The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Podcasts:
Investing in your business is critical to helping you grow a thriving, successful private practice. And it wasn't until April invested in the Business School Bootcamp through ZynnyMe that she discovered her niche and her private practice exploded.
Rebecca Wong has built a thriving private practice business by seeing fewer weekly clients & not taking insurance. How did she do it? The key: Growing beyond standard one-on-one client-therapist work.
Rebecca Wong has built a thriving private practice business by seeing fewer weekly clients & not taking insurance. How did she do it? The key: Growing beyond standard one-on-one client-therapist work.
Building a private psychotherapy practice isn't an overnight endeavor. It's about relationships. And you need to be able to show up everyday and build those relationships in order to build a thriving private practice. Melissa Fritchle shares her therapist experience in this process. And she shares how she showed up everyday cold calling potential referral sources. In this episode, you'll find a step-by-step guide on how to find, identify and reach out to potential referral sources via cold-calling.
Building a private psychotherapy practice isn't an overnight endeavor. It's about relationships. And you need to be able to show up everyday and build those relationships in order to build a thriving private practice. Melissa Fritchle shares her therapist experience in this process. And she shares how she showed up everyday cold calling potential referral sources. In this episode, you'll find a step-by-step guide on how to find, identify and reach out to potential referral sources via cold-calling.
When Jeffrey Sumber opened his private practice, he spent six months working his tail off to get to 12 consistent clients. But once he hit that magic number, the momentum began building into an unstoppable snowball. And that's what happens in business. You market yourself, you build relationships and networks, you build referral sources... And all that hard work compounds upon itself. But you can't just rest on your laurels: A referral source from a year ago has to be reminded about you. And that's where the power of newsletters comes in. Jeffrey utilized newsletters to remind both his clients (past, present and potentially future) AND his referral sources that he existed. This helped Jeffrey stay top of mind every month and allowed his hard work to build upon itself and grow exponentially.
When Jeffrey Sumber opened his private practice, he spent six months working his tail off to get to 12 consistent clients. But once he hit that magic number, the momentum began building into an unstoppable snowball. And that's what happens in business. You market yourself, you build relationships and networks, you build referral sources... And all that hard work compounds upon itself. But you can't just rest on your laurels: A referral source from a year ago has to be reminded about you. And that's where the power of newsletters comes in. Jeffrey utilized newsletters to remind both his clients (past, present and potentially future) AND his referral sources that he existed. This helped Jeffrey stay top of mind every month and allowed his hard work to build upon itself and grow exponentially.
Margaret Thompson wrote one ad. Just one. And that advertisement for in-person seminars immediately led to hundreds of calls and formed the foundation of a thriving private practice. For a little teaser: Margaret uses in-person seminars the way many people use webinars these days: An ad gathers interest, people sign up, Margaret and her team provide immense value, and a percentage of those people attending the in-person seminar become clients.
Margaret Thompson wrote one ad. Just one. And that advertisement for in-person seminars immediately led to hundreds of calls and formed the foundation of a thriving private practice. For a little teaser: Margaret uses in-person seminars the way many people use webinars these days: An ad gathers interest, people sign up, Margaret and her team provide immense value, and a percentage of those people attending the in-person seminar become clients.
When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, she hit that goal in 3 months. Session 11 shows you how she did it! For a little teaser: Jennifer 'stair-stepped' her way up in social media. What do I mean by that? Well, instead of trying to do everything and anything in social media, she focused on ONE social media outlet until she nailed it. Then she stepped up to nail another one. And for Jennifer, the first place she started was investing in a LinkedIn presence. Why? Well, with LinkedIn, she was able to reach both potential clients AND stay in touch with referral sources. Her referral sources, which include school guidance counselors, bartenders and hairdressers, are on LinkedIn and would see her blog posts and articles, helping Jennifer to stay top of mind. There's plenty more great advice, so be sure to tune in!
When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, she hit that goal in 3 months. Session 11 shows you how she did it! For a little teaser: Jennifer 'stair-stepped' her way up in social media. What do I mean by that? Well, instead of trying to do everything and anything in social media, she focused on ONE social media outlet until she nailed it. Then she stepped up to nail another one. And for Jennifer, the first place she started was investing in a LinkedIn presence. Why? Well, with LinkedIn, she was able to reach both potential clients AND stay in touch with referral sources. Her referral sources, which include school guidance counselors, bartenders and hairdressers, are on LinkedIn and would see her blog posts and articles, helping Jennifer to stay top of mind. There's plenty more great advice, so be sure to tune in!
Getting consistent referrals to your private practice is the cornerstone of success. But where do you begin? Christopher Holtz spent 9 months building a network of referral sources and seeing clients, all while working a full-time job in a group practice. In what little spare time he had, he'd pound the pavement, walking into the business of other professionals, and introduce himself to therapists, doctors and psychologists. He'd walk in there, many of them not knowing who he was, and introduce himself. To show that he was a stand-up guy and a pretty darn good therapist. Now THAT is hard. And inspirational. No time to start a practice while working a full-time job? Baloney. Christopher shows you how to do it.
Getting consistent referrals to your private practice is the cornerstone of success. But where do you begin? Christopher Holtz spent 9 months building a network of referral sources and seeing clients, all while working a full-time job in a group practice. In what little spare time he had, he'd pound the pavement, walking into the business of other professionals, and introduce himself to therapists, doctors and psychologists. He'd walk in there, many of them not knowing who he was, and introduce himself. To show that he was a stand-up guy and a pretty darn good therapist. Now THAT is hard. And inspirational. No time to start a practice while working a full-time job? Baloney. Christopher shows you how to do it.
If you are in private practice, you are not a psychotherapist. You are a small business owner. Sure, you have clients to see. But that's only half of your job. The other half of your job is running a business. And if the business owner doesn't do their job, you won't have clients to see. And in this absolutely amazing interview with Eddie Reece, we dive into how to change your mindset to start thinking like a small business owner, set your prices, and grow your practice. It's nearly an hour long, which is double the length of our typical interviews, but you don't want to miss a second of this one!
If you are in private practice, you are not a psychotherapist. You are a small business owner. Sure, you have clients to see. But that's only half of your job. The other half of your job is running a business. And if the business owner doesn't do their job, you won't have clients to see. And in this absolutely amazing interview with Eddie Reece, we dive into how to change your mindset to start thinking like a small business owner, set your prices, and grow your practice. It's nearly an hour long, which is double the length of our typical interviews, but you don't want to miss a second of this one!
