Summary: There is so much misinformation out there about entrepreneurship right now; from one size fits all formulas, glorification of the hustle and outdated ideas of what a successful business actually looks like. That’s why we’re so thrilled to have textile designer, Susan Connor on the podcast today. She is the perfect example of an entrepreneur who has steered away from convention and tapped into her intuition to create a profitable business on her own terms. In this episode, you will learn why Susan decided to follow her instinct and close her first business despite the success she was experiencing. We talk about why entering into an industry as outsider can often be your competitive advantage and the questions she asks herself before she creates anything. Susan also shares why historically she’s said ‘no’ to big opportunities when they’ve felt out of alignment and the strategies she’s used instead to grow her client base in a slower, but more fulfilling way. As Tony Robbins famously said, running a business is 80% mindset and 20% strategy so explore that. She talks candidly about the resistance that has popped up as she’s grown her business beyond her wildest expectations and the mental work she’s had to do to overcome that and truly step into her power. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Find out more about Susan’s work by visiting www.susanconnorny.com Check out our conversation with Elaine Pofeldt in episode 19 of the podcast The Desire Map by Danielle LaPorte: https://amzn.to/2HLoyeP The Big Leap by Gay Hendricks: https://amzn.to/2rgSsfM Playing Big by Tara Mohr: https://amzn.to/2w4sTo3
