The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
In Part 2 of our interview with Omar Sayyed, CEO of Ties.com, we discuss Why team building is so important, why doing business face-to-face really matters, why scaling is one of the biggest challenges he's faced, why it helps to have a network outside the business to share with, Why he's chosen to build his own back-end software vs. going with Shopify, and Why it helps to have customers who evangelize your brand and so much more.
In today's episode, Omar Sayyed, gives us a mini MBA education on entrepreneurship covering areas such as lesson's on doing an exit, why most entrepreneurs make terrible CEO's, why entrepreneurship is a narcissistic endeavor, why most entrepreneurs don't do it for the money, the cost of taking on debt and taking orders from your new overlord, and why everyone wants to be the next Gary Vaynerchuk.
In this episode, June Pai, General Manager of Asia PAC for Manduka, one of the most well known, and some would say, the brand that started it all for Yoga and apparel products, breaks down Manduka's international e-commerce strategy and the Asia Pacific markets.
It all started with the belief that products could improve your yoga practice and that yoga, in turn, will help you become the best version of yourself. For June Pai, General Manager of Asia PAC for Manduka, yoga and that mission is what led her to work at Manduka some 10 years ago. According to June, yoga is not about being the most Zen person in the class, it's really an opportunity to make time for yourself: body, mind, and heart.
For Stacey Goldstein, CEO & Founder of Lola Getts, the opportunity in the Plus Size market is more than just having a brand with a product, it's a MOVEMENT. The team at Lola Getts truly believe that this consumer (they refer to this consumer as "Her") deserves products that work for her body. The goal is to get people to recognize, respect, and not stereotype who she is. And to that end, Lola Getts is creating a brand that this consumer can call their own.
According to stats, near 67% of women in American are a size 14 or higher. However, even with this percentage of the population, this consumer is more or less "forgotten". The truth is that for many retailers "plus-size" isn't a sexy category to carry so they either don't carry or promote it. For Stacey Goldstein, CEO & Founder of Lola Getts, this is both an opportunity and a grave disservice to correct.
How do you evolve your brand? How do you expand into other markets? Steve Nanino, CEO of Kid Dangerous, shares how they evolved the business into women and kids apparel as well as evolving as business executives. He shares the good and bad of tradeshows and why they might not be worth it. He also shares invaluable experience on the Direct-to-Consumer (D2C) vs. Retail debate and why some "pure" D2C brands may be missing out on support, customer feedback, and additional revenues by doing retail.
In Part 1 of our interview, see how Steve and his team, grew a premium graphic Tees business. How it started, how it evolved with the market, how they landed retailers, and how they have expanded into women and kids apparel and what comes next. You'll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business.
As a survivor of rape, Paige sought help and was finally able to "find and embrace" her voice which led her to what we know today as Paige. As she mentions on the show, the brand is an amalgamation of her experiences; it was really about a woman who finally empowered herself. Because of this, the brand is meant to be about being "fit" because she knew all too well based on her struggles with anorexia, that she wanted people to feel good about themselves.
Paige runs a highly successful fashion brand. A brand that helps people feel comfortable in their skin. Unafraid to be who they are. However, the story about how she came from a small town in Alaska to where she is now isn't a story about going to fashion school or business school and even about becoming successful. It's a story about how she kept hidden a dark memory that nearly destroyed her, how she felt lost, struggled with life and how she sought help.
When John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. The truth is entrepreneurship is hard. That's why it's important to have a mission. For John, flowers represent all the special moments in life that elicit emotions such as a birth, promotion, anniversary, graduation, etc. In other words, "moments of pure emotion" and in the end, that's what The Bouqs represents and that's what drives John to build his brand.
In today's world, we have grown accustomed to asking where our food comes from and is it sustainably sourced but why not with flowers? This is something that John Tabis, CEO of The Bouqs Company is trying to change. He's building a company that sustainably sources their flowers and pays their farmers more than the competition. His belief: customers care where the flowers come from and how they are produced. Along the way, he also shares entrepreneurial advice for how to grow a brand from scratch.
Walter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back.
Walter has created the first vitamin brand to focus on "beauty from within". However, he quickly noticed that much of the experience of buying and using vitamins was negative. So he created a company that takes the experience and the products into the 21st century. Walter set out to reinvent the vitamin industry and made sure that every touch point with the customer was re-imagined, from the availability of the HUM nutritionist to the labels to the focus on Non-GMO, sustainability, and ingredients.
People said he couldn't build a hardware brand without $10 million dollars. He raised $2 million. In the beginning, he made some critical mistakes that should have been lethal. They overcame the challenges. Time and time again, Anthony and his team have encountered challenges and found a way to succeed. Listen to this episode and hear Anthony Mendelson, CEO of Mighty Audio share the inside story of building a hardware brand.