The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
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- Artist: CommerceFocused Media, Inc.
- Copyright: Copyright 2020 - CommerceFocused Media - All Rights Reserved
Podcasts:
In Part 1 of this episode, Miki discusses her new brand, her philosophy and at some point, she starts to interview me. She discusses Why we need to raise the veil of indoctrination, Why our education system has an outmoded design, Why we're taught to believe we have no choice, How to deal with the negative voice in your head, Why nowadays she wants to talk about things that matter, and Why you must avoid engaging in low vibrational shit, and so much more.
In Part 2, Kyle discusses When does profitability matter, The two places where his partner Dylan Whitman kept them disciplined and focused, Why they chose not to take equity from clients, What is an emotionally connected brand, What are the two things Kyle looks at in an investment, Kyle's guided tour of his portfolio brands, and much more.
In Part 1, Kyle discusses Why working in a Family Office gives you a well-rounded education, Why his bet on Shopify paid off and why it could have been bad, Why a lot of success is timing, taking a calculated risk, and having conviction, Why he chose not to raise capital for his business BVAccel and Why it would have been different had they done so, The process of selling a company, Why scaling past 100 employees brings unique anxiety, and Why being profitable is the ultimate leverage, and much more.
In Part 2 of this episode, Melody discusses Why building trust with consumers is so important, How micro-influencers are playing a part in their strategy, Why they strive for authenticity from their influencers, Why it makes sense for Agencies to launch their own brands, How Boyfriend is using Facebook to develop new products, The Boyfriend product launch strategy, How gender neutrality focus is impacting the brand message and philosophy and so much more.
In Part 1 of this episode, Melody discusses How the brand started from a breakup, How Kate Walsh was looking for a blend of a masculine fragrance with a feminine layer and could not find anything, Why the brand went on pause but was brought back by fans on social media, The brand moat around Boyfriend, The trend of men buying & demanding fragrances, Why they chose to make the brand genderless, Why it's important to be clean & vegan, and so much more.
In Part 2, Nate discusses Why being a parent makes you more efficient, Why it's easier today to build a direct relationship with your customer, What are the four things that differentiate Rhone, What is Rhone's MOAT, Why Brands need to be congruent, Why people want brands to be Human, Why you must treat customers as people not target segments, Why you must think of relationships from a 1 to 1 level, Why sometimes you should do things that intentionally don't scale (quote from Reid Hoffman), so much more.
In part 1, Nate discusses Why they chose to be digitally native from the beginning, How & what he learned about making the best products possible, Why every company needs to be a product company at its' core, Why if you don't create great products you don't deserve to exist, The three Mega Trends that they used to grow their brand, What were their mistakes, What they did right, Why email is their number one channel by far, How it's dangerous for a startup to live in an echo chamber and so much more.
In Part 2, Maria discusses Why money didn't factor in her decision to be entrepreneur, Why you need to shake up your thinking especially when things are rough, What's the test to find out if you can make money doing what you love, Why when you love what you do it becomes contagious, How she learned about her brand while at QVC, How she has 1000 customer a week at her flagship store and why this helps her develop products, How she is helping other inventor and entrepreneurs bring products to market, and more
In Part 1 of this entrepreneur feature, Maria discusses Why her brand is about being in service, Why her ideas come from clients, What Beauty Brave means, How it all started when she was 14 years old, Why the key to success is a willingness to fail, Why you have to make failure mean something, How to deal with Imposter Syndrome, What separates entrepreneurs from everyone else, Why risk could be fun, When taking risks ask lots of questions, and What happened the first time she was on QVC, and much more.
In part 2, Stewart discusses What to look for in a Co-Founder, Why finding the right Co-Founder is like winning the lottery, When Entrepreneurship and Depression meet, Why Entrepreneurs need someone to share the ups and downs with, Why Entrepreneurs need to find ways to deal with stress, Why Beast & Buckle are turning the DTC Email Playbook on its head, Why it's better to be less transaction to make sales, Why you can't get the Beast & Buckle experience with Amazon, How to reward customers.
In part 1 of this insightful episode, Stewart discusses How he learned digital marketing while in the Navy, Why it's best to be Brand-focused versus Product-focused, How he made his passion & mission his business, The Steps to starting a brand, Why the goal was to provide premium products and not so premium prices, Why have a mission pushes you when things get difficult, and so much more.
In Part 2, Lauren discusses, What is dimensional sizing and why it is so different, Their philosophy of making products that fit her vs. making her fit into a predetermined size, Why the affiliate model chose them, Why they chose to launch their successful Pop Tour in Anchorage, Alaska, Why Box Retailers find it difficult to copy brands like Part & Parcel, Words of advice for Plus Size Women, and How she deals with stress and the ups & downs of life, and so much more.
In Part 1 of this episode, Lauren discusses, Why her brand is more of a movement, How it all started with a Blog, Why the Plus Size market is not served even though 70 percent of U.S. women call under this category, Why less than 2 percent of brands serve plus size women, Why it's so challenging to find funding for Plus size business, Why she was forced to start a modeling agency, Why she chose the affiliate model as a sales channel, and so much more.
In Part 2 of this feature, David discusses Why he wants to be the Willy Wonka of Vegan and Plant-based desserts, What's it like to be a disruptor, How people thought he was crazy for leaving his Investment Banking job to sell popsicles, Why entrepreneurs are always battling between delusion and vision, Why the market will never lie to you, Why it's better to be scrappy in the beginning then bet big, and Why you should stay true to your vision and be flexible at the same time, and much, much more.
In Part 1, David discusses How the idea originated, The most important attribute to plant-based Ice Cream that others had missed, Why there has been no innovation in ice cream for decades, How the secret to Dream Pops is a unique craft freezing method, Why & how he uses the concept of "intimate activations" to get the product in the hands of consumers, Why innovation entrepreneurs give up (they listen to industry experts), Why their design is like the Nike swoosh, and much, much more.