The Lifestyle Edit Podcast

Nobody knows how to scale a business through community quite like Michelle Cordeiro Grant. After spending years working at Victoria’s Secret, Michelle saw an opportunity to disrupt the market and create a brand for women by women. She knew that the $13 billion lingerie market was controlled by men and it showed in visuals and the ways lingerie brands spoke to women. She launched lingerie as an antidote to the push up bras and ‘fantasy’ looks designed to appeal to men, and founded the business with a commitment to champion women, but also take note of what they need to feel their best and in real time. We talk about why Lively is creating a movement, and not just a product, how they launched with 130,000 email subscribers and an ambassador before anyone knew what the business really was and the systems she’s put into place to help the business scale and fast. She shares why she refuses to have sales, her thought process with risk taking, and her unique approach to competition. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Sign up to join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo Lively: http://bit.ly/2G30dwa

Today on the show, we’re talking to The Guide To Growth founder Helena Murphy. She talks candidly about the lessons she learnt about cash flow in starting and closing her first business and the questions you need to ask yourself to distinguish whether your business is viable and investable or not. We talk about the metrics every business owner needs to understand and the strategies to implement to avoid a feast and famine cycle with your cash flow. Helena also breaks down each fund-raising stage, the best time of year to pitch for capital and the numbers investors will be looking at before presenting an offer. If finances is something you shy away from in your business, this is the one episode you MUST listen to. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources www.thelifestyleedit.com www.theguidetogrowth.com Join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo

In this episode, Mavenly & Co's Kate Gremillon shares what it was like working towards securing her dream job, only to get there and want to walk away from it all. She shares how that experience triggered a journey of introspection, asking herself some serious questions about how she wanted to feel and what she wanted her life to look like. Not only is her story incredibly inspiring, in this episode she gives actionable advice on what you need to do find your calling and cultivate an audience that allows you to do what you love for a living. We cover everything from how to receive feedback from your community and use that to fuel your bottom line all the way to top tips on selling, using free content as a way of securing new clients and tips on how to cultivate an investment mindset. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources www.thelifestyleedit.com https://mavenly.co Women, Work & Worth by Mavenly + Co Podcast Join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo

Today on the show, as part of our International Women’s Day series we’re talking to Broadly editor, Zing Tsjeng. We talk about her new book, Forgotten Women: The Leaders, about the position of women after the #metoo campaign, and why the representation for women in the history books is important. Zing shares why she transitioned from writing about fashion in magazines like Dazed & Confused to dedicating her career to writing about the issues affecting the lives of women and sheds light on how she balances stories that build traffic and stories on the issues the matter. Resources www.thelifestyleedit.com Forgotten Women: The Leaders: http://amzn.to/2H478VX Broadly.vice.com Ladies Who Lovebomb Podcast Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

To celebrate International Women’s Day, we’re releasing a series of episodes this week – conversations with women at the helm of businesses or initiatives that support and further the lives of women. Today, we’re talking to Anna Auerbach, co-CEO of Werk, the first job marketplace where women can apply to roles at companies like Buffer, HBO and Wayfair with flexibility as part of the job description. They believe that work just isn’t working. The structure of work is a relic of the past. People aren’t one size fits all, so our jobs shouldn’t be either. The business pre-negotiates flexibility for you so there’s no uncertainty, not awkward conversations. Flexibility is pre-built into the role from the beginning. Here, Anna shares some of the important lessons she’s learned about building a business from scratch, listening to advice but filtering unsolicited feedback and her experience navigating the fund-raising process. [Please note: this episode was recorded at the Werk offices so while the sound quality is not what you would usually hear on the show, the content is top notch.] Resources www.SayWerk.com www.thelifestyleedit.com Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

On today’s episode, we’re talking to Sam Vander Wielen a corporate attorney turned entrepreneur who helps women confidently create businesses they love with approachable, accessible legal templates and resources. Today we talk about Sam’s personal journey, moving from overworked and unfulfilled in former life as an attorney to what she’s doing now. She shares how she negotiated to work part-time on the same salary as she prepared to go full-time with her business. We talk about the business she started with and closed and what that experience taught her about the art of pivoting. Sam gives actionable steps you can implement to get your business off the ground and attract clients all while having time for friends, family and self-development. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Join thousands of likeminded female founders in The Lifestyle Edit newsletter community: http://bit.ly/2rVZVzo www.samvanderwielen.com Facebook Group: Fearless Femmepire Online Community for Fearless Entrepreneurs: https://www.facebook.com/groups/fearlessfemmepire/

Are you frustrated because you’re not gaining clients or customers no matter how much you work to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results? Last year you told us that you wanted an opportunity to dive deeper into the themes we explore through our conversations on TheLifestyleEdit.com and our podcast. That’s why we’re thrilled to announce that next month, we’re launching our first ever self-paced online course. It’s called PR & Partnerships That Convert and it’s available for discounted pre-sale price next week. We wanted to start with this course to show you that PR and marketing isn’t reserved for seasoned experts. It’s a great way for freelancers and founders of businesses of all sizes to increase the visibility and demand for your product or service. And it’s easier than you think. To bring this course to life, we’ve joined forces with Jess Sims, who is joining us on the show today. Sign up to the free workshop we're hosting on Monday by clicking here: http://bit.ly/2ojVRJk You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it. www.jessdoes.co.uk www.thelifestyleedit.com Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Today on the show I’m talking to author and life coach, The Happyologist, Susannah Halonen. One of the most common questions Susannah gets asked is, ‘Are you always happy”, to which she always responds, ‘No, I’m human.” While she’s now recognised for her research on happiness, she’s the first to tell you that it took years for her to get to the place she’s in personally. Before she embarked on this journey, she subscribed to the myths about happiness we’ve all bought into: That happiness means never experiencing negative emotions. And that to experience happiness, we constantly need to be succeeding at what we’re doing and reach every single one of our goals in record time. Of course, none of that is true. That’s why she’s made it her mission to change the way we think about happiness in order to start cultivating a definition on our terms. To celebrate the launch of her new book, Happiness Is Here: A 30 Day Guide To Joy And Fulfilment, Susannah and I talk about what it was like giving up her high flying job in marketing to go back to school and start building a coaching business from the ground up. We talk about how her relationships changed, as her definition of success did; we talk about the role habits play in living a good life and the steps we can all take to overcome our negativity biases. What I love so much about the book is that it prompts you to ask yourself some real questions; many of which we explore in this episode like the importance of knowing your ‘why’ and creating white space to listen to our intuition. Enjoy! Resources Happiness Is Here: A 30 Day Guide To Joy And Fulfilment by Susanna Halonen Screw Finding Your Passion: It’s Within You, Let’s Unlock It by Susanna Halonen The Happiness Project by Gretchen Rubin The Mind Your Business Podcast by James Wedmore Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

In this episode of the podcast, we’re joined by The Frugality founder, Alexandra Stedman. We talk about what it was like, starting her career at the height of the recession and the penalties many of us faced financially as a result. We also talk about her time working at Red magazine, what inspired her to start the blog on top of what was already a demanding day job and the moment she realised that something had to give, and she wasn’t prepared to give up her blog. Alex breaks down some of the strategies she credits for making the Frugality the success it is today from how she cultivates meaningful relationships, uses criticism for good and the approach to her content that’s seen her traffic grow year on year. She’s about to undergo another major life milestone in preparing to welcome her first baby in the world so we talk about how the changes in her personal life this year will impact the business and what the future looks like. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Today on the show, we’re talking to consultant, best-selling author and LinkedIn expert, Tracy Enos. She shares the techniques and strategies she uses on LinkedIn to get her clients businesses seen by their ideal clients and how content marketing can help you generate leads for your business on autopilot. Tracy’s journey to becoming an industry expert wasn’t linear. Her story is the perfect example of using personal tragedy and setbacks as an opportunity to grow. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Tracy Enos Tracy Enos LinkedIn page LinkedIn Publishing to Profits: A Simple 5-Step To Attract High Paying Clients, Media Attention & Speaking Engagements Six Simple Steps To Attract High-Paying Clients with LinkedIn

Today on the show, we're talking to Lizzie Evans, founder of much loved London-based lifestyle store, Smug. Lizzie was 23 years old when she started the store. She was freelancing in graphic design in Australia when she got the idea for the business, playing with her style and fine tuning what her visual identity is. Huge success came from her mix of carefully curated antique furniture, stationary pieces from brands like Rifle Paper Co, long before it became the big brand it is today, along with a slew of co-created exclusives with brands that publications and those in the know went crazy for. Instead of opening stores across the city, she launched the Smug website and focused on getting creative about what she could do with one flagship store. We talk about how the business has evolved and what it was like starting a business as a 23 year old with nothing more than optimism and a vision. She talks about some of the challenges she faced after the business’s initial growth spurt, what she’s learnt about delegating and some of the early hiring mistakes she made. We also talk about the power of community in business and why her podcast, How To Curate Your Life, was always about connection, and not about making money. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Smug How To Curate Your Life

In this episode we’re talking to Elaine Pofeldt, former senior editor at Fortune Small Business magazine. Elaine has dedicated her career to writing about entrepreneurship for publications such as Crain's New York Business, Fortune, Money, Inc., CNBC and many others. The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want and it’s the focus of her latest book, The Million-Dollar, One-Person Business. It offers a road map to creating a seven-figure, ultra-lean business by sharing the strategies of entrepreneurs who have approached and hit $1 million in revenue before adding employees. From their experiences, you’ll learn how to come up with the right business idea, how to develop concrete strategies you can use to turn your vision into reality, and how to scale your revenues and profits once they start rolling in. In the episode we break down those themes and discuss the barriers stopping women from securing venture capital, the considerations you need to make before outsourcing work and what to start with first and why it’s more possible now than ever before to make a profitable business that serves the life you want to lead. Resources The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want The 7 Habits Of Highly Effective People by Stephen R. Covey Scaling Up: How A Few Companies Make It…And Why The Rest Don’t by Verne Harnish The Mind Your Business Podcast by James Wedmore Upwork People By The Hour The One Page Strategic Plan by Verne Harnish Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

If there’s one word that characterises the feeling since the 2016 presidential election, particularly amongst women, it’s anxiety, and with that has come a long overdue cultural conversation about wellness and self-care. It sparked Alisha Ramos to take, Girls' Night In, which was then a self-funded side project, and turn it into a fully-fledged business. One that’s building a community among women who want to take care of themselves and each other while having a good time and cultivating meaningful relationships. To do so, she walked away from an impressive job in tech, after working her way up to become Vox Media’s product design director. Alisha talks candidly about the fact that, as an entrepreneur, you never quite know whether you’ve made the right decision in leaving the comfortability of a stable career but also the reassurance that comes with seeing her community grow week on week. We talk about how she’s diversifying her revenue streams, evolving from content to events, a membership program and now physical products and what that means for her team and the way she allocates her time. With so much growth in just one year of business, she also sheds light on trying to find a healthy middle ground between ambition and grace. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Girls’ Night In Scaling Up by Verne Harnish The E-Myth by Michael Gerber Shine Theory: Why Powerful Women Make The Greatest Friends by Ann Friedman

Today on the show I’m talking to my friend, Alison Engstrom, founder of Brooklyn-based, print magazine, Rose & Ivy. From the very first discovery of her mother’s copies of Vogue, she was entranced by print and moved to New York from Charleston, South Carolina with the hopes of securing a role in the beauty department of one of the women’s magazines. But this all happened against the backdrop of the recession. Nobody was hiring and it was the start of teams shrinking and the closure of many of the beloved magazines we’ve all grown up with. It’s what promoted her transition into marketing before ultimately closing that door and going full circle in creating a print magazine of her own. Alison and I talk about what it was like being laid off, not once, twice but three times from marketing roles and how, looking back, it seems like the universe had always been trying to point her in a different direction. She talks candidly about being diagnosed with multiple sclerosis, a month before her wedding day, and how her diagnosis gave her the confidence to follow her bliss and pursue her dream. We also talk about how she started the magazine with no industry contacts and is now working with leading designers and rising talent on covers, only two and a half years in. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources mentioned in this episode: Jim Carey 2014 MUM Speech Rose & Ivy website Grit by Angela Duckworth Oprah Super Soul Sunday The Alchemist by Paulo Coelho The Outliers by Malcolm Gladwell The Lifestyle Edit Podcast Ep. 10: Making Love and Business Work with Michael Powell Daring Greatly by Brené Brown The Motivation Manifesto by Brendon Burchard

A lot of the decisions we make are incremental but every so often, life hands us the opportunity to do something big. Something scary, something outside our comfort zone that has the potential to change our lives and the lives of others and maybe even shake the status quo. The thing with moments like this is that they always require a great leap of faith. There’s no way of knowing whether you’ll succeed before you actually do it. But for Roberta Benteler, the gamble paid off. The street style-favourite walked away from her career in finance to set up what she felt was missing in the online luxury fashion space. At 27 years old she launched Avenue32, selling heavyweights in the industry and leading brands on her vision. In today’s episode we reflect back on 5 years of Avenue32 as she preps the company for outside investment for the first time. We talk about the people she put into place to turn the business from an idea into a reality; the strategies she’s used to stand out in the ever growing online space and why now she’s moving away from the day to day operations side and focusing on the big picture. www.avenue32.com Instagram: @avenue32 Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh