The Story of a Brand

In part 2 Ramzey, Jacob, and Nick discuss How to increase online revenue 335%, Advice for new and established brands, Why you should be obsessed with identifying and knowing who your customer is, Why you shouldn't listen to platform (FB, Pinterest, Snapchat) reps? Why a new brand doesn't need 1000's to succeed in digital advertising, Why you shouldn't depend on one platform (FB, Pinterest, Snapchat), Why Pinterest is underutilized, Why Snapchat is the one to watch in the future, and so much more. 

In part 1 of this insightful episode, Ramzey, Jacob, and Nick share How their business/brand owner mindset helps them help other brands, How data influences your ad strategy, Why growth at all cost is dangerous and risky, The difference between the Midwest vs. Westcoast growth perspective, Why you should run ads with a business owner mentality, Why you shouldn't spend money without seeing results, Why you should run from agencies that promise crazy growth, and so much more. 

In Part 2, Rory and John discuss The mobile challenge that led to building Shoppex, How True Vintage played guinea pig for the new app, What kind of customers do best with Shoppex, What types of e-commerce business models should be using mobile apps and which ones shouldn't, What's the brand moat around True Vintage and Shoppex, and so much more.

In Part 1, Rory and John discuss How Rory started True Vintage in College and how students loans helped, Why Instagram was key to success in the early days (and today), How being early selling vintage clothing online was so crucial, Why not liking "being told" what to do is key to entrepreneurship, Why problem-solving is a key trait for entrepreneurs, What advice he would give to people in college or who just graduated, What Rory would do differently if he had to do it all over again, and so much more.

In Part 2, Tim discusses What the symbolism of the "Italian Marble" in their watches means, Why customers want to feel part of your Brand's story, How customers can tell if you are genuine or not, What living your legacy means to Tim, How Vincero puts the customer at the heart of their decision making, How they employ the "Updated Modern Classics with Edge" concept to their design, Why you should build brand awareness through storytelling, and Advice for people in their 20's and so much more. 

In Part 1, Tim discusses Why not having the infrastructure for growth was a mistake, Why you should choose co-founders who compliment your strengths and who you enjoy, Why part of business is having a plan A, B, C (regarding China Tariffs), Why "once they click, you must exceed expectations", Why they design products with feedback from their loyalty program, What the "person to person" concept is and why it's so important to Vincero, What the DTC concept really means to brands, and so much more. 

In part 2, Iva & Timothy share Why you should let the product do the talking, Why their Dirty Hands Club is Key to building an emotion connection with customers, Why the community, curation, and experience concept is so important, Why Brands are really an extension of human beings, Why Richer Poorer resonates with their customers through their values, How "Brands grown in the Lab" can't compete in the long run, and What the future holds for Richer Poorer, and so much more. 

In part 1 of this incredible episode, Iva & Timothy share their journey including How the casual dress trend first started with dotcom boom, Why they originally wanted to slow roll the launch of their brand, How they self-funded the company, Why you must really understand your unit economics, How building the brand using wholesale margins, helped them when selling digitally, What role the musical group, The Black Keys played in their success, Why having a co-founder is a lot like marriage, and much more. 

In Part 2, Kristen Breaks down each of the major subscription categories: Replenishment, Access, Curation; She breaks down the customer psychology for each category, and then she Breaks down the specific tactics to combat each challenge. 

In Part 1 of this feature, Kristen discusses Why Customer Experience is everything, What is Denning and why you should care, How Churn Buster works, When should a brand use Churn Buster, How to get Churn Buster for free, What are the different types of declines, How brands can recover 60% of revenue, The difference between basic denning and Churn Buster, What are the 3 different categories of Subscription and how to use psychology to retain more customers and so much more.

In Part 2 of this interactive discussion, Steve shares Why MVMT was a good reference point for them, Why you should think big, Why their biggest asset is their singular focus on T-shirts, Why today's workplace has evolved, How they are defining their own category, Why men buying more fashion is a growing trend, What their MOAT is, Why they win you over with just the packaging, What the customer experiences when they visit Cuts Clothing, and Advice for young entrepreneurs, and much, much more. 

In Part 1 of this feature, Steve shares How he starting the brand knowing nothing about apparel, How he tested his product in the early days, How he used his network to find his first 1000 customers, How the brand almost crashed and burned several times, What Attitude you need to develop if you're an entrepreneur, Why it's critical for your marketing to create a story, Why he likes to hire people with high Motors, Why when advertising - Talk to people the way you talk to your friends, and much, much more.

In part 2, Gorjana & Jason share their journey including Their Customer Service Strategy, Why it's important to stick with what you're great at, Why Amazon and other large brands envy premium brands, Why their Moat = Authenticity, Why Product is King & Content is Queen, Why you shouldn't fall for the buzz words, How they work together as a married couple, Why they play with all the chips on the table, and Why you shouldn't compartmentalize your life, make your life one.  

In part 1 of this incredible episode, Gorjana & Jason share their journey including What connects people to their brand, Why Retail allows you to connect with customers in ways DTC can't, Why you should look for the little wins, How ignorance & intuition play a part in your planning, Why Retail is now survival of the fittest, Advice for Brands wanting to get into retail, Why your goal should be profitability not necessarily raising money, and so much more. 

In Part 2 of this episode, Alex discusses Why defining customer personas has helped them with messaging, Why leaning what works requires some failure, Why Refersioh has a team to help you strategize, When is the right time for an affiliate or influencer program, Why the brands that see success have a formalized influencer program, What's the difference between Affiliate and Influencer, Why onboarding shouldn't take weeks (or days), and How customer experience the platform, and so much more.