Summary: Beyond Social Media Show, Episode 226<br> <br> BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> VC’s Contest to Replace Facebook<br> Jason Calacanis, an early investor in Uber, spearheads a contest to find a service to replace Facebook “that is actually good for society” Teams have until 15 June to submit either a video tour, prototype or “full-blown product”. Seven finalists will each receive $100,000 in return for a 6% stake in their business.<br> <br> * <a href="https://www.openbookchallenge.com/">The Open Book Challenge</a><br> * <a href="https://www.theguardian.com/technology/2018/apr/24/facebook-replacement-openbook-challenge-social-media">Is Facebook replaceable? Tech investor launches bid to ‘start the process’</a><br> <br> <br> Flickr Freed<br> Will SmugMug breathe new life into the long-standing photo-sharing platform?<br> <br> * <a href="https://www.usatoday.com/story/tech/2018/04/20/smugmug-buys-flickr-verizon-oath/537377002/">Flickr bought by SmugMug, which vows to revitalize the photo service</a><br> <br> Burger Sneaks Into Movie Theaters<br> Burger King “hacked” the Whopper into movie theaters in Peru with a concession item that features a layer of popcorn on top that conceals a Whopper and fries lower down in the container.<br> <br> * <a href="https://www.marketingdive.com/news/burger-king-hid-whoppers-in-popcorn-bags-to-help-moviegoers-skirt-theater-r/522191/">Burger King hid Whoppers in popcorn bags to help moviegoers skirt theater rules</a><br> <br> <br> The Growth Of Podcasts<br> Edison Research’s latest data indicates that podcasting’s “share of ear” doubled in four years.<br> <br> * <a href="http://www.edisonresearch.com/podcast-consumer-2018/">The Podcast Consumer 2018</a><br> <br> <br> <br> Kelloggs’ Playable Record From Chocolate Frosted Flakes<br> Kellogg’s is releasing an edible and playable record made of Chocolate Frosted Flakes cereal that plays the new release “Hello” from boy band PrettyMuch. The band new music video for seriously inspiid “Hello” features Kellogg’s Tony the Tiger.<br> <br> * <a href="https://www.marketingdive.com/news/kelloggs-spins-playable-record-made-of-chocolate-frosted-flakes/521781/">Kellogg’s spins playable record made of Chocolate Frosted Flakes</a><br> <br> <br> <br> Google’s Amazing New Podcast Strategy<br> Google’s new podcast strategy could exponentially increase podcast audiences. Podcasts will show up in Google Search alongside the text, image,
