Summary: Want to learn how to succeed as a provider of SEO services? How To Scale Your SEO Service Business Feb-18-2013 // Video highlights: 00:06 - How much technical knowledge do you need? 00:52 - Being the conductor of your orchestra 01:59 - How to get fresh News if you're a business service provider? 02:33 - Research and development is a must! 02:42 - Take out website check at SEOPartner.com 03:17 - Where to get your best leads Provide our SEO services Get exclusive internet marketing training courses from FastWebFormula Need high quality online content? Get it from Linkjuice Get higher page rankings with SEOPartner James Schramko here with a video on how to scale your SEO business. The First Thing That Business Service Providers Ask About SEO One of the questions I get asked from people who intend to provide the SEO service is “How much technical knowledge do they need to have to be able to do that?” Well, when I started selling SEO in local business services, I had a lot of knowledge. I knew how to build a website, I knew how to do the SEO and I did everything myself. The problem is, we only have 180 hours a month so you scale up and then you get to the limit. I estimate most people can make 150, 200, maybe 300,000 dollars by yourself before you start needing to get teams. But you’re going to be absolutely flat-strapped. This is if you have premium customers, they’re coming to you without too much marketing effort and you’re able to do the work competently. Photo credit Being The Conductor Of The Orchestra Now, for most people, the technical knowledge can be a big handicap because it stops you from being the ultimate business owner. You should be focusing on marketing, project management and customer service so that you can build a scalable business. “Scalable” means you can actually lift up the revenue beyond those hundreds of thousands, get into the mid-hundreds or the 7 figure – that million-dollar plus range. That’s certainly possible for people who supply my services and that’s because they’re not doing the work, that’s the essential thing. When you are buying a “done for you” service at a wholesale level and then you put a margin on top, then your job is just to get the customers and to make sure they’re happy. And you can just keep ordering more and more and more because there are services out there, whether you use mine or someone else’s, that are scalable that can actually cope with ten times more volume than you’re doing today. So if you let go of that technical thing, think of it like you don’t have to be the expert violinist in the orchestra. You could be the conductor of the orchestra instead. Pay your violinist a fee but take the ticket sales for the whole event. Get Fresh News From Us So how do you get fresh news if you’re supplying to local businesses? Well one thing is, just watch my SEO news each week and get ideas from that. Because what my team do is they scour the internet and they also go through all of our hundreds of customers’ results and they look at link profiles, changes in the algorithm and tools, and they have a look and see what the data is telling us from Google Webmaster Tools, right through to paid tools, subscription services like Majestic SEO and AHREFS. And we aggregate all that information and I come to you with a short summary of what’s happening in the market. Truly it’s one of the biggest costs is actually having the people to man this research and development but I’m committed to doing it because we have a substantial business interest. We Can Help You With The Technical Stuff Now if you have a first time customer and you’re not sure how to get the technical understanding of what to help them with, take out website check at SEOPartner. Now of course the intention is that you would take out a check, deliver the results that we send you to the customer and then order from us when you need to have the job done,
