The Lifestyle Edit Podcast

We live in a time where there are countless things vying for our attention. We’re constantly bombarded with what everyone else is doing and it’s hard not to be consumed by the desire to keep up with the Joneses. Running a business only adds a layer of complexity to that. Ifsound there’s one thing that commonly behinds the conversations we have on the show and on the website, it’s the underlying tension amongst founders between striving towards their goals with aplomb and embracing the current moment and releasing the pressure. It’s part of the reason why entrepreneurs are increasingly embracing mindfulness as a way to stay focused and aligned in the midst of overwhelming stress and competition. Today’s guest, therapist Rebecca Kronman has made it her mission to teach creatives how to incorporate these techniques into their daily routines. Rebecca talks me through some of the mindset challenges that are unique to creative entrepreneurs. She shares strategies you can use to tap into your body’s signals to overcome stress and overwhelm and she also talks through simple things you can add to your day to help you quiet your mind and get into alignment. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: • Visit Rebecca’s website: http://bit.ly/2tURkji • Follow Rebecca on Instagram: http://bit.ly/2u3ulTA Work with Naomi: • Sign up for a complimentary discovery call: bit.ly/2wttos2 • Apply to join our Accountability Circle: http://bit.ly/2spybFG · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

44. The Balance Between Making Money & Following Your Passion with Rachel Khoo by The Lifestyle Edit Podcast

You know how to create a great product or service. You love having the freedom to be the architect of your own time. You love working with clients on work that feels worthwhile? The problem is you haven’t nailed your numbers. And you’re not alone. 8/10 freelancers fail within the first 18 months. Not because they’re not good at what they do but because they haven’t learnt the financial-side of running a business. To put that into perspective: 77% of businesses don’t price their products or services properly. 73% fail because they’re overly optimistic about achievable revenue and the money required to freelance full-time. And 70% fail because they ignore what they don’t do well and fail to seek help from those who do. Imagine if you could organise your business in a way that makes you excited about looking at your financials? A way to approach your finances that truly reflects your values and the life you want to lead? That’s exactly what this workshop is all about. Intuitive financial expert Bari Tessler breaks down how to make that a reality. Bari’s worked with hundreds of creative entrepreneurs to help them go from overwhelmed and anxious about their finances to feeling in control and empowered by it all. The strategies Bari works through can be applied no matter what industry you’re operating in. We talk overcoming money blocks, working through money stories and the biggest mistakes to avoid in business. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: • Find out more about Bari’s work here: http://bit.ly/2My7yYa • Buy Bari’s book: https://amzn.to/2tiCJxX Work with Naomi: • Sign up for a complimentary discovery call: bit.ly/2wttos2 • Book a business coaching strategy Session: bit.ly/2G9ESEK • Apply to join our business accountability group: http://bit.ly/2spybFG · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

It’s one thing to have goals and aspirations. It’s another thing entirely to act upon them. In this episode of the show, I sit down with my friend – model and body activist – Charli Howard. In many ways, her story epitomizes what it means to take massive action towards one’s dreams. At the start of her career, that meant battling with bulimia and anorexia in a bid to conform to the industry’s expectations of models. But after getting dropped from her first agency, weighing 100 pounds for not having a body that ‘isn’t designed for modelling’, she hit back against the pressure. She wrote an update on Facebook denouncing the industry – and it went viral. Shortly afterwards a literary agent came knocking, she relocated to New York, signed with a different agency and the rest is history. Since signing, she’s gone on to appear in British Vogue and has fronted campaign from Express to Mango and co-founded her own body-diversity non-profit called All Women Project. In this conversation, we talk about how she garnered the coverage to start again after being dropped from, what once her dream agency. She shares the process of writing her first two books, which were both published this year, from finding the time to commit to the key things you need to think about in choosing your publisher. Now at the forefront of the ongoing conversation about body diversity in fashion, criticism is a natural by-product so I wanted to find out how she copes with the pressure and the strategies she’s used to separate Charli Howard ‘the brand’ with Charli Howard the person. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: · Read our interview with Charli here: http://bit.ly/2BrHI5n · Read Charli’s debut book, Misfits: https://amzn.to/2kohdng · Pre-order, Splash: https://amzn.to/2s7IhM6 · Check out our podcast episode with illustrator, Kimothy Joy: http://bit.ly/2xOy3FG Work with Naomi: · Sign up for a complimentary discovery call: bit.ly/2wttos2 · Book a business coaching strategy Session: bit.ly/2G9ESEK · Apply to join our business accountability group: http://bit.ly/2spybFG · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

One of the many upsides of the political landscape right now has been the proliferation of groups created for and by women – spaces that facilitate likeminded women connecting and advocating for themselves. For centuries, men have enjoyed membership of clubs and organisations that explicitly exclude women but now litigious men’s rights activities (MRAs) are challenging the legality of the new women’s organisations that have emerged. On the day of the second’s women march back in January of this year, Ladies Get Paid founder Claire Wasserman was served with a lawsuit under the Unruh Act, a comprehensive piece of civil rights legislation in California. Not only was the company sued, but Wasserman and a group of her ambassadors were also sued personally. We caught up with Claire to learn more about the case and why Ladies Get Paid has decided to settle rather than take the case to court. She gets candid about the toll the case has her on her emotionally and shares steps we can all take to protect groups that advocate for women. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: • Learn more about Ladies Get Paid: http://bit.ly/2Ktospj • Contribute to the crowd funding campaign: http://bit.ly/2LlB5DM • Visit the Ladies Get Paid website: http://bit.ly/2Jwjifq Work with Naomi: • Sign up for a complimentary discovery call: bit.ly/2wttos2 • Book a business coaching strategy session: bit.ly/2G9ESEK · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Whether you’re in a full-time job with ambitions of starting your own brand or have already taken the plunge and want to scale, this episode was created for you. Join me as I talk to jewellery designer Ariel Gordon about her journey, transitioning from Hollywood publicist to the founder of her eponymous jewellery line, which, next year will celebrate 10 years in business. Today, she has a booming direct to consumer business; a slew of lucrative wholesale partners and her jewellery is regularly spotted on influencers, celebrities and magazine covers. But success aside, this episode is all about shedding light to the strategies Ariel implemented to make it all happen – strategies you can implement for your product-based business too. In the episode, Ariel breaks down why working for a jewellery designer before starting up on her own was one of the best decisions she ever made. She shares some of the mindset shifts any entrepreneur needs to make when it comes to taking risks and getting started. As a former publicist, she relied heavily on a press coverage to build momentum in the early days. She walks us through how she did that and the reveals the type of publicity that converts into the most sales now (the example she gives will definitely surprise you!). Navigating the wholesale world is challenging so we quizzed Ariel on how she’s chosen the stores she works with, what to know about managing cash flow in taking on big orders and how to cultivate relationships with stores that last. With her big milestone around the corner, we also talk about how she’s creating enough white space to come up with new ideas and future-proof what she’s created. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: • Visit the Ariel Gordon website: http://bit.ly/2LmCVnX • Follow Ariel Gordon on Instagram: http://bit.ly/2kej9yS Work with Naomi: • Sign up for a complimentary discovery call: bit.ly/2wttos2 • Book a business strategy session: bit.ly/2G9ESEK · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

How many times have you dragged yourself to a networking event because you felt you should, only to leave feeling disappointed? It’s a feeling Emily Merrell knew all too well and it’s what inspired her to create Six Degree Society, a place for likeminded creative women to connect and forge genuine relationships. Honing in on her experience working on events for brands like Ralph Lauren to Tory Burch, Emily has positioned Six Degree Society as the ultimate alternative to the usual approach to networking. Yes, many of her members work at prominent companies or run successful businesses but it’s not about that. The focus of the events is always centred on creating a space for people to connect based on who they are, not where they work. In this conversation, we talk about why there’s a need for women to have a networking space of their own and some simple steps you can implement to up your networking skills. Emily gets candid about the awkward in-between phase after leaving her job when she was trying to turn her idea into a viable business. She talks us through her numbers, shares how to get sponsors on board for your events and talks us through some of the growing pains she’s faced since starting. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources · Find out more about Emily and Six Degrees Society here: http://bit.ly/2jmJjyX Work with Naomi: · Sign up for a complimentary discovery call: bit.ly/2wttos2 · Business coaching strategy session: bit.ly/2G9ESEK · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

We all know that having a positive mindset is the secret source to cultivate lives and businesses that we love but where to start? That’s the question we posed to mindset expert, Ayla Khosroshahi on this episode of the show. Ayla is the co-founder of Mindshift Ninja, a company she founded with her brother to support people in overcoming limiting beliefs, getting to grips with their why and learning how to thrive without strain. We start our conversation by exploring the empowering questions Ayla asked herself that helped her go from burnt out and sick to doing the work she does today. She explains why willpower isn’t enough to manifest your dreams and the strategies you can use to show up even when you don’t feel motivated to. We explore simple, daily practices you can use to get into alignment and how to approach productivity with compassion rather than judging ourselves on how much we output. Ayla gets candid about the mindset challenges that popped up since she gave birth for the first time last year and also gives you the tools you need to create a growth mindset no matter what challenges pop-up in your life. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join The TLE Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: • Find out more about Mindshift Ninja by visiting www.mindshift.ninja • Breaking the Habit of Being Yourself by Joe Dispenza: https://amzn.to/2w9A3HK Work with Naomi: • Complimentary Discovery Call: http://bit.ly/2wttos2 • Business Coaching Strategy Session: http://bit.ly/2G9ESEK · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

There is so much misinformation out there about entrepreneurship right now; from one size fits all formulas, glorification of the hustle and outdated ideas of what a successful business actually looks like. That’s why we’re so thrilled to have textile designer, Susan Connor on the podcast today. She is the perfect example of an entrepreneur who has steered away from convention and tapped into her intuition to create a profitable business on her own terms. In this episode, you will learn why Susan decided to follow her instinct and close her first business despite the success she was experiencing. We talk about why entering into an industry as outsider can often be your competitive advantage and the questions she asks herself before she creates anything. Susan also shares why historically she’s said ‘no’ to big opportunities when they’ve felt out of alignment and the strategies she’s used instead to grow her client base in a slower, but more fulfilling way. As Tony Robbins famously said, running a business is 80% mindset and 20% strategy so explore that. She talks candidly about the resistance that has popped up as she’s grown her business beyond her wildest expectations and the mental work she’s had to do to overcome that and truly step into her power. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Find out more about Susan’s work by visiting www.susanconnorny.com Check out our conversation with Elaine Pofeldt in episode 19 of the podcast The Desire Map by Danielle LaPorte: https://amzn.to/2HLoyeP The Big Leap by Gay Hendricks: https://amzn.to/2rgSsfM Playing Big by Tara Mohr: https://amzn.to/2w4sTo3

You’ve probably heard about the EU’s new General Data Protection Regulation (GDPR). It’s coming into effect on May 25, 2018 and it’s going to impact how we communicate with our audiences or customers. To break down what this all means, we have Sam vander Wielen back on the show. Sam is not only an attorney. She’s a business owner herself and works with creative female founders in creating legally legit businesses so she really understands how the new rules impacts businesses like yours in practice. We talk about what GDPR is, what it covers and who it applies to and her three-step process for getting into compliance. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Sign up for ConvertKit with this link for 1 month free trial: http://bit.ly/2A4oKBk [We are proud partners of ConvertKit] Check out Sam’s website: http://bit.ly/2In4oaE Sam’s DIY privacy policy template: http://bit.ly/2I2ktiA Check out Sam’s signature course, Fearlessly Legal: http://bit.ly/2I0tCvS. Use coupon code FEARLESS300 for $300 off.

Today on the podcast, we’re shaking things up a little. Instead of focusing on business strategies, we’re focusing on YOU. As a business owner, our health and wellbeing often comes second fiddle to our ambition to make our business a success so in this episode, we’re exploring why taking care of you first is the best decision you could ever make for your business. Our guest today is model and entrepreneur, Danielle Copperman. After battling with serious headaches for years and a string of other health issues, Danielle turned to food and wellness as a cure and she hasn’t looked back. In fact, through exploring holistic health and getting more in tune with her body, she got inspired to start Qnola, her brand of wholesome, organic quinoa-based cereals. Aside from Qnola, Danielle now shares her discoveries on her blog and also in her new book, Well Being: recipes and Rituals to Realign the Body and Mind. In this episode, we dive deep into the struggle of how to take better care of ourselves as we grow our businesses. We all make excuses for why we don’t make healthier choices but in this episode, Danielle breaks down how you can make a lasting improvement on your overall wellbeing just by making a handful of intentional changes. We talk about how to tap into your intuition and body’s inner wisdom; we explore the power of gratitude and how to reconnect with the present moment and how to start having honest conversations with yourself to help move away from overwhelm and into flow. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: Check out our interview with Danielle here: http://bit.ly/2yUCVcr Read Danielle’s blog here: http://bit.ly/2JsvslK Check out her new book Well Being: Recipes and Rituals to Realign the Body and Mind: https://amzn.to/2Hszvhf Business for Bohemians book: https://amzn.to/2r0SiZY Trello: http://bit.ly/2FibkA0 Asana: http://bit.ly/2HV1l9y

It’s all in the list. You’ve probably heard that before but how intentionally have you been about growing the email subscribers for your business. Building an engaged list is one of the few changes we made that helped take our business to the next level. Because remember, all those followers you’re trying to attract on Instagram? You don’t own them. Mark Zuckerberg does. Every time you put your focus on building your social media platforms over growing your email list, you’re building a house on someone else’s land. That’s why in this episode of the show, we’re talking to Daniella Pierson, the founder of The Newsette, a daily newsletter with over a million subscribers. She breaks down why your email list is worth investing time in and the strategies she’s used to grow The Newsette. We deep dive into the platform she uses, the variables she’s A/B testing and the numbers you need to pay attention to, to find out what your audience wants more of. We explore the power of co-branded sweepstakes, strategies to monetise your list and get the low down on the best days and time to send emails that make the biggest impact. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: Sign up for The Newsette newsletter here: http://bit.ly/2HQsN8k Check out the tool Dani uses for sweepstakes here: http://bit.ly/2KgrYEe For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

We hear so much about growing revenue and acquiring customers but one of the real challenges facing small businesses is profitability. And that’s why we’re so excited to be talking to Denise Lee, founder of New York-based athleisure brand, Alala. Before starting the business, Denise worked with Chris Burch (Tory Burch’s ex-husband) as his VP of Business Development. It’s during her time there reviewing fund raising decks from small businesses seeking funding, that she realised just how big the gap often is between companies’ top line growth and their profitability. It’s part of the reason she’s chosen to take a longer-term approach to growth, opting to grow sustainably with healthy margins rather than simply racing to acquire customers. We break down the questions you need to ask yourself before accepting outside investment, the strategies you need to know to keep costs down and margins high, and the reason she’s invested in a few big hires as a way to grow faster. We also talk about how her role as CEO has evolved and how she’s finding white space to work ‘on’ her business and not ‘in’ it. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: Find out more about Alala by visiting www.alalastyle.com

In this episode of the show, we’re talking to Mandi Holmes, founder of She Can Coterie, an agency that supports creative female founders to scale their businesses by pairing up them with skilled contractors for done-for-you services. As any small business owner knows, in the beginning you’re doing everything but real growth means breaking away from the myth that you’re the only person that can manage certain tasks, and instead, investing in automations, workflows and people to free you up to focus on the bigger picture. In this episode, you will learn: - The tasks you can automate cheaply and quickly using technology and the tools Mandi and her team swear by. - The tell-tale signs that you’re ready to work with contractors and what tasks to delegate first. - Tips and tricks on how to create workflows and systems that you can use to on-board new clients or team members. We go deep on systems and planning but we also explore what’s working in her business too. She shares her process for bringing in new leads into her business, how she manages sales calls and strategies for reducing churn in a subscription-based model. She also shares how often she raises her rates (the number might surprise you!), how she knows when it’s time for an increase and how she communicates changes like that with existing clients. If you’re feeling overwhelmed or like you don’t know what to focus on to push the needle in your business, pay attention because Mandi will take you step-by-step through strategies to reduce your to-do-list and delegate while remaining consistent and keeping standards high. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: Connect with Mandi at She Can Coterie: www.shecancoterie.com Here’s the systems page resource she mentioned: www.shecancoterie.com/grow www.asana.com www.trello.com www.screencast-o-matic.com www.useloom.com

So, you know you want to start a business, but you haven’t nailed down your idea yet. And that’s okay. Today’s guest, artist and author Kimothy Joy, is the perfect example of how you can stumble across a lucrative idea just by creating enough white space and following your joy. In our conversation, she shares how losing her mom to breast cancer and getting married and divorced in her twenties was the catalyst for reframing her life and rebuilding her identity from scratch. It’s through that journey of self-discovery that she fell in love with watercolours, turning what was once a fun hobby to switch off an unwind into a big business. Her art work features portraits of women, both present and past, along with powerful statements they’ve made. In this episode Kimothy shares how learning to love herself was the gateway for establishing genuine relationships with other women. We talk about the moment her political artwork went viral after the election, what it was like seeing her work on signs all over the world during the women’s march and why we need to support women-led businesses if we want to see more of them. Kimothy also shares how she manages to stay creative, now her livelihood depends on it and the strategies we can all implement to lead with more grace and self-compassion. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Sign up to join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo Kimothy Joy Blog: http://bit.ly/2ue0AT1 That’s What She Said: Wise Words From Influential Women: http://amzn.to/2HH7XVK Girls Night In founder, Alisha Ramos On The Lifestyle Edit Podcast: https://apple.co/2mIcKO2 Shine Theory: http://bit.ly/2FXwHvT