The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Podcasts:
Jen Blough has been planning the growth & marketing of her private practice for years, working diligently to execute a specific plan to enable her to scale and grow her practice. Her dedication & execution has allowed her private practice to flourish and allow her to focus on her niche and passions.
Nityda Gessel took a yoga class while finishing her Bachelor's degree in Psychology, and it forever changed how she looked at mental health. She now integrates Yoga into her private practice and it has helped her define a niche in an otherwise crowded market.
In a 3 week period, Irene Schreiner went from renting a little room in an office to renting a 3 room suite in a different building. She did this by making numerous, calculated business decisions that enabled her to build a thriving private practice in a matter of weeks. One of the primary driving factors that enabled her to do this is by doing detailed demographic research into where she would open her private practice. Listen to the episode to discover all of the details.
This is Episode 2 of The Therapist Experience Mini-Series on Falling Into Cash, an entire month dedicated to giveaways, promotions and invaluable content to help you and your private practice fall into more cash this fall season.
This is Episode 1 of The Therapist Experience Mini-Series on Falling Into Cash, an entire month dedicated to giveaways, promotions and invaluable content to help you and your private practice fall into more cash this fall season.
When Nate Wagner began his practice, he began as more of a generalist. Over the last year, he began focusing more on suicide loss and sibling loss. Based off of his own personal experiences, he knows that sibling loss is often neglected and that there is a big need for it. As he began understanding his specialty more, the copywriting for his website came naturally. Once he realized how much this specialty resonated with him, and resonated with his potential clients who were finding him for any element of grief, Nate switched gears, wrote a book, and his ideal clients began finding him with ease.
Who are the people out there who need to make referrals to therapists as a part of their daily business? Dan Schacht wanted to be the answer to those people's needs so that he's solving the problem they have.
Dr. Kat once had a comfortable, high five figure job. But during her employment, she realized all of the constraints of the modern medical system and she wasn't able to provide her patients with the help and level of care they needed. It was then that she realized she needed to go into private practice.
Rachel Fintzy’s journey has been a convoluted one. She intimidated herself that she had to be so clear about her niche, that she put off actually having one for too long. Listen to hear Rachel’s Therapist Experience.
BethAnn Schacht’s journey didn’t go the way she thought it would, or the pace she thought it would go. But she persevered through the challenges, including having a mass exodus of 5 clinicians leaving at once, to grow a sustainable, thriving group practice.
A few months ago, Callan Olive’s private practice was not thriving. She knew she had to make a change or her business would fail and she’d be stuck working for another private practice with a commute she would dread. So, what did she do? She learned that she could be her authentic self. That she doesn’t have to be what you think a therapist should be, but instead she could be true to who she was with her clients. Learn more by listening to Callan Olive’s Therapist Experience.
Sheila Darling had been in private practice for 4 years. During that time, she was more of a generalist and found herself wasting a lot of money on marketing without any real ROI. One month before recording this podcast, Sheila began focusing on a niche. All of a sudden, her private practice began to flourish. Listen to this week's Therapist Experience Podcast to hear how a niche made Sheila a more effective therapist and business owner.
Kevin Petersen started a private practice in April 2014, seeing clients one day a week. That day got filled in a month. He then opened up another afternoon and evening, and those got filled in a month. In June 2014, 2 months after opening his private practice, Kevin walked into his boss’s office and quit.
Carol opened her private practice 4 weeks after she was licensed and it has been growing like gangbusters ever since. Here is how Carol got her first 15 clients in only 10 days, and then how she sustained and continued growing without looking back.
While Chrissy Follis was still just an intern, she did a dating workshop for singles at her local church. That workshop had 50-70 people attend. Now, she does dating workshops in a number of churches at least twice per year and it has been one of her most effective, long-term marketing strategies.
