The Story of a Brand

In part 1, RJ discusses How he pitched a VC over coffee and got funded, His process for making big decisions, Why he was convinced that AI could predict how your Ad creative was going to win or lose, What data Pattern89 uses to make its predictions, Advice for startup entrepreneurs, Why COVID-19 has increased usage of Pattern89's platform,  How AI can detect patterns and outliers that Human's can't spot yet, Why instead of testing your Paid Ads, Pattern89 can simulate it instead. 

In part 2, Bret discusses How they were at the doorsteps of failure and survived, Why you must believe in the future that you're creating, How most entrepreneurs pivot 2-3, Why you should start a brand that helps, Why being of service and being a DTC brand saved his company, Why you should talk to your customers daily, What is the best way to build a MOAT around your brand, Finding product-market fit, What's Ramen Profitability, Why you must iterate, improve, tweak, and repeat

In part 1, Bret discusses Building a footwear brand for people with foot pain and for those who want to avoid it,  How what you wear could affect your performance, Why for him being an entrepreneur means being authentic, How he went from zero experience in making shoes to having a patent, How to network, What happened when he entered a biz plan competition, Why KURU tech works, Why he had to work side hustles even after raising funds, and so much more. 

In part 2, Jim discusses What makes Hyperice different, Why they use Aerospace concepts in their Engineering, What questions they ask themselves when designing products, How they marry sophisticated technology with simplicity, Why the recent acquisition was like two great industry giants joining forces, Why he wants Hyperice to be remembered as an innovator, Why they don't sell products but a movement, How they dealt with Tariffs, How they dealt with COVID-19, How they build the Hyperice culture.

In part 1, Jim discusses His entrepreneurial journey, Why he thinks you can train less and still optimize performance, Success tips for college graduates, His Networking Guidelines, Why Networking is part of his DNA, How Kobe's feedback helped improve the original product, How he took the story to markets outside of sports, Why early on athletes used the product authentically, How they raised funds on Kickstarter, and How Anthony Katz, founder, used to sell products out of his car, and so much more. 

In Part 2 of this feature, Andrew and Ryan discuss The Story behind the Wood, Why Leather Straps was a big mistake (and could've been bigger), Why many watch companies race to the bottom on pricing, Advice for young entrepreneurs, How to price watches, The Original Grain Moat, Educating customers on why wood means luxury, Ask yourself what story do you want to tell, Why they use reclaimed upcycle wood, The Watch design process, Why passion is the key in whatever you do and more.

In part 1 of this feature, Andrew and Ryan discuss The Original Grain origin story, How they incorporated wood in their design, How they created the natural material story, What's the X factor in succeeding in crowdfunding, The musical connection between Original Grain and They Story of a Brand, Learning from Doing versus going to College, How the military prepped Andrew for Entrepreneurship, Why Peer Groups are critical for support and so much more. 

In Part 2 of this episode, Alex discusses When she knew they had a real business, The Nom Nom evolution, Why the benefits of fresh food are proven through science, Why they launched probiotics and supplements for pets, Why food is the core of nutrition and wellness for pets, Why they provide personalized portions and supplements, Why Nom Nom Now's the business model is so hard to copy, Advice for entrepreneurs, and so much more.

In Part 1, Alex discusses The Nom Nom Now origin story, Why the pet food industry hasn't changed, What is Parketing and how Alex used it to succeed, The education challenge, How they deliver fresh food, Why obesity is a problem for pets too, How they went from Idea to a full business, Why they do not outsource their food production, Why listening to customers is one key of success, Why Scaling was such a problem in the early days, and Why you shouldn't feed your pet anything you wouldn't eat, and more.

In Part 2, Arthur discusses How to find a place to get in the door and start to brand build, Why Sustainability starts in the supply chain, Advice on how to start a beverage brand, What are the important touchstones when you create a beverage brand, How differentiated do you want your beverage brand to be, Why you must have an interesting narrative (doesn't have to be the founder),  What is badge value, Why you should understand emotional narrative, When should a food and beverage brand use Arthur.

In Part 1, Arthur discusses Factors influencing the Plant based movement, Why the Plant based trend is sustainable (but it will plateau), Why he often works with startups as interim CMO, What brands are doing a great job, The cultural and generational shift shaping Food and Beverage, Advice for Food and Beverage brands, Why GenZ maturation is changing the landscape for hard beverages, The areas of innovation in Food and Beverage, Why Collagen is a growing trend, Areas of opportunity in Food and Beverage. 

In Part 2 of this episode, Stephen discusses What is Goodr Stock, Why people need to be de-programmed when joining Goodr, Advice to Entrepreneurs, Why you shouldn't quit your day job, Why if the numbers don't work, nothing will, Why you should assume that you're going to Pivot, The Goodr Moat, Why you don't need to be liked but you do need to be authentic, Why Goodr has their own operating system, The 3 things each should be doing in 2020, and The 2020 vision of Goodr, and so much more.

In Part 1, Stephen discusses Why Goodr is built on the Four F's, Why they are a 5-year overnight success, 2 ways to foster entrepreneurship in Children, Why being a founder is not for everyone, Recounting Stephen's Awakening, 5 things people want from sunglasses, 3 things that convince Stephen that Goodr was going to work, Why most entrepreneurs work for free in the early days, Why he still shadows other Founders, Stephen's advice to college graduates, and You should go to college, and so much more.

In Part 2, Callie and Kelly discuss The emotional rollercoaster of being on Shark Tank, Why Shark Tank was their first investor pitch, How they developed a tidal wave of customers, How being approachable, authentic and real is part of their success, How consumer's desire to understand mental health has helped their brand, How each of their characters has a storyline that helps a child's emotional well being, How they became co-producers with the Jim Henson Company, and Why they're a mission with a business.

In Part 1, Callie and Kelly discuss How teaching prepared them for entrepreneurship, How Slumberkins was born out of an unpaid maternity leave, How they build community and engagement through social media, Why entrepreneurship is like the last 5 points of a game, Why Slumkins was built between the hours of 9 and 3 pm, Advice for parent starting a brand, How they felt the pressure and stigma of working moms, When they know they have made it,  and so much more.