The Lifestyle Edit Podcast

In this episode of the show, we’re talking to Kate Swoboda who’s at the forefront of research and insights into how we can all cultivate courage as a habit and lean into fear and discomfort as a means to grow. Through her work with clients and her book, The Courage Habit, Kate is making a massive impact by teaching people how to tap into their intuition, how to identify thought patterns and habits that no longer serve you and more importantly, how to change them once and for all. The mission of her work is to provide you with action steps to work through your fears so you can step into your true potential. In today’s episode, Kate shares where fear and self-doubt have popped up in her career and how she continues to work through challenges moments as she scales her business. She defines courage and walks us through her Courage Habit concept and how we can all apply it. We talk about how to build emotional resilience as an entrepreneur and flip the way we think about failure. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary coaching discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh · Apply to join our Accountability Circle: http://bit.ly/2spybFG Resources: · Visit the Kate’s website: http://bit.ly/2OcZEax · Follow Kate on Instagram: http://bit.ly/2zvxMGB · Kate’s book, The Courage Habit: https://amzn.to/2MZOt0c · When Things Fall Apart by Pema Chodron: https://amzn.to/2OSud2n · The E-Myth by Michael Geber: https://amzn.to/2QZP0T2 · One Thing by Gary Keller: https://amzn.to/2NDnoFf · Value Proposition Design: https://amzn.to/2zvCAvy · Business Model Generation: https://amzn.to/2NFIbIq · Business Model You: https://amzn.to/2OPvaZ6 · Five Rhythms: https://www.5rhythms.com

In this episode of the podcast, there’s no guest, no interview. It’s my first solo episode on the show. Moving forward, we’ll be releasing not one but two shows every week. You’ll have your interview episode every Tuesday as usual but from now on, I’ll be in your ears every Thursday with a mini solo shows sharing some of the lessons, strategies and eureka moments I’m learning and experiencing in my business and through the work as I do with my clients as a business strategist and coach. For the past few years, I’ve been sharing these insights every week to the thousands of women in our newsletter community but I wanted to take that further and bring those conversations from the newsletter here onto the show. It’s actually something I’ve wanted to do for over a year now but I’ve been afraid. SO many of you have been asking me to do solo shows for a long time and I’ve wanted to but honestly, it’s felt super scary like it often is when you embark on something new… So I thought, what better topic to talk about on this first episode of the show. Because I know that fear is often the number one cause for us not truly stepping into our power and reaching our goals. Join The Community: Sign up to join our newsletter: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Books Mentioned: The Big Leap by Gay Hendricks: https://amzn.to/2NaqvUK Playing Big by Tara Mohr: https://amzn.to/2N8AOJc High Performance Habits by Brendan Burchard: https://amzn.to/2OcyMnN Big Magic by Elizabeth Gilbert: https://amzn.to/2CK90pH Mindset by Carol Dweck: https://amzn.to/2Mogazy

Are you proud of the product or service you’ve created but feel frustrated because you’re not getting the clients or customers you know you should be? In today’s episode of the podcast, we’re talking to messaging coach Adria DeCorte who breaks down some of the key strategies you need to know to help you effortlessly attract and close your ideal clients. She walks through how to uncover your big idea and the parts of your unique story that will resonate with your audience in a way that makes them want to work with you. We also talk about why understanding the real desires and pain points of your ideal client is the first step in achieving that. In the conversation, Adria shares some simple but powerful shifts you can make in how you can talk about your business so clients understand the importance of the work you do and why it’s worth paying for. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Learn more about Adria’s work: · Visit her website: http://bit.ly/2x68Gvt · Join Adria’s Five Days To Your Unforgettable Message 5-Day Challenge: http://bit.ly/2QoY17H Work with Naomi on business coaching: · Apply for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Today on the podcast, we’re talking to Erin Trafford, the force behind DIY Passion blog and the co-founder of Storyhouse Co, a digital agency helping brands navigate the influencer marketing landscape. The youngest talk show host in Canada, Erin spent more than a decade in broadcast journalism in newsrooms across the country before starting her blog. And, while it started as a hobby to keep her family updated with the renovations she was making on her first apartment, it quickly turned into a full-time business and in today’s conversation, she breaks down how. We talk about how to build a community and a following when you’re first starting out; the numbers you need to know in order to decide when you’re ready to go full time as an influencer and the ingredients of a good brand pitch. There’s a science behind booking your calendar with client deals and Erin explains how she manages to be booked months in advance and how she teaches her blogging clients to do the same. We talk about how to set your rates, when it makes sense to take experiences or product in lieu of payment and steps you can take to diversify your revenue and ongoing residual income. Help Us Spread the Word: · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Learn more about Erin & Storyhouse Co: · Visit Erin’s blog: http://bit.ly/2x6O9I1 · Visit the Storyhouse website: http://bit.ly/2p1O3Nq · Grab your tickets for the Six to Six Virtual Summit: http://bit.ly/2NaVSil Work with Naomi on business coaching: · Apply for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Before starting AUrate in 2014, Sophie Kahn and Bouchra Ezzahraoui were working full time. Sophie was working at Marc Jacobs and Bouchra was an interest rate volatility trader at Goldman Sachs. They met in 2009 at Princeton, two of only a handful of women taking masters in finance degrees. In this conversation, the duo share how their corporate jobs helped them scale their business – and quickly. Within the first year, sales grew by 300% and this year alone they have 10xed sales online. Listen as they break down the key strategies that have moved the needle in their business and contributed to their success. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: · Visit the AUrate website: http://bit.ly/2MpfESG · Follow the brand on Instagram: http://bit.ly/2M1OeWI · Listen to our conversation with jewellery designer, Ariel Gordon: Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Apply to join our Accountability Circle: http://bit.ly/2spybFG · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Momentum. It’s the strategy that continually comes up in the conversations we have here on the podcast and nobody illustrates its power quite like Olivia Wollenberg. She started the business back in 2014 after being diagnosed with a whole host of food intolerances. She wanted to create products that feel indulgent but are made from wholesome ingredients and without some of the common intolerance triggers like gluten and dairy. Shortly after launching, she was dubbed by British Vogue as a brand to watch and she used that endorsement to secure her first retail partnership with British department store, Selfridges. In our conversation, Olivia shares how she’s been able to leverage her wins to secure bigger and more profitable opportunities. If you’re thinking about going the wholesale route, she also walks us through the key things you need to include in your pitch too. Cash flow is one of the biggest challenge for any business, but even more so in the food industry so we talk about how she’s making the numbers work. She also shares why she’s decided against taking private equity or venture capital and the reason she’s hiring senior team members to keep expertise in-house. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: · Visit the Livia’s Kitchen website: http://bit.ly/2nl2LOl · Follow the brand on Instagram: http://bit.ly/2KDUJtc Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Apply to join our Accountability Circle: http://bit.ly/2spybFG · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

One third of all online activity is spent watching video and marketers who use video have been reported to grow revenue 49% faster than those who don’t. But if you’re feeling overwhelmed by it all, fear not because in this episode Andrea Corson is breaking down everything you need to know. First things first, Andrea is the queen of video. She’s an Emmy-nominated television producer, digital strategist and consultant and has worked with everyone from HBO and the BBC to Google, Disney and Covergirl. In our conversation, she explains a few simple, easy steps you can make to get started with video content, when you have little to no experience. She breaks down what types of content to create on each platform, how to repurpose your videos and the key things you need to think about in creating stories through videos that inspire your customers or followers to take action. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Learn more about Andrea’s work and access her courses here: http://bit.ly/2mF8wWU · Contact Andrea directly: andrea@videopop.com Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community

Kaye Putnam is the woman you want on your team when it comes to branding. After working with clients ranging from Fortune 50 companies to small start-ups, she’s brought of all her insights and wisdom together into her signature In Demand Brand Method. What makes Kaye’s work so special is that she shows entrepreneurs how to cut the noise and stand out from the crowd by getting to the heart of who you are really and what your secret sauce is. How does she do that? First, by helping entrepreneurs discover their brand ‘archetype’ and then giving them the tools to double down on that to attract their ideal clients. In our conversation, we talk about the strategies you can use to attract your dream clients and repel the people you’re not meant to serve. She shares the key things every brand needs to stand out and also sheds light on the systems you need to have in place in order to maintain your brand voice and identity as you scale. This is episode is brimming with so many incredible, actionable nuggets of wisdom that you can start implementing into your business straight away. Enjoy! Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Take the brand quiz here: http://bit.ly/2LJaL6l Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Navi Ganancial is the co-founder of one of the beauty and wellness industry’s most celebrated conferences. After stints working at Google and non-profits, she launched the business with a mission to help consumer companies scale by giving them direct access to retailers, distributors, investors and influencers. In this conversation, Navi shares how she got the business off the ground, why all businesses could benefit from incorporating live events into their strategy and the logistics of putting it all together. She also shares the top dos and don’ts when it comes to making the most out of the events you attend. We share insights on what to do before, during, and after an event to recoup your investment. We also deep dive into the power of the follow up and how you’re leaving money on the table by not intentionally reconnecting with your network. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Apply to join our Business Mastery Group Coaching Program. Enrolment starts in September: http://bit.ly/2kBhMKE · Apply to join our TLE Accountability Circle: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: · Follow Founder Made on Instagram: http://bit.ly/2mntMAk · Find out all of the details for the next event: http://bit.ly/2L4p6xY · Visit the Founder Made website: http://bit.ly/2NmiRSU

If you haven’t incorporated automated sales funnels into your business yet, in this episode, marketing and positioning strategist, Meghan Maydel explains why you need to. She breaks what a sales funnel is, how to generate leads and the strategies you can implement to make sure you’re attracting your ideal client. We talk about the power of niching down and tapping into your zone of genius and why saying no to clients who want you to branch out is the best thing you could do for your business. Meghan also shares the one crucial things every sales funnel needs to get started, what to do to make sure you’re getting an ROI on your investment and the formula you need to know to figure out how much you can afford to spend on marketing. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Find out more about Meghan’s work: http://bit.ly/2NxQ1zV Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2spybFG · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Building a business isn’t just about acquiring customers and clients. According to Jeanne Bliss, organic growth really happens when you focus on nurturing the ones you already have. As a pioneer in the customer experience space, Jeanne Bliss knows what she’s talking about. With over 35 years in the industry, she spent the lion share of her career working as the conscience of Land’s End, reporting directly to the company’s CEO, at a time where the business was growing 80% year on year. Through her company, Customer Bliss and a string of books, she’s teaching companies how to earn the right to grow by improving customers’ lives. In this conversation, she shares her 5-step proven framework to build a customer-driven growth machine and shares examples of the start-ups leading the way. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Visit Jeanne’s website: http://bit.ly/2zj3MiY · Get your hands on Jeanne’s latest book, Would You Do That To Your Mother? : The Make Mom Proud Standard for How To Treat Your Customers: https://amzn.to/2MTvvZl Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2spybFG · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

What does it take to sustainable grow a bootstrapped business by 20% month on month? That’s exactly what we explore in this conversation with Piglet founder, Jessica Mason. The idea for the business came to Jessica after seeing the success of brands like Brooklinen and Parachute were experiencing, selling cotton linen bedding in the US. She was also interested in how the likes of Warby Parker and Casper were rapidly growing by taking over long neglected niche product categories. In this conservation, we explore the challenge of being mainstream enough to scale but niche enough to have a strong brand identity. She shares how Piglet has been able to acquire new customers and allow them to fund their growth, rather than seeking outside investment. We also explore the challenge to remain high-touch with your customers as you grow and the systems she’s put in place to increase the lifetime value of her customers high. If you need an injection of cash but aren’t interested or ready to take on outside funding, Jessica explains why debt isn’t a bad option and how PayPal’s working capital scheme has played a big role in their ability to grow. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Find out more about Piglet: http://bit.ly/2NxD5tJ Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2spybFG · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

In this special bonus episode of the podcast, I’m continuing my conversation with textile designer Susan Connor but in this episode, we’re deep diving on all things mindset. In this episode you’ll learn: - How I transitioned from being driven by results to being driven by instinct and intuition. - The moment that made me rethink how I approached my work - Strategies to find a healthy balance between ambition and creating a rich, fulfilling life - The importance of building your inner resources to enable your business to thrive - How self-coaching can help you deal with rejection, create boundaries and up-level your vibrational state. This and so much more! Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Apply to join our Business Mastery Group Coaching Program. Enrollment starts in September: http://bit.ly/2kBhMKE · Apply to join our TLE Accountability Circle: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

This episode is special and a little different. For the first time on The Lifestyle Edit Podcast, the tables have been turned and I’m being interviewed by textiles designer Susan Connor about my entrepreneurship journey. If you’re a regular listener of the podcast, you may have heard bits and pieces in past conversations about how this business started and how I got to where I am today but in part 1 of this two-part series, I share it all. We talk about the low point I hit after landing what was then my dream job at 22 years old and how that became the spark that inspired me to venture into entrepreneurship. We talk about the highs and lows, the triumphs and the setbacks and all of the breakthrough moments and lessons in between. There’s a lot here that I’ve never shared before so I hope you enjoy listening as much as I enjoyed recording this for you. Join the Community: • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: • Apply to join our Business Mastery Group Coaching Program. Enrolment starts in September: http://bit.ly/2kBhMKE • Apply to join our TLE Accountability Circle: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: • Listen to our conversation on the podcast with Susan Connor: http://bit.ly/2L1z0QW • Listen to our conversation with Ayla from Mindshift Ninja: http://bit.ly/2Lk3euB • Read Gay Hendrick’s book, The Big Leap: https://amzn.to/2rgSsfM

If anyone knows how to create a thriving business in a competitive space, it’s Juice Society founder, Danielle Sobel. In the crowded juicing arena, Juice Society has managed to make a real name for itself, and without private investment. Like most businesses, it all began out of personal need. After years suffering from eczema and chronic headaches, she started incorporating juices in her daily routine. It was the catalyst that transformed her diet and inspired her journey into holistic health and nutrition. Juice Society was born out of that. She could see that there was thriving wellness space in Austin, Texas but nothing quite like what she had in mind. In our conversation, she explains how she went from making the juices in her kitchen at home and hand delivering each one to now have retail sites across the US. We deep dive into how she’s been using brand partnerships to grow brand awareness and the reason they’re prioritising awareness over acquisition right now. One of the interesting things that came up in this conversation is the importance of building a strong team as you grow. Danielle shares the metrics she looks at to ascertain whether the business can take an additional headcount and the strategies she uses to keep her team inspired and motivated. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Find out more about Juice Society here: http://bit.ly/2KBLHSr Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2spybFG · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo