Summary: Beyond Social Media Show, Episode 196<br> <br> Co-hosts B.L. Ochman and David Erickson discussed Old Navy’s rockin’ back to school campaign; Jimmy John’s real-life demonstration of its freaky fast tagline; going beyond the corporate message to find real stories; the business imperative for reading science fiction; Russian comedians punking Rick Perry; citizen cyber warriors and compulsory service; the launch of Facebook TV; integrating Facebook Pages and Facebook Groups; husband storage in China; Mariah Carey’s goes viral for slacking; implantable microchips; 35W bridge collapse revisited and citizen journalism; the problem with Hipsters; the imminent death of Flash…perhaps?; Air France for Millennials; GoFund Snopes; saying goodbye to the YouTube Editor; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="http://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a>.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Old Navy Back to School Campaign Stars Rocking Real Teachers<br> Old Navy is bursting into inspirational song for back-to-school, with a series of music videos starring some of America’s most-talented teachers. They’re not only having fun, they’re also doing good.<br> <br> * <a href="https://www.mediapost.com/publications/article/304639/old-navy-shines-light-on-hard-rockin-teachers.html">Old Navy Shines Light On Hard-Rockin’ Teachers</a><br> * <a href="https://www.youtube.com/playlist?list=PLh3LFxf8c47q9wzCA0GTqV04ejN1tw1ss">Campaign Playlist</a><br> <br> <br><br> <br> Yep, Jimmy John’s Is Freak Fast<br> A stalled car ordered a Jimmy John’s sandwich; the delivery made it on the police report.<br> <br> * <a href="http://www.startribune.com/driver-orders-gets-delivery-of-jimmy-john-s-while-stalled-on-i-35w-in-arden-hills/436318803/">Driver orders, gets delivery of Jimmy John’s while stalled on I-35W</a><br> <br> <br> Beyond the Usual Corporate “Messages” to Great B2B Content<br> Here’s what can happen when you go beyond the usual office small talk to find something about who the person really is.<br> <br> * <a href="http://i24image.com/blog/the-lodz-ghetto-link-revelations-from-beyond-the-small-talk/">Revelations Beyond Office Small Talk</a><br> <br> <br> Scifi Opens The Business Mind<br> Science fiction novelist Eliot Peper argues that by presenting plausible alternative realities, science fiction stories help business leaders solve problems by empowering us to confront not just what we think but also how we think and why we think it.<br> <br> * <a href="https://hbr.org/2017/07/why-business-leaders-need-to-read-more-science-fiction">Why Business Leaders Need To Read More Science Fiction</a><br> <br> <br> <br> U.S. Energy Secretary Rick Perry Punked By Fake Interview With Russian Comedians<br> In yet another incident proving that the US is becoming laughing stock of the world, Energy Secretary Rick Perry was duped into a 22-MINUTE interview with two Russian comedians who are known for pranking high level officials and celebrities including Elton John and Vladimir Putin.<br> <br> * <a href="http://www.reuters.com/article/us-usa-energysecretary-idUSKBN1AB0">U.S. Energy Secretary Rick Perry Punked By Fake Interview With Russian Comedians</a><br> * <a href="http://bit."></a>
