The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
In Part 2 of our interview with Roberto Milk, CEO of NOVICA he shares everything from the extremely weird and strange way NOVICA got started, what steps you need to take if you are a college student or entrepreneur and you want to build a social impact brand or you just want to make an impact & help others, how revolutionary ideas come from traveling, why Indigenous arts are dying, how his kids helped find some unique artist, and how you can be fulfilled, passionate, happy, and grateful (like Roberto).
In this episode, you'll hear Roberto Milk of NOVICA, share with us the challenges they faced building NOVICA in different countries; the difficulties in finding the artist in remote locations; why so much of branding is fake and that branding should be more about Authenticity; why traveling and social impact is in his blood; and why from the beginning NOVICA wanted to think and do something big, like start a revolution in hand made goods and send nearly $100 Million to Artist/Artisans around the world.
Guidance - Enabling Brands to Grow
In this brief special episode, Josh shares the story of building an e-commerce brand. Including everything from how to increase average order value, how UpSellit helps you build out your strategy, why you should determine your baseline results and then determine how you can improve upon that baseline and why UpSellit's performance model is so beneficial to retail brands.
In this brief special episode, Bayou and Daniel share the story of building content for a brand. Including everything from Branding, the art of differentiation, How do you create perception, what questions you need to ask yourself, why consumers want to connect, advice such as "do a behind the scenes mini-documentary while doing your photo shoot" and finally why it's important to "unite around stories that matter".
In this brief special episode, Jennifer Yen shares with us the story of building a brand. Including everything from what inspired her to start the business, what problems her products and brands solve, 3 pieces of advice she would give to Entrepreneurs starting a brand, and how she overcame emotional and financial struggles as an entrepreneur.
The Hair Shop, Inc - Giving Yourself Extra Confidence
In Part 2 of this two-part episode listen to Ramon Vela interview Melissa Palmer, CEO & Co-Founder of OSEA Malibu, as she shares with us the story of building a brand. Including everything from working with influencers, targeting micro-communities on social media, partnerships, Advice of "Clean Beauty" brands, Advice for entrepreneurs, morning routine, being "Product first vs. Brand first", growing up in an entrepreneurial family, customizing the consumer experience with a quiz and live chat and more.
It seems like Melissa Palmer, CEO & Co-Founder of Osea Malibu, was born to be in the Wellness and Skincare market. It all started with her Great grandmother, who strongly believed that the ocean was the source of life. This family legend took hold of Melissa's mother who went on to start experimenting with skincare ingredients. She wondered "If she created a company that used ingredients that were safe and effective and natural. Would people notice the difference?" OSEA Malibu was born.
In Part 2 of this two-part episode listen to Ramon Vela interview Grace Eleyae, CEO & Founder of Grace Elayae, as she shares with us the story of building a brand. Including The wonders of Satin, What a partnership looks like, Product marketing strategies, Grace's Kids line, The Challenges and growing pains of manufacturing, How Grace deals with stress, Advice for people considering Entrepreneurship, and lastly, What Grace would do differently.
Before Grace, there were products out in the market that had been used for years to help women with tight curl patterns, which according to many statistics accounts for anywhere from 30-50% of women globally, but fortunately, there was nothing like the "Slap". As she describes, for women with tight curl patters, there was nothing that combined the style & fashion of a nice cap & the function of modern hair protection. She goes on to say, "if the beanie and the bonnet had a baby it would be the Slap.
In Part 2 of this two-part episode, we continue the story of Hamish Khayat, CEO & Co-Founder and Brittany Stewart, COO & Co-founder of Burst Oral Care as they share with us their obsession with Oral Care, their community, creating the greatest product for the ages, and living your Burst life!
If you're a growing brand, there's nothing like having a loyal, fanatical, and growing community. Having a community can help you build brand awareness, help you with product innovation, and help you find out what consumers really want. But building a community isn't easy. Listen to Hamish and Brittany as they give us the inside story of building a brand. They share how the brand started, their reasons for success, how they employ an old school business philosophy to building their community
In this episode, Ashley Merrill, CEO & Founder of Lunya, gives us an intimate look inside her brand as well as a take on employees, entrepreneurship, life, children & family, and treating the customer like real people and not a target market. Here's what you'll hear: *Making women's lives better through product, experience, & an example (14:45) * Advice for Young Entrepreneurs (26:28) * Success is building the life that you dream of (30:08) * And more...
For Ashley Merrill, CEO & Founder of Lunya, the intention was never to start another fashion company. But there was a business idea that kept gnawing at her. She didn't know anything about how to make clothes or production but she had a big vision. She wanted to create sleepwear that both looked great but was functional. She wanted to reach consumers who really cared about Wellness because as she saw it, Wellness is like the food pyramid with sleep as the foundation.