The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
Anthony Mendelson realized that there was a whole segment of people who wanted to disconnect from their phones and other digital distractions. That's when the idea of Mighty Audio came about. Mighty Audio's mission was to give people the time to focus on the things they love, not the things that distract from that. So he raised money, built a team, started a partnership with Spotify. However, the story is not over, you can hear the rest here on this podcast.
Rosie had doubts. At certain times she didn’t think she could do it. But she continued to move forward, along with her Co-CEO & Founder Josh Resnick, and eventually, things started happening. “I realized that I was more powerful than I thought I was” she would later say. The challenges in entrepreneurship actually reveal who you are. It reveals your weakness and strengths. But it is in those moments that you can discover your power and reclaim it.
I think the story of Sugarfina is really a love story. Not just between Rosie O’Neill and Josh Resnick, Co-CEOs and Co-Founders, but between Sugarfina and it’s customers. It started with two people who either by fate or coincidence went on a date and watched the original Willy Wonka and the Chocolate Factory. And the rest, as they say, is history. However, that would be premature, the story continues. Listen to Part 1 of 2 here and visit our site for show notes: www.commercefocused.com/episode-009-sugar
In this episode, Jenny shares how her startup is disrupting the Maternity Apparel market; how being raised by immigrants parents has been a motivator; how gratefulness plays a part in her life philosophy, her advice to fellow entrepreneurs; and how starting a company out of grad school has been an opportunity to practice fearlessness.
For Brian Speckart, Director of Global E-commerce & Marketing for Ergobaby, keeping the Ergobaby message close to its core is a challenge. However, for Brian, the challenge is more fun than work. In this episode, Brian shares a look inside the Ergobaby brand and discusses everything from the Ergobaby's origin story to how it maintains its brand message to it's digital marketing strategy to influencers and finally the "Dangers of Crotch Danglers", which is something every expectant parent must know.
Since they were kids, both Steve O'Dell and Robbie Page, knew they were put on this earth for a reason. Today, they are on a mission to teach the world about the effects of positive energy in business and in your personal life, one cup at a time. In this episode, Steve and Robbie, share an intimate look at their idea of success, entrepreneurship, the science of Macha Tea, the philosophy of Kaizen, and the purpose-driven brand they are building: Tenzo Tea.
Eyal Brikman was originally going to start a social startup, but one fateful conversation and 9 years later, he is helping to lead Kobelli, a company on a mission to bring honesty, transparency, and Blockchain technology to an industry slow to adapt to new technology.
The Co-founders of Diff Eyewear knew early on that they wanted charity to play a big part in their business, what they didn't realize is that they would end up impacting & empowering communities halfway across the world.
Bert Song, Head of E-commerce for Pair of Thieves describes it as creating "little moments of connection". From their logo design to their customer support to their promotional emails to their products, personalizing and, more importantly, humanizing every interaction with the customer is part of the DNA at Pair of Thieves.
Serial entrepreneur Alex Gobel and his team saw a gap in the Luggage Industry for affordable luggage. But instead of focusing strictly on the product, they wanted to empower people to go travel by making it fun & exciting. So he did something different, he made the customer the Hero of the story, not the luggage.
Shed Defender went from 1 order a week to hundreds of orders a day. But the story didn't start there. For years, Tyson Walters had been trying to perfect an idea he had to help dog owners with shedding so they could sweep less and cuddle more with the dogs they love. In this episode, Tyson and his sister-in-law Casey Walters share invaluable lessons for entrepreneurs, new companies, startups, and e-commerce brands. I'm so excited to share it with you.