Summary: Beyond Social Media Show, Episode 194<br> <br> Co-hosts B.L. Ochman and David Erickson discussed how Macklemore’s “Glorious” Grandmother went viral; how Southern Rail put a 15 year-old in charge of its Twitter account; custom sneakers raising funds for the Women Win charity; an algorithm that could save commenting; crowdsourcing the 2017 eclipse; LinkedIn’s Content Insights reports; Happening Now on Twitter; YouTube’s 360 degree heatmaps; Trump’s nasty lawyer; virtual reality smoking; the Internet’s most hated ads; remote-controlled heart attacks; astroturfing Reddit; plus great new apps and stats you should know…and much, much more. On <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a>, <a href="http://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a>, <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play Music</a>, <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a>.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Macklemore Celebrates His Grandmother’s 100th Birthday In the Official Music Video for ‘Glorious’<br> In the wonderfully sweet video for his song “Glorious” – that quickly went viral – Grammy winning rapper Macklemore traveled to California to surprise and celebrate his beloved grandmother Helen’s 100th birthday with her.<br> <br> * <a href="https://laughingsquid.com/macklemore-celebrates-grandmothers-100th-birthday/">Macklemore Celebrates His Grandmother’s 100th Birthday In the Official Music Video for ‘Glorious’</a><br> <br> <br> #AskEddie<br> England’s Southern Rail put a 15-year-old boy in charge of its Twitter account. What could go wrong?<br> <br> * <a href="https://www.washingtonpost.com/news/the-intersect/wp/2017/07/12/a-railway-made-a-15-year-old-boy-its-twitter-spokesman-it-was-total-chaos-and-people-loved-it/?utm_term=.b5bc62097143">A railway made a 15-year-old boy its Twitter spokesman. It was total chaos, and people loved it.</a><br> * <a href="https://twitter.com/SouthernRailUK">@SouthernRailUK</a><br> <br> <br> 100 duck-sized horses. A horse-sized duck would be pretty scary! You? ^Eddie<br> — Southern (@SouthernRailUK) <a href="https://twitter.com/SouthernRailUK/status/884781343699337220">July 11, 2017</a><br> <br> <br> Probably a sloth. I can't picture them running away. ^Eddie<br> — Southern (@SouthernRailUK) <a href="https://twitter.com/SouthernRailUK/status/884803618691481600">July 11, 2017</a><br> <br> <br> Hi Eddie, my question is….What's the air velocity of a swallow<br> — Hairy Angus (@HairyAngus) <a href="https://twitter.com/HairyAngus/status/884781505649807360">July 11, 2017</a><br> <br> <br> Why do English men always wear socks and sandals on holiday? <a href="https://twitter.com/hashtag/AskEddie?src=hash">#AskEddie</a><br> — Jules Graham (@_julesgraham_) <a href="https://twitter.com/_julesgraham_/status/884779978923151361">July 11, 2017</a><br> <br> https://twitter.com/juliamacfarlane/status/885096427940171777<br> Adidas and Refinery 29 Shoe Design Project Helps Women<br> Adidas teamed with Refinery 29 to have women artists design a “BOOST the Nation” collection, featuring one-of-kind sneakers for each of the 50 states. They were auctioned off for charity Women Win.<br> <br> * <a href="http://www.adweek.com/creativity/adidas-got-women-artists-to-design-one-of-a-kind-sneakers-for-all-50-states/">Adidas Got Women Artists to Design One-of-a-Kind Sneakers for All 50 States</a><br> * <a href="http://womenwin."></a>
