The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
Taylor shares more of the the good, the bad, and the lessons learned in building a DTC brand in Part 2, including Why he hates working with Agencies, How he helps other DTC brand owners, What steps you can take if you don't have money to hire an agency but still need help, Advice for entrepreneurs just starting out, What to do to protect yourself from recessions, How the "grow slow, grow profitable" strategy always works, How DTC brands get themselves in trouble financially, and much more.
Feat - How to Win as a Direct-to-Consumer Brand
In this brief special episode, we interview Rosemarie Baumler, Director of Social Media for apparel brand, Army Pink. In this interview, you'll learn about Army Pink'smission, how they are building support for their cause, why empowering women and young girls is critical for them, and why the future looks bright for this youthful brand. Army Pink donates 100% of the proceeds from the Peacekeeper t-shirt to Peace Over Violence, providing safe transportation for a survivor to escape a violent relationship
Ramon Vela and Emmanuel discuss 1) Why trust & transparency are so important, 2) Why it's important for Yuni to make clean beauty products that are affordable and accessible for people who really need it, 3) How to make clean beauty products that are affordable and can be used for daily use, 4) Why they use only "stock packaging", 5) What are the 3 Key Factors for choosing a new channel or avenue for your clean beauty products, 6) And what are the Yuni beauty products that stand out.
In part 1 of this episode, Emmanuel discusses: 1) Why it was important to make wellness attainable for all, 2) How they took a chance by investing in the formula vs. marketing, 3) Why it was important to create products for people like him and his wife; people who practice Yoga, wellness, meditation, mindfulness, health, and love the outdoors, 4) Why it was important to find influencers who were authentic, 5) Why it's important for people to be aligned with a brand's values and principles.
In part 2 of this episode, Alex discusses: 1) Why customers will help tell you who you are and why you exist beyond just the product, 2) Why it's important to keep a personal touch with your customers and why customers are hungry for connection, 3) Why and how the Amazon Bubble is going to burst, 4) Why taking a long term view of your customer is important, 5) Critical tips for people just starting a brand and for people who have a $500,000 a year brand and who want to scale the business.
In part 1 of this episode, Alex Brown discuss: 1) How he started The Beard Club, 2) Why Drop Ship businesses are not feasible long-term and why the next correction will clean them out, 3) How to start a DTC brand, 4) How you can build a brand that serves people and not just sells products, 5) How to create a story that resonates with people, 6) Why companies with a social aspect outperform those that don't (long run), 7) What are the stumbling blocks of building your brand.
Ben Jabbawy discusses: Why doing things different saved his company; Why you shouldn't listen to investors; The Success Equation: Easy to Try, Easy to Buy; Why as an entrepreneur you should give more than receive; Breaking down the "Build Relationships and Drive More Sales Concept; Why & How Privy is going to be the entry point for all your customer data; The vision for Privy's future; Advice for Entrepreneurs such as "Build an audience from day one"; and Advice for College students and so much more.
In Part 1 of this feature, Ben Jabbawy shares what happened at that pivotal moment when it looked like all was lost, He shares how he got started, Why transparency is important to him, What he did differently that really propelled his company, What is the secret formula to getting into the Inc. 5000, What advice he would give to others, and so much more.
RonJini Joshua discusses: Being on honest with yourself about who is your target market, Why you can have slightly different stories for each audience, How to create a media plan, Working with Journalist and bloggers, Making sure to have target goals, Provide customers with experience, Start planning for next year NOW, What is your share of voice and how to grow it, Building your own personal brand, Wy Taking a stand vs. middle of the road can lead to success and much much more.
Ramon & Ronjini Joshua discuss: How should brands communicate to their audiences, Creating your overall brand voice, Can you control the customers perception of the brand, Is there a wrong time to us Public Relations, PR mistakes that brands make, Why you need a Crisis plan, Consider your community's feedback and sensibilities, why building community is the Holy Grail for brands, Mistakes that brands make when crowdfunding, Why you should build community before you crowdfund, and much much more.
In Part 2, Ramon Vela and Chris discuss the moments in an entrepreneur's life that can change the direction of the future, how to maintain sanity while building your business, a recipe you can use to build a successful brand, how to brands lose direction in their values, how brands build love with how they communicate, challenger brands that are doing it right such as Third Love, and how to make your "Why" the core of brand message and company direction.
Chris shares What is the Super Power of Brands and how should they use that power, How customer loyalty can transcend reason, Why community is the secret sauce, Why a brand is either be a Pimp or a Patron (and why being a pimp is no good), Venmo vs. Neo-Nazis case study, Why Brands are the New Elected Officials where customers vote every day at the cash register and lastly, he shares a classic "Entrepreneur-near-disaster" story that any entrepreneur will relate to and understand.
Ramon Vela and Gigi discuss: why consumers deserve trust, why Kopari wants to be where the customer is, her 360 degree approach to her brand marketing, Her vision, Kopari Popups - when & where, Why you should always stick to your brand pillars, why there is room for both premium brands and Amazon, what questions you should always ask the consumer, why selling products through retailers is a good idea, Kopari partnerships, what are her best selling products & why, and what keeps her up at night.
When Gigi Goldman, Co-Founder of Kopari Beauty, started the business with her co-founders, they planted a flag. They decided that the core of the business was going to be about two things: planting their flag on using coconuts as their essential ingredient and two, making products that were clean or "clean beauty". However, what really made them successful was that Kopari is not just about products, it's so much more.