Summary: We hear so much about growing revenue and acquiring customers but one of the real challenges facing small businesses is profitability. And that’s why we’re so excited to be talking to Denise Lee, founder of New York-based athleisure brand, Alala. Before starting the business, Denise worked with Chris Burch (Tory Burch’s ex-husband) as his VP of Business Development. It’s during her time there reviewing fund raising decks from small businesses seeking funding, that she realised just how big the gap often is between companies’ top line growth and their profitability. It’s part of the reason she’s chosen to take a longer-term approach to growth, opting to grow sustainably with healthy margins rather than simply racing to acquire customers. We break down the questions you need to ask yourself before accepting outside investment, the strategies you need to know to keep costs down and margins high, and the reason she’s invested in a few big hires as a way to grow faster. We also talk about how her role as CEO has evolved and how she’s finding white space to work ‘on’ her business and not ‘in’ it. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: Find out more about Alala by visiting www.alalastyle.com
