The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice show

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.

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Podcasts:

 TTE 23: Lessons From 3 Months Into Private Practice with Sara Dungan | File Type: audio/mpeg | Duration: 31:55

Sara has over 25 years of experience working with children and families. So, what did she do after opening her private practice only 3 months ago? She niched down into working with families and children through the pain of divorce, applying her years of experience to helping her grow her private practice quickly. In this episode, we go over the important lessons Sara has learned from only 3 months in private practice and provide guidance to all new private practice therapists out there to help them gain traction quickly with their business. If you're new to private practice, this is one episode you don't want to miss!

 TTE 23: Lessons From 3 Months Into Private Practice with Sara Dungan | File Type: audio/mpeg | Duration: 31:55

Sara has over 25 years of experience working with children and families. So, what did she do after opening her private practice only 3 months ago? She niched down into working with families and children through the pain of divorce, applying her years of experience to helping her grow her private practice quickly. In this episode, we go over the important lessons Sara has learned from only 3 months in private practice and provide guidance to all new private practice therapists out there to help them gain traction quickly with their business. If you're new to private practice, this is one episode you don't want to miss!

 TTE 22: Networking with Religious Leaders to Grow a Private Practice | File Type: audio/mpeg | Duration: 37:04

Networking with religious & spiritual leaders can be an overlooked way of growing a successful private practice. For Douglas Shoaff, it was the most natural way. Here is Doug's advice on how he uses technology to help grow his practice, and grow his referral source network through his connections to church leaders in his community.

 TTE 22: Networking with Religious Leaders to Grow a Private Practice | File Type: audio/mpeg | Duration: 37:04

Networking with religious & spiritual leaders can be an overlooked way of growing a successful private practice. For Douglas Shoaff, it was the most natural way. Here is Doug's advice on how he uses technology to help grow his practice, and grow his referral source network through his connections to church leaders in his community.

 TTE 21: Overcoming the Fear of What if it Doesn’t Work with Elizabeth Magro | File Type: audio/mpeg | Duration: 37:56

Elizabeth Magro opened a part-time private practice in 2010. And over the next 5 years, she slowly dipped her toes more and more in the entrepreneurial water until it became a full-time business for her. Along the way, even though the practice was becoming more and more successful by the day, she constantly struggled with common entrepreneur fears: What if it doesn't work? What if everything goes away overnight? But it didn't. She continued getting referrals from clients she worked with. And those referrals generated more referrals, and generated more referrals. Elizabeth was clearly doing something (a LOT of things) right. You'll have to listen to her story to learn more!

 TTE 21: Overcoming the Fear of What if it Doesn’t Work with Elizabeth Magro | File Type: audio/mpeg | Duration: 37:56

Elizabeth Magro opened a part-time private practice in 2010. And over the next 5 years, she slowly dipped her toes more and more in the entrepreneurial water until it became a full-time business for her. Along the way, even though the practice was becoming more and more successful by the day, she constantly struggled with common entrepreneur fears: What if it doesn't work? What if everything goes away overnight? But it didn't. She continued getting referrals from clients she worked with. And those referrals generated more referrals, and generated more referrals. Elizabeth was clearly doing something (a LOT of things) right. You'll have to listen to her story to learn more!

 TTE 20: Leveraging Relationships With College Counseling Centers to Build a Thriving Private Practice | File Type: audio/mpeg | Duration: 33:32

Traci Lowenthal made one phone call to market her private practice when she opened: To schedule lunch with the director of a local college counseling center. And that one phone call formed the foundation of a thriving, 2 location, private practice serving the LGBTQIA community. In This Episode, You'll Learn: - The importance of location when choosing your internship and opening your private practice - How to form referral sources that will last a lifetime - Why college counseling centers WANT to refer to you

 TTE 20: Leveraging Relationships With College Counseling Centers to Build a Thriving Private Practice | File Type: audio/mpeg | Duration: 33:32

Traci Lowenthal made one phone call to market her private practice when she opened: To schedule lunch with the director of a local college counseling center. And that one phone call formed the foundation of a thriving, 2 location, private practice serving the LGBTQIA community. In This Episode, You'll Learn: - The importance of location when choosing your internship and opening your private practice - How to form referral sources that will last a lifetime - Why college counseling centers WANT to refer to you

 TTE 19: Using Therapy to Build Bridges Between Cultures | File Type: audio/mpeg | Duration: 39:25

Rajani Venkatraman Levis has mastered building a private practice that is unique to her, her history, background and cultural experiences. By both understanding who she is and remaining unique to herself, Rajani has created a thriving practice that has helped individuals overcome trauma around the world In This Episode, You'll Learn: - The importance of understanding who you are as a therapist and staying true to that identity - Why you need consistent messaging - Why you should have been taught about space gynecologists in school

 TTE 19: Using Therapy to Build Bridges Between Cultures | File Type: audio/mpeg | Duration: 39:25

Rajani Venkatraman Levis has mastered building a private practice that is unique to her, her history, background and cultural experiences. By both understanding who she is and remaining unique to herself, Rajani has created a thriving practice that has helped individuals overcome trauma around the world In This Episode, You'll Learn: - The importance of understanding who you are as a therapist and staying true to that identity - Why you need consistent messaging - Why you should have been taught about space gynecologists in school

 TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams | File Type: audio/mpeg | Duration: 43:01

Business 101 for therapists. There's no other way to describe this episode. After building and closing down one private practice, Stephanie Adams understood she needed to transition from being a generalist to a specialist. She defined her Unique Selling Proposition, understood her lifetime value, and began marketing to generate a positive return on investment for her private practice. In This Episode, You'll Learn: - What is a Unique Selling Proposition and how to write one (I even help Stephanie revise hers on the fly!) - What is your customer's lifetime value and why that's a crucial metric to know - How Stephanie re-opened her practice and moved from a generalist to a specialist

 TTE 18: From Generalist to Specialist: The Journey to a Unique Selling Proposition with Stephanie Adams | File Type: audio/mpeg | Duration: 43:01

Business 101 for therapists. There's no other way to describe this episode. After building and closing down one private practice, Stephanie Adams understood she needed to transition from being a generalist to a specialist. She defined her Unique Selling Proposition, understood her lifetime value, and began marketing to generate a positive return on investment for her private practice. In This Episode, You'll Learn: - What is a Unique Selling Proposition and how to write one (I even help Stephanie revise hers on the fly!) - What is your customer's lifetime value and why that's a crucial metric to know - How Stephanie re-opened her practice and moved from a generalist to a specialist

 TTE 17: Creating a Professional Avatar to Find Your Ideal Private Practice Client | File Type: audio/mpeg | Duration: 38:09

Who is your ideal client? Where do they socialize? What kind of networking do they do? What do they look like? How old are they? Kids? Married? Divorced? These are just some of the questions you need to ask yourself when growing your private practice. In this episode of The Therapist Experience, Ron Gad and I discuss how to find and market to your ideal private practice client by creating a professional avatar.

 TTE 17: Creating a Professional Avatar to Find Your Ideal Private Practice Client | File Type: audio/mpeg | Duration: 38:09

Who is your ideal client? Where do they socialize? What kind of networking do they do? What do they look like? How old are they? Kids? Married? Divorced? These are just some of the questions you need to ask yourself when growing your private practice. In this episode of The Therapist Experience, Ron Gad and I discuss how to find and market to your ideal private practice client by creating a professional avatar.

 TTE 16: How Business School Bootcamp Helped Ignite April Forella’s Private Practice | File Type: audio/mpeg | Duration: 25:51

Investing in your business is critical to helping you grow a thriving, successful private practice. And it wasn't until April invested in the Business School Bootcamp through ZynnyMe that she discovered her niche and her private practice exploded.

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