The Story of a Brand

In this episode, Nicole discusses Why gratitude is so important to her, The Oprah Story, How a disastrous tradeshow turned into a smashing success, Why you have to put yourself out there, The MyTagAlong design process, Why its important to validate new product ideas with customers, Why people are spending money on experiences, The MyTagAlong Moat, What is the Because I am a Girl initiative, Why imposter syndrome drives her, Why a No today does not mean a No tomorrow, and so much more.

In Part 1, Nicole discusses How she pivoted from disposal underwear to MyTagAlongs, Working 9 to 5 to make the dream work, Divorced, no money, bills, mortgage and more, What you can do when you have no choice, How to take action, How to act, even when you have doubt, What three things would give value to her customers, Advice for people going through hard times, Why huge goals seem unattainable but little ones do, How she defines success, and Why she is grateful for the bad times, and so much more.

In Part 2 of this special entrepreneurial feature, Katie discusses The realities of being a startup founder, The trap of listening instead of doing, Why you should lead with your gut and follow your why, Choosing the right team, How not to let imposter syndrome stop you, Why your brand should be bigger than the founder, What is the keep the lights on the list, The Aila differentiator, Advice for millennials thinking about entrepreneurship, Why you must find the people that fuel your fire and much more. 

In Part 1, Katie discusses Her Brand Aila, What is it like to build a brand while working 9 to 5, Why she focused on workout supplements, Why workout supplements were designed for men, Why she wanted to include natural food based ingredients in her supplements, Why it is important for her brand to lead with honesty and transparency, Why she hates the holy than thou attitude in the supplement industry, Bootstrapping your brand, How she's getting the product into as many hands as possible and much more. 

In Part 2, Kish discusses How to manage a product crisis, How to take take a loss and survive, How to use your life experience to design products, Why Kish and his wife moved to Bali, Why Bali is transformative, How Nomad Lane is educating the Traveler, Kish's lessons for entrepreneurs, Why you must have likeminded people around you, Why you should start preparing of entrepreneurship when you have a job, The Brand Moat of Nomad Lane, Why they choose to grow consciously and sustainably.

In Part 1, Kish discusses Why you should bet on yourself, How they use a Blueprint method to run their business, Why you need to define boundaries when working with your wife and or co founder, How they came up with their idea, Why they started with small accessories, How a customer's feedback led them to create their first product, How they crowdfunded their 1st product and raised $2.1 million, How they pivoted into a travel bag brand, How crowdfunding and product issues nearly ended their business.

In Part 2, Sully discusses How an Email Agency grew from BombTech, Why EcomGrowers is an agency by Brand owners, for Brand owners, Why founders should document what they do, Why Brand emails should come from the Founder, Why you should never use the no-reply email, Why you should use email to create a dialog, Why plain text works better than overly designed emails, Why you should have one call to action per email, and Why your email list is an asset that you own vs. social media.

In Part 1, Sully discusses Why he decided to build his own clubs, How he got the University to help him design his first club, Why he documented everything and how that helped him build the brand, What makes BombTech Clubs so different, Why he doesn't make assumptions about his customers, The Elements of Sully's success, Why timing plays a part, Why getting fired was the best things that happened to him, and How he made more money when he worked less and so much more.

In Part 1, Derin discusses Why having previous experience building brands had made it easier to raise funds, Why their goal is to have a sustainable supply chain as well, Why reducing their carbon footprint as a brand is critical,  Why consumers are demanding sustainability, Why they seek the conscious consumers and who are they, The challenges to being a disruptive startup, Why it's good to find a co-Founder with complementary skills, Why it's good to have a someone to share the ups and downs with.

In Part 1 of this episode, Derin discusses Why the focus on toilet paper, Why Bamboo instead of Trees, Why they chose the toilet paper market, Why they wanted to build a brand that had an impact on people's lives, How to produce a product that does good? How Reel is helping with access to clean water and toilets in 3rd world countries, Why Bamboo is more sustainable, Why they welcome more competition in the space, and Why there is room for innovation in this market and so much more.

In Part 2, Grace and Monica discuss Why the old way of buying Bridesmaid dresses was out of line with how millennials shop, Why the simple act of adding pockets was brilliant, Why competitors are now dropping prices, How Bridesmaids go into debt, The dilemma of destination weddings, Why Birdy Grey gives the gift of time, Why their employee culture is about thriving, Why the core of the business is about Friendship, Why they launched the curvy collection, and Why you have to be inclusive in 2020. 

In Part 1, Grace and Monica discuss The story of how they got the idea, What was the best advice they received from an investor on how to build their business, What's their advice for people who dream of being an Entrepreneur, Why you need to get off the sidelines, What's the one thing you need to be an entrepreneur, Why failure is not an option, What's the one rule they have about life outside of work? Why the Customer Feedback Loop is so critical to them, and so much more.

In Part 2 of this entrepreneur feature, Meredith discusses What is Green Washing, Why consumers are demanding transparency in CBD/Hemp market, Why you need 3rd certification, Why taste is an important selection criterion, Why it was lucky that they waited to start in Ohio,  Why CBD helps people who suffer from inflammation, What are topicals, What are the best ways to consume CBD, What does transdermal mean, and much more. 

In Part 1 of this entrepreneur feature, Meredith discusses How tragedy and Post Partem depression got them into CBD,  Why the recent Federal Farm law is a big deal, The consequences of not talking about depression, Why CBD is better than Big Pharma, What is CBD and Cannabinoids, What are Full Spectrum products, and much more. 

In Part 1 of this episode, Miki discusses Why you should be intentional about life, Why you should find people with the same vibe, Why if you need more time, give up the mindless shit, Why you should eliminate the word failure and use revelation, Why its okay to be an intense person, Why you should embrace constant iteration, Why we need to address the global sanitation problem, and Why you should give a modern Bidet a try.