Summary: Beyond Social Media Show, Episode 197<br> <br> BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more. SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="http://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a>.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Looking for a Job? NASA Has One for a Superhero<br> NASA is looking for a Planetary Protection Officer to protect the planet from potential alien contamination<br> <br> * <a href="http://www.newsweek.com/nasa-hiring-planetary-protection-officer-save-earth-aliens-645254">NASA is Hiring a Planetary Protection Office to Protect Earth From Aliens</a><br> * <a href="https://www.usajobs.gov/GetJob/ViewDetails/474414000#btn-add-info">NASA Job Listing for Planetary Protection Officer</a><br> <br> <br> Foreign Affairs’ Direct Mail Program<br> Foreign policy publication provides a sophisticated example of direct mail marketing program.<br> <br> * <a href="https://www.foreignaffairs.com/">Foreign Affairs</a><br> <br> <br> Law Makes it Illegal to Look at Your Phone While Crossing the Street in Honolulu<br> While other cities consider following suit, people seem split on whether this law makes sense in the first place.<br> <br> * <a href="https://twitter.com/i/moments/892123815765045249">Twitter Moment</a><br> <br> https://twitter.com/anchor/status/892127685471764480<br> <br> Pedestrians have been banned from looking at their mobile phones while crossing the street in Honolulu. <a href="https://twitter.com/NinaBStevens">@NinaBStevens</a> <a href="https://twitter.com/hashtag/7News?src=hash">#7News</a> <a href="https://t.co/0kGUbmIxwG">pic.twitter.com/0kGUbmIxwG</a><br> — 7 News Sydney (@7NewsSydney) <a href="https://twitter.com/7NewsSydney/status/891942587082227712">July 31, 2017</a><br> <br> Google SOS<br> For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details.<br> <br> * <a href="http://searchengineland.com/google-adds-new-sos-alerts-search-maps-part-crisis-response-features-279574">Google adds new SOS Alerts to search and Maps as part of its crisis response features</a><br> * <a href="https://www.blog.google/products/search/helping-people-crisis/">Helping People In A Crisis</a><br> <br> <br> Facebook wants to help news publishers sell subscriptions<br> Facebook’s paywall plans are part of its ongoing effort to address publishers’ complaints about the way the company uses their work, and what kind of compensation they get in return.<br> <br> * <a href="https://www.recode.net/2017/7/27/16051316/facebook-mark-zuckerberg-subscription-media-publisher-terms-revenue-data">Facebook wants to help news publishers sell subscriptions, but says it doesn’t want a cut of the revenue</a><br> <br> <br> Podcast Tours<br> Live shows are shaping up to be an increasingly meaningful component of your standard podcast business, and if you’re looking to set that up,
