The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Alison didn't plan on building a group practice. In fact, she found it daunting to even think about a group practice. But one day she decided to hire a play therapist to help meet the needs of incoming inquiries. Then she hired more therapists that worked in the same niche she did. And eventually, a group practice was formed. And guess what? It was easier than you think.
Alison didn't plan on building a group practice. In fact, she found it daunting to even think about a group practice. But one day she decided to hire a play therapist to help meet the needs of incoming inquiries. Then she hired more therapists that worked in the same niche she did. And eventually, a group practice was formed. And guess what? It was easier than you think.
Entrepreneurship is never a linear journey. And if you're going into private practice, you are an entrepreneur. In this episode of The Therapist Experience, Jihan Madyun from The Fulfillment Project shares her Therapist Experience and all the twists and turns of starting & growing her private practice.
Entrepreneurship is never a linear journey. And if you're going into private practice, you are an entrepreneur. In this episode of The Therapist Experience, Jihan Madyun from The Fulfillment Project shares her Therapist Experience and all the twists and turns of starting & growing her private practice.
Camille Braxton has become an expert marketer & this has allowed her to grow a thriving business. After discovering her specialty three years ago, she hired a consultant to help her understand her ideal clients (professional women struggling to find a work/life balance). From there, she strategically chose to market to professional groups where her ideal clients congregate, and her private practice exploded.
Camille Braxton has become an expert marketer & this has allowed her to grow a thriving business. After discovering her specialty three years ago, she hired a consultant to help her understand her ideal clients (professional women struggling to find a work/life balance). From there, she strategically chose to market to professional groups where her ideal clients congregate, and her private practice exploded.
I'm not sure if a private practice has ever had this kind of explosive growth. Learn how Jeff Bright took his private practice to over 60 clients in only 11 months. This is absolutely one Therapist Experience episode you don't want to miss! In this episode, we dive into how Jeff has built such an incredibly strong and thriving private practice in such a short amount of time.
I'm not sure if a private practice has ever had this kind of explosive growth. Learn how Jeff Bright took his private practice to over 60 clients in only 11 months. This is absolutely one Therapist Experience episode you don't want to miss! In this episode, we dive into how Jeff has built such an incredibly strong and thriving private practice in such a short amount of time.
Gigi Hamilton has authored several mental wellness books, which have served as springboards into doing local seminars and workshops. Because she's an author, people take her expertise more seriously than non-authors. Thanks to her books, she has created a detailed sales funnel that incorporates her authorship, seminars, workshops, worksheets and counseling. In this episode, we dive deep into the value of becoming an author and dissect Gigi's sales funnel for your benefit.
Gigi Hamilton has authored several mental wellness books, which have served as springboards into doing local seminars and workshops. Because she's an author, people take her expertise more seriously than non-authors. Thanks to her books, she has created a detailed sales funnel that incorporates her authorship, seminars, workshops, worksheets and counseling. In this episode, we dive deep into the value of becoming an author and dissect Gigi's sales funnel for your benefit.
Karina Melvin struggled with setting up and growing her private practice in Ireland. The biggest issue she encountered was valuing herself properly. After researching online, she decided to hire Lynn Grodzky. After seeing success from that, she hired Kelly & Miranda from ZynnyMe. And Miranda pushed her to charge more for her services, to properly value her time and her experience. And ironically, once Karina charged 50% more, her private practice filled up.
Karina Melvin struggled with setting up and growing her private practice in Ireland. The biggest issue she encountered was valuing herself properly. After researching online, she decided to hire Lynn Grodzky. After seeing success from that, she hired Kelly & Miranda from ZynnyMe. And Miranda pushed her to charge more for her services, to properly value her time and her experience. And ironically, once Karina charged 50% more, her private practice filled up.
Working with your local community centers to offer free workshops is how you get your local community to know, like and trust you. Dr. Carleah East has used that as a springboard into building a thriving private practice where she speaks at local events, national events, and hosts online webinars. Dr. Carleah East has built a thriving private practice by actively engaging her community and her niche through speaking engagements. She shares with us how nervous she was during her first speaking event, how she got her first few local events, how she has graduated into national events, and how she is now transitioning into also offering webinars.
Working with your local community centers to offer free workshops is how you get your local community to know, like and trust you. Dr. Carleah East has used that as a springboard into building a thriving private practice where she speaks at local events, national events, and hosts online webinars. Dr. Carleah East has built a thriving private practice by actively engaging her community and her niche through speaking engagements. She shares with us how nervous she was during her first speaking event, how she got her first few local events, how she has graduated into national events, and how she is now transitioning into also offering webinars.
Shane Birkel created a Facebook group for local therapists to network on. And his referrals skyrocketed as a result. This is his Therapist Experience. Entrepreneurship is about taking well-thought out, calculated risks. Shane Birkel is no stranger to that. He recently invested in his business through Most Awesome Conference, left insurance panels and moved to a cash-based private practice, and niched into couples counseling. Thanks to his building & maintaining strong relationships with therapists in his area, he was able to have the support of a strong referral network to take these calculated risks, which resulted in a flourishing private practice.