The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Podcasts:
This is one of the most inspiring Therapist Experience episodes I’ve ever recorded. Lourdes Viado had the book knowledge, but when it came to business knowledge, she knew she had a lot of learning to do. So, one month after making $600 in her private practice, she invested everything she could into masterminds, coaches, and business education. And how did it work out?
Raquel Buchanan has always been a presenter. So naturally, Vlogging, via Facebook Live and YouTube Videos, became the most successful & effective way that she has marketed her private practice. Here is Raquel's Therapist Experience.
Katie Lemieux was always afraid of business. But along her Therapist Experience journey, she fell in love with everything business and entrepreneurship, and learned to embrace & love the rollercoaster of being an entrepreneur. Now she runs her own private practice, Lemieux Solutions Unlimited, while also helping fellow Private Practice owners grow a business they love through The Private Practice Startup.
Kate Campbell loves being an entrepreneur, to have the freedom and flexibility to create a business she wants to have. But it wasn’t until she determined her ideal client & created a brand around that was Kate able to build the lifestyle private practice she wanted. This is Kate's therapist experience!
Are you using podcasting as a marketing tool for your private practice? If the answer is No, you need to listen to this episode to learn how you can get started with one of the most under-utilized but highest value marketing tactics for private practices today! Dr. Melvin Vargeese is the founder of Selling the Couch and The Healthcasters. In this episode of The Therapist Experience, Melvin and I chat about how to: - Get started with podcasting - The equipment you need for podcasting - And the top 5 reasons why podcasting is such a great marketing tool for a private practice
Nicol Stolar-Peterson had to get creative with her networking and marketing in order to transition from CPS to private practice. But because she knew her niche, she was able to target individuals and businesses that would consistently send her a stream of referrals. And once you get known for specializing or doing good work, THAT is when you get more work from trusted colleagues.
Nicol Stolar-Peterson had to get creative with her networking and marketing in order to transition from CPS to private practice. But because she knew her niche, she was able to target individuals and businesses that would consistently send her a stream of referrals. And once you get known for specializing or doing good work, THAT is when you get more work from trusted colleagues.
Jeff Guenther shares all his expertise on blogging with a local spin, SEO in private practice & how to take the perfect Psychology Today profile picture. When Jeff Guenther was stuck in an agency job he hated, he scheduled an interview with the Apple Store. "I can't work at the mall again," he told himself, quit his agency job, never showed up for his interview, and started his own private practice. And started seeing clients for $25/session. With such a low session rate, Jeff was able to attract a lot of clients, especially his ideal clientele. But in order to make ends meet, he had to see TONS of clients every week. Listen to the rest of our interview with Jeff to hear the rest of his Therapist Experience, as well as learn about how he developed other revenue streams, including selling SEO products to therapists and creating his own mental health directory!
Jeff Guenther shares all his expertise on blogging with a local spin, SEO in private practice & how to take the perfect Psychology Today profile picture. When Jeff Guenther was stuck in an agency job he hated, he scheduled an interview with the Apple Store. "I can't work at the mall again," he told himself, quit his agency job, never showed up for his interview, and started his own private practice. And started seeing clients for $25/session. With such a low session rate, Jeff was able to attract a lot of clients, especially his ideal clientele. But in order to make ends meet, he had to see TONS of clients every week. Listen to the rest of our interview with Jeff to hear the rest of his Therapist Experience, as well as learn about how he developed other revenue streams, including selling SEO products to therapists and creating his own mental health directory!
When debating her fees, Melissa’s house had a leak. A plumber came out and charged her $150 per hour and she asked herself: Is my work as valuable as the work of a master plumber? Well, of course! And if a master plumber can make $150 an hour, why should I struggle with charging that? This is the tone and free-wheeling awesomeness that encompasses our chat together. You need to listen to learn more about her amazing Therapist Experience and what she’s learned, from AdWords, to hiring consultants, to crafting a marketing message.
When debating her fees, Melissa’s house had a leak. A plumber came out and charged her $150 per hour and she asked herself: Is my work as valuable as the work of a master plumber? Well, of course! And if a master plumber can make $150 an hour, why should I struggle with charging that? This is the tone and free-wheeling awesomeness that encompasses our chat together. You need to listen to learn more about her amazing Therapist Experience and what she’s learned, from AdWords, to hiring consultants, to crafting a marketing message.
Once Elizabeth Butler started sharing her own struggles more openly, letting herself be more vulnerable to her potential clients, she found her ideal clients started relating with her more. Success followed soon after. This is her Therapist Experience.
Once Elizabeth Butler started sharing her own struggles more openly, letting herself be more vulnerable to her potential clients, she found her ideal clients started relating with her more. Success followed soon after. This is her Therapist Experience.
Our most popular guest, Eddie Reece, returns for this episode to dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash pay private practice. This will be controversial: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really have any good feelings about what it is you're doing because you're costing them money. So if you take insurance, you're not a business owner. You're a sub-contractor. You need to listen to this episode to learn more.
Our most popular guest, Eddie Reece, returns for this episode to dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash pay private practice. This will be controversial: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really have any good feelings about what it is you're doing because you're costing them money. So if you take insurance, you're not a business owner. You're a sub-contractor. You need to listen to this episode to learn more.
