The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice show

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.

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Podcasts:

 TTE 8: How to Get People to Remember Who You Are & Refer Your Practice | File Type: audio/mpeg | Duration: 39:25

If you're a generalist, most people won't remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you're a specialist. Steven Unruh of Unruh Mediation shares his Therapist Experience in this fantastic episode on generalists vs specialists.

 TTE 8: How to Get People to Remember Who You Are & Refer Your Practice | File Type: audio/mpeg | Duration: 39:25

If you're a generalist, most people won't remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you're a specialist. Steven Unruh of Unruh Mediation shares his Therapist Experience in this fantastic episode on generalists vs specialists.

 TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Private Practice | File Type: audio/mpeg | Duration: 32:51

While Psychology Today and a great website are important marketing pieces, it's still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources to know, like and trust her by pounding the pavement, and having as many face to face, real-world interactions with potential referral sources as possible.

 TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Private Practice | File Type: audio/mpeg | Duration: 32:51

While Psychology Today and a great website are important marketing pieces, it's still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources to know, like and trust her by pounding the pavement, and having as many face to face, real-world interactions with potential referral sources as possible.

 TTE 6: What Happens When Sex, LGBTQ+, Religion & Authentic Marketing Collide in Private Practice | File Type: audio/mpeg | Duration: 37:33

What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you'll hear about how Tamara experienced pushback from the local community and established private practices due to her unorthodox marketing approach and the niche she specializes in. It's quite the inspiring story & a therapist experience you don't want to miss out on!

 TTE 6: What Happens When Sex, LGBTQ+, Religion & Authentic Marketing Collide in Private Practice | File Type: audio/mpeg | Duration: 37:33

What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you'll hear about how Tamara experienced pushback from the local community and established private practices due to her unorthodox marketing approach and the niche she specializes in. It's quite the inspiring story & a therapist experience you don't want to miss out on!

 TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice | File Type: audio/mpeg | Duration: 30:24

Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, "You're fabulous with your marketing?" If not, then you need to listen to how Kelley started and grew her practice through coffee dates, hustling and a tremendous Facebook presence.

 TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice | File Type: audio/mpeg | Duration: 30:24

Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, "You're fabulous with your marketing?" If not, then you need to listen to how Kelley started and grew her practice through coffee dates, hustling and a tremendous Facebook presence.

 TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50 | File Type: audio/mpeg | Duration: 42:21

If you're not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, provide better counseling, and enjoy being in private practice more.

 TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50 | File Type: audio/mpeg | Duration: 42:21

If you're not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, provide better counseling, and enjoy being in private practice more.

 TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice | File Type: audio/mpeg | Duration: 39:59

Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap.  She provides so much great value here! You don't want to miss this one.

 TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice | File Type: audio/mpeg | Duration: 39:59

Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap.  She provides so much great value here! You don't want to miss this one.

 TTE 2: How Mercedes Samudio Niched Into Parent Coaching & Her Practice Exploded | File Type: audio/mpeg | Duration: 36:12

Mercedes Samudio from The Parenting Skill shares her experience in niching down to Parent Coaching and how she uses Facebook marketing to get clients.

 TTE 2: How Mercedes Samudio Niched Into Parent Coaching & Her Practice Exploded | File Type: audio/mpeg | Duration: 36:12

Mercedes Samudio from The Parenting Skill shares her experience in niching down to Parent Coaching and how she uses Facebook marketing to get clients.

 TTE 1: Using Video & Social Media Marketing to Grow a Group Practice | File Type: audio/mpeg | Duration: 38:17

Ernesto Segismundo shares how he used social media & video marketing to grow a thriving group practice with 3 different offices.

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