Birdy Grey - Friendship is the Core of the Brand




The Story of a Brand show

Summary: In Part 2, Grace and Monica discuss Why the old way of buying Bridesmaid dresses was out of line with how millennials shop, Why the simple act of adding pockets was brilliant, Why competitors are now dropping prices, How Bridesmaids go into debt, The dilemma of destination weddings, Why Birdy Grey gives the gift of time, Why their employee culture is about thriving, Why the core of the business is about Friendship, Why they launched the curvy collection, and Why you have to be inclusive in 2020.