The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
The Hair Shop, Inc - Giving Yourself Extra Confidence
In Part 2 of this two-part episode listen to Ramon Vela interview Melissa Palmer, CEO & Co-Founder of OSEA Malibu, as she shares with us the story of building a brand. Including everything from working with influencers, targeting micro-communities on social media, partnerships, Advice of "Clean Beauty" brands, Advice for entrepreneurs, morning routine, being "Product first vs. Brand first", growing up in an entrepreneurial family, customizing the consumer experience with a quiz and live chat and more.
It seems like Melissa Palmer, CEO & Co-Founder of Osea Malibu, was born to be in the Wellness and Skincare market. It all started with her Great grandmother, who strongly believed that the ocean was the source of life. This family legend took hold of Melissa's mother who went on to start experimenting with skincare ingredients. She wondered "If she created a company that used ingredients that were safe and effective and natural. Would people notice the difference?" OSEA Malibu was born.
In Part 2 of this two-part episode listen to Ramon Vela interview Grace Eleyae, CEO & Founder of Grace Elayae, as she shares with us the story of building a brand. Including The wonders of Satin, What a partnership looks like, Product marketing strategies, Grace's Kids line, The Challenges and growing pains of manufacturing, How Grace deals with stress, Advice for people considering Entrepreneurship, and lastly, What Grace would do differently.
Before Grace, there were products out in the market that had been used for years to help women with tight curl patterns, which according to many statistics accounts for anywhere from 30-50% of women globally, but fortunately, there was nothing like the "Slap". As she describes, for women with tight curl patters, there was nothing that combined the style & fashion of a nice cap & the function of modern hair protection. She goes on to say, "if the beanie and the bonnet had a baby it would be the Slap.
In Part 2 of this two-part episode, we continue the story of Hamish Khayat, CEO & Co-Founder and Brittany Stewart, COO & Co-founder of Burst Oral Care as they share with us their obsession with Oral Care, their community, creating the greatest product for the ages, and living your Burst life!
If you're a growing brand, there's nothing like having a loyal, fanatical, and growing community. Having a community can help you build brand awareness, help you with product innovation, and help you find out what consumers really want. But building a community isn't easy. Listen to Hamish and Brittany as they give us the inside story of building a brand. They share how the brand started, their reasons for success, how they employ an old school business philosophy to building their community
In this episode, Ashley Merrill, CEO & Founder of Lunya, gives us an intimate look inside her brand as well as a take on employees, entrepreneurship, life, children & family, and treating the customer like real people and not a target market. Here's what you'll hear: *Making women's lives better through product, experience, & an example (14:45) * Advice for Young Entrepreneurs (26:28) * Success is building the life that you dream of (30:08) * And more...
For Ashley Merrill, CEO & Founder of Lunya, the intention was never to start another fashion company. But there was a business idea that kept gnawing at her. She didn't know anything about how to make clothes or production but she had a big vision. She wanted to create sleepwear that both looked great but was functional. She wanted to reach consumers who really cared about Wellness because as she saw it, Wellness is like the food pyramid with sleep as the foundation.
In Part 2 of our interview with Omar Sayyed, CEO of Ties.com, we discuss Why team building is so important, why doing business face-to-face really matters, why scaling is one of the biggest challenges he's faced, why it helps to have a network outside the business to share with, Why he's chosen to build his own back-end software vs. going with Shopify, and Why it helps to have customers who evangelize your brand and so much more.
In today's episode, Omar Sayyed, gives us a mini MBA education on entrepreneurship covering areas such as lesson's on doing an exit, why most entrepreneurs make terrible CEO's, why entrepreneurship is a narcissistic endeavor, why most entrepreneurs don't do it for the money, the cost of taking on debt and taking orders from your new overlord, and why everyone wants to be the next Gary Vaynerchuk.
In this episode, June Pai, General Manager of Asia PAC for Manduka, one of the most well known, and some would say, the brand that started it all for Yoga and apparel products, breaks down Manduka's international e-commerce strategy and the Asia Pacific markets.
It all started with the belief that products could improve your yoga practice and that yoga, in turn, will help you become the best version of yourself. For June Pai, General Manager of Asia PAC for Manduka, yoga and that mission is what led her to work at Manduka some 10 years ago. According to June, yoga is not about being the most Zen person in the class, it's really an opportunity to make time for yourself: body, mind, and heart.
For Stacey Goldstein, CEO & Founder of Lola Getts, the opportunity in the Plus Size market is more than just having a brand with a product, it's a MOVEMENT. The team at Lola Getts truly believe that this consumer (they refer to this consumer as "Her") deserves products that work for her body. The goal is to get people to recognize, respect, and not stereotype who she is. And to that end, Lola Getts is creating a brand that this consumer can call their own.
According to stats, near 67% of women in American are a size 14 or higher. However, even with this percentage of the population, this consumer is more or less "forgotten". The truth is that for many retailers "plus-size" isn't a sexy category to carry so they either don't carry or promote it. For Stacey Goldstein, CEO & Founder of Lola Getts, this is both an opportunity and a grave disservice to correct.