Summary: Beyond Social Media Show, Episode 236<br> <br> BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a> or Amazon Echo or search the Spotify app.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Bonobos Mansplains<br> Men’s clothing brand Bonobos unveiled #EvolveTheDefinition, questioning the definition of masculinity and encouraging conversations about what it means to be a man today. The “movement” quickly became controversial.<br> <br> * <a href="https://www.marketingdive.com/news/bonobos-challenges-definitions-of-masculinity-with-viral-micro-documentary/528123/">Bonobos Challenges Definitions of Masculinity With Viral ‘Micro-documentary,’ YouTube takeover</a><br> * <a href="http://evolvethedefinition.bonobos.com">#EvolveTheDefinition website</a><br> <br> <br> Virtual Customs Agents<br> Terminal 3 is an interactive, augmented-reality documentary that explores contemporary Muslim identities in the U.S. through the lens of an airport interrogation.<br> <br> * <a href="https://www.good.is/articles/terminal-three-mixed-reality-interregation-project">This Mixed Reality Project Puts You In The Role Of Customs Agent</a><br> <br> <br> Rothy’s Viral Shoe Sensation – Now for Kids<br> Rothy’s is an eco-friendly shoe brand that went viral. They’re made of recycled plastic bottles.<br> <br> * <a href="https://www.fastcompany.com/90207756/rothys-the-viral-silicon-valley-shoe-brand-is-coming-for-your-kids">Rothy’s, The Viral Silicon Valley Shoe Brand, Is Coming For Your Kids</a><br> * <a href="https://rothys.com/">Rothys.com</a><br> <br> <br> Amazon Retargeting<br> Amazon plans to dramatically increase inventory for its Sponsored Products ads by retargeting its visitors across the web.<br> <br> * <a href="http://adage.com/article/digital/amazon-tests-ground-product-ads/314321/">Amazon to test new ground for its Sponsored Products ads: the rest of the internet</a><br> <br> Yelp Scores Health Inspection Ratings<br> Yelp is beginning to integrate health inspection scores into its restaurant and food-service listings.<br> <br> * <a href="https://www.washingtonpost.com/news/voraciously/wp/2018/07/24/yelp-adds-health-inspection-scores-for-restaurants-and-restaurateurs-are-not-happy/">Yelp adds health inspection scores for restaurants, and restaurateurs are not happy</a><br> <br> Blockchain Visualized<br> A superb example of visual journalism that explains blockchain in imagery.<br> <br> * <a href="https://graphics.reuters.com/TECHNOLOGY-BLOCKCHAIN/010070P11GN/index.html">Blockchain explained</a><br> <br> Worst Digital Cases<br> PR Pitch From Hell<br> Yet another example of how not to pitch a blogger.<br> <br> My Email Blackmail Threat<br>
