Summary: Heatmaps are a valuable tool for finding out how viewers interact with your website. With heatmaps you can tell where people click most, and whether they are responding as they should to your content and its placement. This module gives you a look at a heatmap of SuperFastBusiness.com and an idea of what works in its design. Did you enjoy this course? - Please comment below ;) Tweetable: Keep things simple. [Click To Tweet]. Next : Bonus Video Tip *UPDATE Feb 2013 A new heatmap review has been conduced and here are the results I revised the categories even further and I discuss this here Do you prefer to read? here you go.... James Schramko here and I’m just going to guide you through the heatmap from SuperFastBusiness.com so that we can pick up some insights. Perhaps you can incorporate some of these changes to your website. One of the big changes that I made was to put an opt-in above the fold. It’s on every single header and every single footer. And I can see that people are entering their details. At some point also, I reduced the fields that people had to put in from first name and email to just email address. You can see that people have been clicking on this. In fact as soon as they start typing, it prepopulates the email address. You could go along to SuperFastBusiness and check that out. The thing that is most clicked on up here is the products page and incidentally, this is what I want people to click on. I used to have extra fields along here like podcast, category, news category, and we had a different homepage but what we did is bring through the news page with all the thumbnails through to the homepage. That means people can dig in. One of the most significant changes is our bounce rate. Went from 60 something per cent down to 20 something per cent. A massive change by incorporating the new homepage layout. So the products page is really getting hit. The about page is getting hit which is fantastic. Now as we scroll down we can see that people are definitely clicking on the posts. They’re clicking on the post titles and significantly they’re clicking on the Read more. That is definitely showing up,and more news is really being hit. What I’m going to do as a result of this is I’m going to actually increase the size of this and make it even more obvious. They’re still opting in at the bottom of the page. That means someone’s gone to the bottom of the page and thought this is great, I’m going to enter my details so I’m glad that that is there. Couple of people clicking on the trust seal. Maybe they want to know if they can trust this site. I’m not sure. A few people clicking on my advertisement for my web development company which is interesting. Importantly, if you are going to use footer links, put a no-follow attribution. Just as a side note for SEO. Down the right hand column, this is what’s driving people into the site, the tabs by category. So news by category: we have Internet Marketing, Traffic and SEO, Business, Web Development, Reviews, and here’s the social media stuff. Now I can see the RSS is being really picked up. Facebook is being really picked up. Here we have the YouTube subscribe widget. This is the overview, I hope this has been useful for you. Let me know how you go with your changes. Next : Bonus Video Tip *UPDATE Feb 2013 A new heatmap review has been conduced and here are the results I revised the categories even further and I discuss this here Did you like this training? Please comment below Own The Raceourse is just one of the many courses inside FastWebFormula.com. Inside the membership we have discussions and implementation threads based around this course. Members are getting daily access to me. Join me inside this Internet Business coaching community so that I can help you profit faster: Click Here Click Here To Go To The Start Of This Training
