Summary: Beyond Social Media Show, Episode 224<br> <br> BL and David discuss how Adidas will make a video for each of the 30,000 Boston Marathon runners; the horrifying Sinclair Broadcasting script compilation; Gaming for Dementia Research; how Carnival got its Snapchat handle back; how to have a shredding party at Office Depot; 9 Amazing April freebies; US government surveillance of journalists and influencers; Cambridge Analytica analysis; invisible cameras that will be everywhere; a complaint about YouTube targeting children’s data; all about the GDPR; a French Mayor’s nasty April Fool’s faux pas; secret honks give Chinese internet censors headaches; and much, much more.<br> SUBSCRIBE: <a href="https://itunes.apple.com/us/podcast/beyond-social-media-marketing-advertising-public-relations/id954939987" target="_blank" rel="noopener">iTunes</a> or <a href="https://play.google.com/music/m/Imnkptaa4j3yd54dcn3ekmo7mfm?t=Beyond_Social_Media_The_Marketing_Advertising__Public_Relations_Podcast">Google Play</a> or <a href="https://www.stitcher.com/podcast/beyond-social-media-show-the-marketing-advertising-and-public" target="_blank" rel="noopener noreferrer">Stitcher</a> or <a href="https://www.iheart.com/podcast/263-Beyond-Social-Media-27722243/" target="_blank" rel="noopener noreferrer">iHeart Radio</a>.<br> Your browser does not support the audio element.<br> Best Digital Cases<br> Adidas to Create 30K Personalized Videos at Boston Marathon<br> Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, April 16. Adidas says it will create 30,000 unique videos for those 30,000 runners, delivered within hours after the race ends.<br> <br> * <a href="http://www.thedrum.com/news/2018/04/05/adidas-looks-create-legends-with-30000-personalized-videos-the-boston-marathon">Adidas looks to ‘create legends’ with 30,000 personalized videos at the Boston Marathon</a><br> <br> <br> Supercut Of Sinclair Broadcasters<br> Tim Burke, video director at Deadspin, had the brilliant idea of compiling all the instances of Sinclair Group broadcasters’ forced reading of a corporate script decrying “fake news,” as a way to discredit actual journalism.<br> <br> * <a href="https://www.washingtonpost.com/lifestyle/style/as-sinclairs-sound-alike-anchors-draw-criticism-for-fake-news-promos-trump-praises-broadcaster/2018/04/02/a1be67e8-367a-11e8-9c0a-85d477d9a226_story.html?utm_term=.4ac61ce0a340">As Sinclair’s sound-alike anchors draw criticism for ‘fake news’ promos, Trump praises broadcaster</a><br> * <a href="https://theconcourse.deadspin.com/how-americas-largest-local-tv-owner-turned-its-news-anc-1824233490">How America’s Largest Local TV Owner Turned Its News Anchors Into Soldiers In Trump’s War On The Media</a><br> <br> <br> <br> Sea Hero Quest Game Helps Scientists Fight Dementia<br> Sea Hero Quest mobile is the world’s largest dementia research study ever, with almost 3 million players sharing data which would have taken 12,000 years to gather in a lab.<br> <br> * <a href="https://www.alzheimersresearchuk.org/our-research/what-we-do/sea-hero-quest/">Play Sea Hero Quest and #gameforgood</a><br> * <a href="https://www.oculus.com/experiences/gear-vr/glitchers-ltd-sea-hero-quest-gearvr/">Sea Hero Quest VR version</a><br> <br> <br> How Carnival Got Its Snapchat Back<br> Rather than sending a menacing cease and desist letter, Carnival Cruise plotted a clever campaign that culminated in an all-expenses-paid trip on its latest liner.<br> <br> * <a href="https://www.washingtonpost.com/news/business/wp/2018/03/30/how-carnival-got-a-teenager-to-hand-over-his-snapchat-handle/?noredirect=on&utm_term=.f83b5180fc52">How Carnival got a teenager to hand over his Snapchat handle</a><br> * <a href="http://www.richmond.com/news/virginia/cruise-line-travels-to-virginia-in-epic-proposal-for-/article_bd0a41a1-29b2-5f04-89d3-7f508df2cc45."></a>
