package that I’m really excited to tell you about. Tired Of All The Boring Admin Stuff? So if you’ve got a website, the last thing you want to do is be doing all the boring “admin” stuff – updating plugins, checking security, backing it up. I mean, heaven forbid that you should lose your website and you’ve got a business to run, leave that to us because now we’ve got a website maintenance package. Photo credit We Will Do Everything For You What we’ll do twice a month is we’ll update all the plugins, we will back up the website, we’ll check security, we can make little changes to your site (add this add that), adjust email settings, make sure that it is all in ship shape on our fast dedicated server. So that is a hosted maintenance backup, so it’s all going to be running for you in the background and you focus on whatever you do. Focus on marketing the website. Focus on your conversions. You Could Choose From WITH or WITHOUT Hosting Now, if you don’t want hosting, that’s okay. We also have the maintenance package without hosting. So you can have with hosted or without hosted, there’s a slight difference in the price between the two but from now on, it’s hands off. You just leave that to us and we will look after your site each month for a very low fee. So head over to ATLweb.com, check out the new maintenance packages, pick the one that’s right for you, get started. I’m James Schramko and I’ll talk to you soon. Try out our new package now and leave your comments below.  

Photo credit Highlights in this podcast: 02:59 - Ecommerce is __________ 03:26 - Why should you be interested in it? 05:06 - How do you start doing ecommerce? 07:32 - Minimum and maximum ticket price and the safe margin 09:39 - How Drop Shipping works 10:54 - Importance of modifying product descriptions 12:32 - Owning the Racecourse 14:10 - The Fragmented Market Test 15:44 - Applying the "Buy Local Rule" in ecommerce 16:30 - The seasonal aspect of a business and Ezra's fave tool 18:11 - What is an SKU and how many should you have? 19:35 - Onsite conversion tips 23:51 - You absolutely need to "Chunk!" 24:57 - Where can we find out more about Ezra and ecommerce? 25:31 - He's coming to FastWebFormula 4! 26:15 - Questions that people should have asked 28:34 - Ezra's new ecommerce course is coming out soon   Be a SuperFastBusiness member today Register for SilverCircle waiting list James:         James Schramko here. This podcast episode is all about ecommerce, and the reason I wanted to cover this topic is because I think that it is a hot topic. The big retailers are struggling. A lot of them are going broke in real, actual stores, which opens up the question: why are they going broke? It's because people are buying online. Let's face it, the Internet is here to stay, it's not just a fad, and who's making the money? It's people who set up online stores and sell things online. And so what I thought would be good is go and talk to someone who actually does this for a living and does it pretty well, and it just so happens that one of my very best friends and co-host on our other podcast, ThinkActGet.com, Ezra Firestone, is an ecommerce specialist. Good day, mate, how are you? Ezra:          I'm so good, thanks for having me. And it's so true, you know, 10 percent of retail sales are done online. Total retails sales. 10 percent. And that's growing each year. 15 percent, year over year, in US and Canada, as we are crossing the chasm and as the technology adaption curve is becoming lower. They say the Internet is in its infancy. Well I like to say, and I actually heard this on Terry Lynn's podcast, ecommerce is a baby. Like we're so young in ecommerce, and now really is the time to be getting into ecommerce. It's not a played-out market at all. It's actually a really, really good time to be thinking about retailing physical products online. James:       Right. So, just to give us some context, tell us just a bit about the Ezra Firestone ecommerce empire. What makes you qualified to even talk about this on a show like SuperFastBusiness.com? Ezra:            Well, I've been very successful with it, and I've had my attention on it for a very long time. And there's different business models, with ecommerce. There's drop shipping, there's wholesaling, there's manufacturing, and my preferred business model is the drop ship business model, and I had a store that I just sold, that was the number one retailer of a specific line of Halloween products in America, and we've done really well, and I've done a lot, a lot, a lot of testing to platform testing. I've had stores on ShopSite, on XCart, on Yahoo, and Magento, and BigCommerce - I'm actually just building on BigCommerce now - but I've tested platforms, I've tested different traffic sources, I've tested layouts, I've just really had a lot of attention on this for the past couple of years, and I've done really, really well. And I'm happy to share what's worked for me with your group of people. James:         Alright, well we are going to ask you what's worked. I think that's the whole point. We're going to get to the good bits. I'm going to say, listen, Ezra, if you only had twenty minutes or so to quickly educate someone about ecommerce, let's just make sure we've covered the "What is ecommerce?" That is a store that is online. Is that how you would describe it? Ezra:        Yeah. I'd describe it as the - you know, everything is ecommerce, right?

SEO changes coming out!See what SEO changes are in the works and how you can adapt.//Highlights in this episode:00:05 - What you should stop buying 00:22 - The best thing you can do 00:49 - We continually adapt our traffic process 01:00 - Avoid shortcuts and deal with a professional team Why have other SEO companies folded and we survived? Find Out HerePrepare for the changes by adding great content to your site  James Schramko here with a quick SEO News update. Are You Ready For The New Panda And Penguin Update? With Google talking about the new Panda coming and a big penguin update this year, one thing is certain when it comes to backlinks, you got to stop buying these cheap backlinks or using automated tools. That is not going to get you the results. If you want to do SEO yourself, the very best thing you can do is put well-considered, helpful content on your website and then have that shared and then go and put feature content on other people’s websites in your market or your category. Perhaps forums, industry blogs, make worthwhile comments on other people’s blogs, submit guest content. That’s how you get known. That’s real SEO so stop the tricks.Photo credit Work Only With The Professional Team When the Panda update comes, of course we will be analyzing all our sites and looking at our portfolio to see what the changes are and then our professional team will be adjusting our traffic processes. Also when the penguin comes, the main thing to watch for there is over-manipulation of back links so there’s apparently a big redesign on the way, it was reported on the search engine land, Matt Cutts said this at a recent conference, so let’s see what changes but the main thing is there’s no shortcuts.  Do the work, get the results and deal with a professional team. I’m James Schramko, speak to you soon. Are you ready for the changes? Tell us what you think and leave your comments here.  

What to do when you get really good results?When things are going well in your business, find out why.//In this news update:00:13 - Find out what caused the good result 00:22 - Lack of awareness may lead to this problem 00:35 - Track your conversions and leverage up on good results SuperFastBusiness wants youJoin the SilverCircle Mastermind waiting list and grow your business  James Schramko here with a business development tip. One thing you want to know above all else when something goes well is really important. I’m going to tell you what that is now. What Caused That Good Result? You want to know what caused it. And to know what caused it, you need to be tracking and testing and measuring in your business. See, if you have a freak great result, which can happen in business, if you don’t know what caused it, that can be a problem. Because now, you can’t leverage it or maximize it or do more of what’s working. Start Tracking Your Conversions And Leverage Your Good ResultsPhoto credit So for that reason, for a website, you should be putting analytics. For any kind of marketing or advertising, put a way of testing the traffic source so that you know what’s causing your conversions. If you have good performance from your team, have measurements, have reports, have a score sheet so that you know where the result is coming from and then leverage up on your good results. Well, this was a short tip today but I hope you found it useful. I’m James Schramko and I’ll catch up with you soon. If you found this quick tip useful, share your thoughts and leave your comments below.

What's stopping you from moving forward?Identify and overcome whatever is holding you back.// News video highlights:00:09 - What do you actually want? 00:18 - What's stopping you? 00:33 - Will you be happy without acting on it? 00:40 - Today's action item Join the SuperFastBusiness community today Join the SilverCircle waiting list James Schramko here with a business tip. I’ve just got off the phone with someone and this is the second time I’ve had the conversation today. Is There Something You Want? I often speak to entrepreneurs about growing their business and we get to the same conversation. I ask “What do you actually want?”, they tell me and then I ask “So what’s stopping you putting that in place?” and it usually comes back to FEAR. What Is Stopping You?Photo credit So what is stopping you right now from having what you want? It’s probably big and scary but that’s okay, that’s life. What if you don’t do it, will you be happy? Will you be getting what you need? Worth thinking about. Today’s Action Item: Take Action! Today’s action item is to post below this video: What have you been putting off that you know you should do that you’re going to do now? I’m James Schramko and I would like to hear from you.  

Check this out to know how to reduce shopping cart abandonment and make use of OfficeAutoPilot for reply emails.Discover how you can avoid losing sales through shopping cart abandonment.wistiaEmbed = Wistia.embed("a2yp1j1dta");In this...

Photo creditPodcast highlights:02:02 - Your site's value proposition is number One 04:06 - Which pages should you target? 04:32 - Vague B******t vs being Clear and Specific 06:35 - Avoid "Pogo sticking" 08:20 - Offering comparison helps 08...

SuperFastBusiness Traffic Services is known for providing quality SEO services, and recently it has migrated two new additions to its family of products.Check out the latest additions to SuperFastBusiness Traffic Services.wistiaEmbed = Wistia.embed("rxfqnhp8l3");In this episode:00:15 - SEO jobs are now color coded 00:43 - Sites with previous bad link history 01:21 - These are generally new sites 01:54 - The healthiest sites 02:15 - Reputation management now under SuperFastBusiness Traffic Service 02:41 - Implement Own The Racecourse with the new Short Video Pack 03:35 - SuperFastBusiness provides content Choose the best SEO serviceUnique, quality content made just for you  James Schramko here with some SEO news.  I’m going to tell you about some changes we’ve made with our color code line up and also we’ve made two significant changes to our branding.  I’m just going to show you where you can find the new services. Which color code applies to your site? So we now have a color code system for all of our jobs.  From doing all of our website checks, what we found is websites generally fall into one of three categories.  We have the red, yellow and green.  So now we actually classify this when we do a report.  We can also code each of our accounts with that color code so if you have a job at the moment, you can ask which color code will apply to you. I’ll give you a brief description of it now. There are red sites which have had some previous bad link history.  This is the most common type of site we get when someone’s new to us but has been doing work somewhere else.  Unfortunately, they’ve had some shoddy links from cheap forum post or profiles or they’ve had directory submissions or they’ve had some really low quality company generating spam links for them.  Sometimes, these domains are going to need substantial work, they may need some links disavowed.  You may even need to change domains at some point with very careful redirects.   If you have a red site, then we will let you know that and we will also make sure to send you to the right place where you get some help with that. If you have a yellow site, that’s generally a new site.  Now, it’s good that we know that it’s got a very low link profile like almost no links to it because with the penguin filter, it’s very sensitive to anchor text.  Too many good links can actually damage your site so what you need is a very broad mix of link IP’s and also the anchor text should be mixed up. Make sure that it’s never more than a few percent saturated for any of the phrases. If you have a yellow site, it just means that we have on the kid gloves and we’re being very careful with it. If you have a green site, it means you have a good history, you’ve got lots of backlinks, you’ve got a really good mix of anchor text and your site is going to get the very best results from us in the shortest possible time because we can instantly move into really good quality, highly relevant category-themed links.  So that’s our new color coding system. New and simplified structural changes for our customers In other news, we sat down with the team last week and have made some big structural changes to make your life easier.  We used to have our own separate reputation management product.  But we’ve now brought that in under SuperFastBusiness Traffic Services. It’s called Reputation Repair and there’s an analysis there.  If you have a reputation issue or you need help with repairing a bad reputation, fill out the reputation analysis on SuperFastBusiness Traffic Services. We also had another product out there which was designed to help you implement what I call Own The Racecourse which is what we do for our SuperfastBusiness site.  We’re actually putting out rich media all the time. Video, audio, bullet points and images.  That product is now called the Short Video Pack and it’s on SuperFastBusiness Traffic Services as well.

Get higher conversions with these amazing tips!A few simple measures can significantly boost your website's conversion rate.// News Video Highlights:00:34 – Compress your images with Smush IT 01:13 – Track your opt-ins by tagging the opt-in source 01:56 – Reduce stuff on your site to the essential items 02:33 – Make the customer the HERO of your website 02:59 – Make things obvious for your customer 03:42 – Check ATLWeb.com for your site building and conversion needs SilverCircle Mastermind is still open, be sure to joinBe a member of SuperFastBusinessCheck out our other web design servicesLooking to buy established mature domains? James Schramko here and I’m going to be sharing five website conversion tips with you today. So with our web development firm, ATLWeb.com, we build a lot of websites and I’m really interested in website conversions. You’ve probably seen a lot of those things in play on SuperFastBusiness.com where I’ve been continually refining through the use of conversion testing and also getting advice from conversion experts. So here’s five things you could do to help your website today: Tip Number 1: Do the “Smush” Number one, you can “Smush” your images. That’s S-M-U-S-H and you can go to Smush.it and this is a Yahoo! developer service. And what it will do, it will compress your images on your website in a loss-less way so it will still look exactly the same but it will move unnecessary bites. And when your images are smaller, your sites will load faster, which is giving your user a better experience. In fact, if your site loads quickly, then you’ve got a better chance of making that conversion than if they click away because they can’t wait.Photo credit Tip Number 2: Track Your Opt-in Sources Number two is to track the source for each of your opt-ins. What I do on my site I have various opt-in choices. People can opt-in on the header bar, they can opt-in to the video after the video plays with LeadPlayer, they can opt-in with a script that pops up when they scroll certain depth in the site and they can opt-in by clicking on a banner on the sidebar and go into my dedicated LeadPages which I’m always split testing. But the best thing is, I actually tag that opt-in to the opt-in source so I know which opt-in is generating me the most leads. Now if one of them doesn’t perform, I kill it. If one of them performs really well, I want to understand “why” – maybe it’s the words I’ve used, maybe I can roll that across the others and test that. Tip Number 3: Trim Down My tip number three is to remove stuff from your website. Most of us have too many things, it’s a “bargain bizarre”. When you eliminate objects on your site and reduce it down to the bare essentials, then you’re actually helping people take action. You don’t have this paradox of choice of too many things. So what I’ve done is pair my site down to the minimum essential items using heat maps to see what people are interested in. And of course, I’m optimizing for the conversion that pays, that could be an opt-in, it could be a sale. Tip Number 4: Your Customers Are The Hero Of Your Site The fourth thing is to make the website about the customer not about you. It’s very common to make our websites “egocentric” but if you go along to SuperFastBusiness.com and have a look how the Products page is all about the customer, the About page is about the customer, even though the About page is traditionally where we get to tell everyone how fantastic we are, I make that page about how I can help YOU – the customer. So make the customer the hero of your website. Tip Number 5: Things Should Be Easier Tip number five is make things easier for your customer. That means wording things in a simple layout that makes it clear what is supposed to happen. Make your buttons obvious, label things that tell people what they’re going to get when they click on the button. If you don’t,